Human needs definition Basic human needs are what is essential for us to survive, live and thrive. Our actions are…
Peer influence definition Peer influence is the impact that the actions of people around us have on our activities. Peers’…
If someone approaches us with a request that is too far-reaching – for example, a distant friend wants to borrow…
When you put your foot in the door, you’re all the way through it. This persuasion technique is often used…
Reciprocity definition Reciprocity is a social norm that encourages individuals to repay good deeds with good deeds. Reciprocity is the…
The priming effect definition Priming in psychology is a prevalent and effective technique. The APA Dictionary of Psychology defines priming…
In marketing, the decoy effect, also known as the attraction effect or asymmetric dominance effect, is a psychological phenomenon in…
Mere exposure is one of the most simple and practical principles in psychology. It is a phenomenon often described in…
Social influence is the process of changing a person’s behavior, opinions, or feelings due to what others do, think, or…
How color psychology is used in marketing is very important for brand recognition and visual appearance. Color theory was used…
Social psychology studies human behavior in the presence of other people. The most popular and effective way to discover relations…
Social Psychology Definition Social psychology explains human behavior concerning other people, how people act in groups and societies, what drives…
What is Marketing Ethics? Standards of marketing ethical conduct guide companies in their efforts to do “the right thing” Ethical…
According to the APA Dictionary of Psychology, instant gratification is “the experience of satisfaction or receipt of reward as soon…
Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making…
Emotional marketing is the art of establishing value in your brand. It is all about understanding how humans feel and…
How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before…
Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or…
What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use…
What is the anchoring effect? According to Wikipedia, the anchoring effect or anchoring heuristic is a cognitive bias occurring when…
What is the meaning of consumer behavior? Consumer behavior studies how people make decisions regarding products or services, whether goods…
What is social proof? Social Proof is a phrase coined in 1984 by author Robert Cialdini in his book Influence.…
Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing…
What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal…
What is the framing effect? The framing effect states that the way of presenting the information can influence decisions. The…
What is loss aversion? Loss aversion is a concept introduced in prospect theory and is best described by the sentence…