Category: Marketing Psychology

Unlocking the Power of Emotional Marketing Examples What kind of remarkable outcomes can an emotional marketing strategy yield for your business? From […]

Instant gratification can be a double-edged sword that affects our lives in countless ways. From its influence on consumerism to its effect […]

How to Use Color Psychology in Marketing: A Comprehensive Guide Have you ever thought about how color psychology affects your marketing decisions? […]

As businesses become more globalized, the role of ethical marketing teams has taken on a new significance, one that is slowly being […]

The modern consumer’s decision-making process is complex and difficult to understand. It is the result of a mix of emotions, experiences and […]

The foot-in-the-door technique is an invaluable method to consider when striving to gain a desired outcome in areas such as sales, marketing, […]

Studies have shown that when it comes to decisions, humans inescapably fall prey to the phenomena known as anchoring bias—a cognitive effect […]

Humans need fulfillment and success in life to truly be content. Understanding our human needs is a key factor in achieving this. […]

Social influence is an integral part of our lives and affects the way we think, feel, and act in various situations. From […]

The decoy effect is a phenomenon that has been studied and researched extensively, with research showing its pervasive influence over choice-making. It […]

For those interested in understanding how social interactions can shape behavior and mental processes, this article dives deep into some of the […]

Social psychology affects many domains of our everyday life. Understanding how and why our prospects behave the way they do is a […]

Peer influence definition Peer influence is the impact that the actions of people around us have on our activities. Peers’ influence on […]

If someone approaches us with a request that is too far-reaching – for example, a distant friend wants to borrow $200 – […]

Reciprocity definition How to explain reciprocity? Reciprocity is a social norm that encourages individuals to repay good deeds with good deeds. Reciprocity […]

The priming effect definition Priming in psychology is a prevalent and effective technique. The APA Dictionary of Psychology defines priming as a […]

Mere exposure is one of the most simple and practical principles in psychology. It is a phenomenon often described in pop psychology. […]

Social Psychology Definition Social psychology explains human behavior concerning other people, how people act in groups and societies, what drives them, and […]

Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making process more […]

How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before reaching the […]

Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or personal gain […]

What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use information that […]

What is social proof? Social Proof is a phrase coined in 1984 by author Robert Cialdini in his book Influence. It is […]

Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing out on […]

What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal opportunities to […]

What is the framing effect?  The framing effect states that the way of presenting the information can influence decisions. The information can […]

What is loss aversion?  Loss aversion is a concept introduced in prospect theory and is best described by the sentence “losses loom […]