Author: Iggy Durant

Today, marketing orientation is a phrase that stands for a couple of different things. First, marketing orientation is not just having a […]

When you’re running a business, it’s essential to keep your marketing efforts in step with the current state of your product. That’s […]

One-to-One Marketing Definition One-to-one as a marketing strategy isn’t new. Don Peppers and Martha Rogers coined the term in their 1994 book […]

Marketing experts must manage different campaigns, creative projects, and stakeholders. Additionally, they also have to make timely decisions, change focus, and manage […]

According to Time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff […]

Lead Magnets are pieces of exclusive content offered as an incentive for an action (typically signing up for an email newsletter or […]

Once you have identified your target audience and the competition, the next thing on your to-do list should be developing a marketing […]

The fundamentals of inbound marketing just might push you to retire your old marketing ways and turn over a new leaf. Inbound […]

Brand advocacy is a popular form of modern business marketing. Brand advocates promote the business through word of mouth. Their positive reviews […]

As the founder of a startup, you will undoubtedly find yourself forced to make countless important decisions that, collectively, will determine the […]

Before getting into details, let me explain what mobile marketing is.  Mobile marketing is a branch of digital marketing focused on mobile […]

A sales plan is the “who, where, why, when, and how” that will guide you to hitting your sales goals. This is […]

Marketing is communicating what your product or service offers, and it’s a critical part of your business. Community marketing strategy is a […]

Email newsletters are a great way to send out your team’s latest announcements, but they have a major problem: new subscribers only […]

Product marketing was a lot easier before the internet and social media. A marketing plan centers on a push strategy, where brands […]

Each year, over 30,000 new products are introduced to the market, but 95% of them fail. Every business claims to reinvent the […]

Your marketing strategy and internal processes can make or break how effectively you communicate with your customers. Having a well-established marketing plan […]

Internal marketing is a vital part of a company’s marketing strategy. It involves building an emotional connection with consumers from within to […]

A marketing audit assesses the strengths and weaknesses of an existing campaign. It involves looking at past performance, reviewing current data, testing […]

Cause-related marketing is when a for-profit company helps out with a nonprofit cause. Cause-related marketing is also called cause marketing or social […]

Marketing is an essential function for any organization wishing to sell its goods and services. It is also a growing field that […]

Database marketing is when marketers compile and analyze customer data about consumers’ shopping habits and consumer preferences to create better advertising campaigns […]

Marketing directors lead the marketing operations of their companies. They are responsible for determining what products will be marketed, how they will […]

SMS Marketing is a service that allows your company to contact potential customers via mobile phone text message. Here are the basics […]

To succeed in the marketing world, a business needs an effective marketing program. A marketing program is a “set of planned marketing […]

Organic marketing can be defined as using natural and environmentally-friendly strategies to advertise and sell products. It’s trendy in health food stores, […]

Buzz marketing is a type of marketing that focuses on using social media and word-of-mouth to create interest in a product or […]

Attraction marketing is a theory and practice of marketing. The goal of attraction marketing is to attract customers by appealing to their […]

One-to-one marketing is a philosophy where marketers try to find out what each customer wants and then provide it. This marketing approach […]

Sustainability marketing has become a growing concern in all aspects of the business. The rise of social media and its influence over […]

Differentiated marketing is a strategy in marketing that allows companies to differentiate themselves from their competitors. The approach is based on the […]

A vertical marketing is a business strategy that focuses on producing and selling products to customers within the same industry. For example, companies […]

In short, SaaS stands for “Software as a Service,” meaning that the software is hosted online and can be accessed via any […]

Freelance digital marketing is one of the fastest-growing fields in business today. Providers who can help companies with website design, search engine […]

Strategic Business Unit (SBU) in marketing is a division of an organization that has its own operating units, customers, labor force, and […]

Entrepreneurial Marketing is a marketing process that includes business planning, identifying the needs and wants of consumers, building brand awareness, designing a […]

Indirect marketing is a type of marketing in which the marketer does not try to sell directly to the consumer. Instead, they […]

Search channel optimization (SCO) in marketing is the process of improving your website’s visibility in search engine result pages (SERPS) to increase […]

Cross-channel marketing is a service that allows customers to interact with companies through multiple channels without losing touch. These channels could be […]

Contextual Marketing, simply put, is marketing to people based on their current surroundings. A person’s surroundings are not necessarily indicative of their […]

CPM in marketing is an acronym that stands for “cost per thousand.” It refers to the price of advertising within a specific […]

Designated Market Area (DMA) in marketing is a term used to describe the specific geographical areas where consumers watch or purchase primarily […]

Marketing is a process used by companies to plan and launch product or service campaigns. Marketing communications refers to the methods that […]

A “marketing coordinator” works with all types of media and coordinates promotional activities such as advertising and public relations. Most coordinators work […]

A grassroots marketing campaign is a marketing strategy that is targeted to the community. It usually involves word of mouth, family and […]

Geofencing marketing is a fun, actionable way to reach your customers with highly targeted digital advertising. Geofencing marketing uses location-based technology in […]

If you’re a college student looking for a marketing job, chances are your resume is stuffed with classes and internships. Marketing degrees […]

There are many reasons why setting goals of marketing is essential. Here are the most common purposes of marketing Increase Sales Increased […]

People who are looking into marketing associate positions should know that they are not typically entry-level positions. Candidates must have bachelor’s degrees […]

Marketing intern is a large and diverse field, spanning everything from the latest smartphone to a new pharmaceutical compound. However, most people […]

A marketing analyst is an educated professional who deals with marketing research. This field deals with marketing data to determine marketing analytics. […]

In today’s world, there is one thing that affects us all: marketing. Marketing is a term used to describe how companies attract […]

A marketing qualified lead is a customer who has been extensively screened before being put into the sales pipeline. Marketing departments conduct […]