Iggy Durant 
As digital marketing evolves, Social Channel Optimization (SCO) is fast becoming one of the most valuable strategies for businesses looking to unlock the potential of visibility, brand awareness, and higher search rankings in 2023. By leveraging the power of social media optimization, content optimization, link building, and a host of other SCO techniques, companies can …
As businesses strive to make profitable decisions that also benefit society and the environment, adopting sustainable marketing has become a popularly adopted strategy. In the article “Sustainable Marketing: Principles, Strategies, and Benefits for Businesses in 2022”, the various elements of adopting sustainable marketing are explored, including consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, …
Marketing communication is a tool for conveying brand messages to customers. Companies need to understand the definition, objectives, types, strategies, and tools of marketing communication if they want to successfully reach and engage with their target audience. This article explores the definition of marketing communication, its objectives, and different types, including advertising, sales promotion, public …
Are you struggling to understand what a Marketing Qualified Lead (MQL) is, how to qualify them, and the different stages of the sales funnel? This comprehensive guide dives deep into understanding MQLs and how they can benefit your business. Learn how to identify and target the right audience, use automation tools to tighten up and …
Are you looking for ways to bolster your business’s success and help it grow? Do you want to better understand the role of marketing in this pursuit? This article will explore the impact that marketing can have on business growth, including how it increases brand awareness and sales, what strategies can be employed, and what …
Attraction marketing is a theory and practice of marketing. The goal of attraction marketing is to attract customers by appealing to their interests and values rather than through traditional advertising. Traditional advertising appeals to potential customers’ emotions, senses, or intellect by creating a need or symptom that will be relieved by the product being marketed. …
Vertical marketing is a strategic approach used by businesses and marketers to better reach their target audience and more successfully promote their products. It is an invaluable tool in helping companies capitalize on their strengths, improving efficiency, increasing cost savings, and creating customized messages that resonate with the narrower customer base. By honing in on …
Organic marketing is an invaluable strategy for modern businesses striving for long-term success and sustainability. Investing in organic marketing strategies can pay off through increased brand awareness, trust building, and cost efficiency. Just look at the examples of Mejuri, LettuceGrow, Shopify, and Away – they have all achieved success through unique, organic marketing campaigns. In …
Have you ever wondered what account-based marketing is? If so, you’re in luck! In this blog post, we’ll be discussing everything you need to know about ABM. From its definition to its benefits, we’ll cover it all. So sit back, relax, and get ready to learn everything there is to know about account-based marketing. How …
If you’re selling a product, you must ensure people want to buy it. So more is needed to have a great product – you need to market it correctly and create demand for it. This blog post will look at ways to get people interested in your product and convince them to make a purchase. …
Guerrilla marketing is a creative content strategy that aims to surprise audiences and capture their attention. It’s about thinking outside the box and being unexpected. Guerrilla marketing can take many forms, from street art to flash mobs and everything in between. The goal is always to get people talking about your brand. If you’re looking …
If you’re thinking about creating an online course, you’re probably wondering how to price it. You don’t want to charge too little and leave money on the table, but you also don’t want to charge so much that no one buys your course. So how do you strike the perfect balance? In this complete guide, …
How to launch a product? There is no one answer to this question. Every product is different, and therefore every launch will be slightly different. However, there are some key things that you can do to set your product up for success. This blog post will explore what it takes to launch a product successfully. …
So you want to create a course but don’t know what to name it? Don’t worry, you’re not alone. In fact, picking a name for a course is one of the hardest parts of creating one. But don’t despair, there are some tried and true methods for coming up with a great name for your …
An online course landing page is a page on a website where the potential target audience for e-learners can learn about an online course and decide whether or not to enroll. The landing page should provide an overview of the course, including the topics that will be covered and the learning outcomes. It should also …
Are you considering launching an online course? If so, one of the questions you may be wondering is how long the course should be. There isn’t a definitive answer to this question, as it may vary depending on your needs and goals. However, in this post, we’ll discuss some factors to consider when deciding how …
In the online world, learning has become more dynamic than ever before. And with the right tools and techniques, you can create interactive courses that keep students engaged and on-task. Before we get to tips, let’s answer one question. What is interactive e-learning? Interactive e-learning is an online learning approach that incorporates interactive elements into …
So you’re ready to launch an online course, but you don’t have a name for it yet. Finding a name for your online course can be challenging. You want something memorable and representative of what your course is about. But with so many courses available, how do you ensure your course stands out? These tips …
10 Pros of Creating An Online Course Greater Flexibility and Convenience One of the most significant benefits of launching an online course is that they offer greater flexibility and convenience than traditional in-person courses. Students can study at their own pace and complete courses on their schedule. This can be an excellent advantage for people …
The target audience for online learning is anyone with internet access. Online courses can be taken by professionals, clients, and lifelong learners alike. The courses are often asynchronous, meaning learners can complete them at their own pace. However, some online courses are synchronous and require learners to be logged in at specific times for live …