Author: Iggy Durant

Marketing technology (MarTech) uses software, tools, and platforms to enable marketing teams to manage customer data better and create campaigns that improve […]

Web crawling is an automated process used to discover and collect information available on the internet. Web crawlers, also known as web […]

Marketing operations is a comprehensive sub-discipline within marketing that focuses on marketing processes and activities. It includes developing marketing plans and strategies, […]

If you’ve ever shopped online, you’ve probably noticed the lock icon in your browser’s address bar. That’s an SSL certificate, meaning that […]

Marketing channels are how businesses reach their target audiences. They can be direct, such as through advertising or email campaigns, or indirect, […]

Sales calls can be challenging, especially if you’re new to the game. But don’t worry, we’ve got your back. This blog post […]

If you’re selling a product, you must ensure people want to buy it. So more is needed to have a great product […]

As a business owner, it’s essential to understand your target audience. This can be not easy if you’re starting, but luckily there […]

A marketing campaign is a plan or strategy to promote a product, service, or cause. It generally includes advertising, public relations, and […]

Sales deal can be challenging. You’ve got to be able to read people, know what they want, and then deliver on it. […]

A company’s brand is its most valuable asset. It’s what customers think of when they hear the company’s name and see its […]

If you’re considering a career in strategy consulting, you may wonder what it is and entails. Strategy consulting is about helping businesses […]

Are you looking for ways to increase brand awareness for your business? If so, you’re in the right place. In this blog […]

Pricing strategy is one of the most important aspects of running a business. It can be the difference between making a profit […]

If you’re in business, you know that proposals are daily life. Whether bidding on a new contract or trying to land a […]

A community manager is a moderator and advocate for a company or organization within an online community. A successful community manager builds […]

Are you struggling to learn social media marketing? Have you been trying to keep up with the latest changes and updates but […]

What is a marketing plan? At its most basic, a marketing plan is simply a tool for organizing and executing your marketing […]

Today, marketing orientation is a phrase that stands for a couple of different things. First, marketing orientation is not just having a […]

When you’re running a business, it’s essential to keep your marketing efforts in step with the current state of your product. That’s […]

Internal marketing is a vital part of a company’s marketing strategy. It involves building an emotional connection with consumers from within to […]

Cause-related marketing is when a for-profit company helps out with a nonprofit cause. Cause-related marketing is also called cause marketing or social […]

Marketing is an essential function for any organization wishing to sell its goods and services. It is also a growing field that […]

Database marketing is when marketers compile and analyze customer data about consumers’ shopping habits and consumer preferences to create better advertising campaigns […]

SMS Marketing is a service that allows your company to contact potential customers via mobile phone text message. Here are the basics […]

To succeed in the marketing world, a business needs an effective marketing program. A marketing program is a “set of planned marketing […]

Organic marketing can be defined as using natural and environmentally-friendly strategies to advertise and sell products. It’s trendy in health food stores, […]

Buzz marketing is a type of marketing that focuses on using social media and word-of-mouth to create interest in a product or […]

Attraction marketing is a theory and practice of marketing. The goal of attraction marketing is to attract customers by appealing to their […]

One-to-one marketing is a philosophy where marketers try to find out what each customer wants and then provide it. This marketing approach […]

Sustainability marketing has become a growing concern in all aspects of the business. The rise of social media and its influence over […]

Differentiated marketing is a strategy in marketing that allows companies to differentiate themselves from their competitors. The approach is based on the […]

A vertical marketing is a business strategy that focuses on producing and selling products to customers within the same industry. For example, companies […]

In short, SaaS stands for “Software as a Service,” meaning that the software is hosted online and can be accessed via any […]

Freelance digital marketing is one of the fastest-growing fields in business today. Providers who can help companies with website design, search engine […]

Strategic Business Unit (SBU) in marketing is a division of an organization that has its own operating units, customers, labor force, and […]

Entrepreneurial Marketing is a marketing process that includes business planning, identifying the needs and wants of consumers, building brand awareness, designing a […]

Indirect marketing is a type of marketing in which the marketer does not try to sell directly to the consumer. Instead, they […]

Search channel optimization (SCO) in marketing is the process of improving your website’s visibility in search engine result pages (SERPS) to increase […]

Cross-channel marketing is a service that allows customers to interact with companies through multiple channels without losing touch. These channels could be […]

Contextual Marketing, simply put, is marketing to people based on their current surroundings. A person’s surroundings are not necessarily indicative of their […]

CPM in marketing is an acronym that stands for “cost per thousand.” It refers to the price of advertising within a specific […]

Designated Market Area (DMA) in marketing is a term used to describe the specific geographical areas where consumers watch or purchase primarily […]

Marketing is a process used by companies to plan and launch product or service campaigns. Marketing communications refers to the methods that […]

A “marketing coordinator” works with all types of media and coordinates promotional activities such as advertising and public relations. Most coordinators work […]

A grassroots marketing campaign is a marketing strategy that is targeted to the community. It usually involves word of mouth, family and […]

Geofencing marketing is a fun, actionable way to reach your customers with highly targeted digital advertising. Geofencing is a location-based marketing tactic […]

If you’re a college student looking for a marketing job, chances are your resume is stuffed with classes and internships. Marketing degrees […]

There are many reasons why setting goals of marketing is essential. Here are the most common purposes of marketing Increase Sales Increased […]

People who are looking into marketing associate positions should know that they are not typically entry-level positions. Candidates must have bachelor’s degrees […]

Marketing intern is a large and diverse field, spanning everything from the latest smartphone to a new pharmaceutical compound. However, most people […]

A marketing analyst is an educated professional who deals with marketing research. This field deals with marketing data to determine marketing analytics. […]

In today’s world, there is one thing that affects us all: marketing. Marketing is a term used to describe how companies attract […]

A marketing qualified lead is a customer who has been extensively screened before being put into the sales pipeline. Marketing departments conduct […]