Category: Marketing Psychology
Social Psychology in Marketing
Social psychology affects many domains of our everyday life. Understanding how and why our prospects behave the way they do is a […]
What are Basic Human Needs?
Human needs definition Basic human needs are what is essential for us to survive, live and thrive. Our actions are motivated by […]
What is Peer Comparison?
Peer influence definition Peer influence is the impact that the actions of people around us have on our activities. Peers’ influence on […]
What is Door in the Face Technique?
If someone approaches us with a request that is too far-reaching – for example, a distant friend wants to borrow $200 – […]
What is Foot in the Door Technique?
When you put your foot in the door, you’re all the way through it. This persuasion technique is often used by door-to-door […]
What is Reciprocity?
Reciprocity definition How to explain reciprocity? Reciprocity is a social norm that encourages individuals to repay good deeds with good deeds. Reciprocity […]
What is Priming Effect?
The priming effect definition Priming in psychology is a prevalent and effective technique. The APA Dictionary of Psychology defines priming as a […]
What is Decoy Effect?
In marketing, the decoy effect, also known as the attraction effect or asymmetric dominance effect, is a psychological phenomenon in which consumers […]
What is Mere Exposure Effect?
Mere exposure is one of the most simple and practical principles in psychology. It is a phenomenon often described in pop psychology. […]
What is Social Influence?
Social influence is the process of changing a person’s behavior, opinions, or feelings due to what others do, think, or feel. These […]
Color Psychology in Marketing – a Guide
How color psychology is used in marketing is very important for brand recognition and visual appearance. Color theory was used even when […]
Famous Social Psychology Experiments
Social psychology studies human behavior in the presence of other people. The most popular and effective way to discover relations between human […]
What is Social Psychology?
Social Psychology Definition Social psychology explains human behavior concerning other people, how people act in groups and societies, what drives them, and […]
Marketing ethics: Persuasion vs. Manipulation
What is Marketing Ethics? Standards of marketing ethical conduct guide companies in their efforts to do “the right thing” Ethical marketing describes […]
What is Instant Gratification?
According to the APA Dictionary of Psychology, instant gratification is “the experience of satisfaction or receipt of reward as soon as a […]
What is Attribute Substitution?
Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making process more […]
Emotional Marketing: What It Is and How It Works?
Emotional marketing is the art of establishing value in your brand. It is all about understanding how humans feel and what they […]
Subconscious Marketing Techniques to Increase Conversions
How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before reaching the […]
How to Persuade Ethically?
Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or personal gain […]
What is the Availability Effect? & Its Impact on Marketing
What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use information that […]
The Anchoring Effect in Marketing – A guide & examples
You may wonder why certain colors or shapes are so strongly associated with specific brands. These strong associations are called anchors and, […]
What Is Consumer Behavior in Marketing?
What is the meaning of consumer behavior? Consumer behavior studies how people make decisions regarding products or services, whether goods and services […]
How To Use Social Proof in Digital Marketing?
What is social proof? Social Proof is a phrase coined in 1984 by author Robert Cialdini in his book Influence. It is […]
What is Scarcity in Marketing
Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing out on […]
How To Use Psychology in Marketing – A Guide
What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal opportunities to […]
How To Use The Framing Effect in Marketing Campaigns
What is the framing effect? The framing effect states that the way of presenting the information can influence decisions. The information can […]
Loss Aversion Marketing Strategies to Increase Sales
What is loss aversion? Loss aversion is a concept introduced in prospect theory and is best described by the sentence “losses loom […]