What is Marketing Ethics? Standards of marketing ethical conduct guide companies in their efforts to do “the right thing” Ethical…
According to the APA Dictionary of Psychology, instant gratification is “the experience of satisfaction or receipt of reward as soon…
Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making…
Emotional marketing is the art of establishing value in your brand. It is all about understanding how humans feel and…
How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before…
Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or…
What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use…
What is the anchoring effect? According to Wikipedia, the anchoring effect or anchoring heuristic is a cognitive bias occurring when…
What is the meaning of consumer behavior? Consumer behavior studies how people make decisions regarding products or services, whether goods…