Category: Marketing Psychology

Social psychology affects many domains of our everyday life. Understanding how and why our prospects behave the way they do is a […]

Human needs definition Basic human needs are what is essential for us to survive, live and thrive. Our actions are motivated by […]

Peer influence definition Peer influence is the impact that the actions of people around us have on our activities. Peers’ influence on […]

If someone approaches us with a request that is too far-reaching – for example, a distant friend wants to borrow $200 – […]

When you put your foot in the door, you’re all the way through it. This persuasion technique is often used by door-to-door […]

Reciprocity definition How to explain reciprocity? Reciprocity is a social norm that encourages individuals to repay good deeds with good deeds. Reciprocity […]

The priming effect definition Priming in psychology is a prevalent and effective technique. The APA Dictionary of Psychology defines priming as a […]

In marketing, the decoy effect, also known as the attraction effect or asymmetric dominance effect, is a psychological phenomenon in which consumers […]

Mere exposure is one of the most simple and practical principles in psychology. It is a phenomenon often described in pop psychology. […]

Social influence is the process of changing a person’s behavior, opinions, or feelings due to what others do, think, or feel. These […]

How color psychology is used in marketing is very important for brand recognition and visual appearance. Color theory was used even when […]

Social psychology studies human behavior in the presence of other people. The most popular and effective way to discover relations between human […]

Social Psychology Definition Social psychology explains human behavior concerning other people, how people act in groups and societies, what drives them, and […]

What is Marketing Ethics? Standards of marketing ethical conduct guide companies in their efforts to do “the right thing” Ethical marketing describes […]

According to the APA Dictionary of Psychology, instant gratification is “the experience of satisfaction or receipt of reward as soon as a […]

Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making process more […]

Emotional marketing is the art of establishing value in your brand. It is all about understanding how humans feel and what they […]

How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before reaching the […]

Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or personal gain […]

What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use information that […]

You may wonder why certain colors or shapes are so strongly associated with specific brands. These strong associations are called anchors and, […]

What is the meaning of consumer behavior? Consumer behavior studies how people make decisions regarding products or services, whether goods and services […]

What is social proof? Social Proof is a phrase coined in 1984 by author Robert Cialdini in his book Influence. It is […]

Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing out on […]

What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal opportunities to […]

What is the framing effect?  The framing effect states that the way of presenting the information can influence decisions. The information can […]

What is loss aversion?  Loss aversion is a concept introduced in prospect theory and is best described by the sentence “losses loom […]