Emotional Marketing: What It Is and How It Works?
Unlocking the Power of Emotional Marketing Examples What kind of remarkable outcomes can an emotional marketing strategy yield for your business? From […]
What is Instant Gratification?Exploring Instant Gratification Examples and Their EffectsWhat is Instant Gratification?
Instant gratification can be a double-edged sword that affects our lives in countless ways. From its influence on consumerism to its effect […]
Color Psychology in Marketing – a Guide
How to Use Color Psychology in Marketing: A Comprehensive Guide Have you ever thought about how color psychology affects your marketing decisions? […]
What is Marketing Ethics? A Comprehensive Guide to Understanding and Applying Ethical Practices.
As businesses become more globalized, the role of ethical marketing teams has taken on a new significance, one that is slowly being […]
How Marketing Influences Consumer Behavior: A Comprehensive Guide
The modern consumer’s decision-making process is complex and difficult to understand. It is the result of a mix of emotions, experiences and […]
Understanding the Foot in the Door Technique and Its Benefits
The foot-in-the-door technique is an invaluable method to consider when striving to gain a desired outcome in areas such as sales, marketing, […]
The Anchoring Effect in Marketing: A Comprehensive Guide
Studies have shown that when it comes to decisions, humans inescapably fall prey to the phenomena known as anchoring bias—a cognitive effect […]
Exploring the Essential Human Needs for Fulfillment and Success
Humans need fulfillment and success in life to truly be content. Understanding our human needs is a key factor in achieving this. […]
What is Social Influence? Exploring the Theories, Types, and Dynamics of Opinion Formation
Social influence is an integral part of our lives and affects the way we think, feel, and act in various situations. From […]
Uncovering the Power of the Decoy Effect: How It Influences Your Choices Without You Knowing
The decoy effect is a phenomenon that has been studied and researched extensively, with research showing its pervasive influence over choice-making. It […]
9 of the Most Influential Social Psychology Experiments in History
For those interested in understanding how social interactions can shape behavior and mental processes, this article dives deep into some of the […]
Social Psychology in Marketing
Social psychology affects many domains of our everyday life. Understanding how and why our prospects behave the way they do is a […]
What is Peer Comparison?
Peer influence definition Peer influence is the impact that the actions of people around us have on our activities. Peers’ influence on […]
What is Door in the Face Technique?
If someone approaches us with a request that is too far-reaching – for example, a distant friend wants to borrow $200 – […]
What is Reciprocity?
Reciprocity definition How to explain reciprocity? Reciprocity is a social norm that encourages individuals to repay good deeds with good deeds. Reciprocity […]
What is Priming Effect?
The priming effect definition Priming in psychology is a prevalent and effective technique. The APA Dictionary of Psychology defines priming as a […]
What is Mere Exposure Effect?
Mere exposure is one of the most simple and practical principles in psychology. It is a phenomenon often described in pop psychology. […]
What is Social Psychology?
Social Psychology Definition Social psychology explains human behavior concerning other people, how people act in groups and societies, what drives them, and […]
What is Attribute Substitution?
Attribute substitution is also known as substitution bias. This is another cognitive bias that is supposed to make a decision-making process more […]
Subconscious Marketing Techniques to Increase Conversions
How does the subconscious mind impact our decisions? Researchers found that decisions are taken in the subconscious mind long before reaching the […]
How to Persuade Ethically?
Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or personal gain […]
What is the Availability Effect? & Its Impact on Marketing
What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use information that […]
How To Use Social Proof in Digital Marketing?
What is social proof? Social Proof is a phrase coined in 1984 by author Robert Cialdini in his book Influence. It is […]
What is Scarcity in Marketing
Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing out on […]
How To Use Psychology in Marketing – A Guide
What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal opportunities to […]
How To Use The Framing Effect in Marketing Campaigns
What is the framing effect? The framing effect states that the way of presenting the information can influence decisions. The information can […]
Loss Aversion Marketing Strategies to Increase Sales
What is loss aversion? Loss aversion is a concept introduced in prospect theory and is best described by the sentence “losses loom […]