Organic marketing can be defined as using natural and environmentally-friendly strategies to advertise and sell products. It’s trendy in health food stores, but it can also apply to other types of businesses—from fashion designers promoting their eco-inspired styles to construction companies touting their “green” building methods;
From hotels emphasizing their use of alternative energy sources and water recycling to car manufacturers highlighting their hybrid model, the possibilities for organic marketing are endless! The end goal is always the same: use adjectives and concepts that convey a positive, eco-friendly image.
How does organic marketing work?
Organic marketing utilizes natural and environmentally friendly strategies to sell products. Stores, designers, manufacturers, etc., use adjectives that convey a positive, eco-friendly image.
Organic marketing is viral in health food stores. Still, it can also apply to other businesses—from fashion designers promoting their eco-inspired styles to construction companies touting their “green” building methods. The possibilities are endless! The end goal is always the same: use adjectives and concepts that convey a positive, eco-friendly image.
Social media presents many great opportunities for organic marketing. Businesses can utilize social networks to spread the word about their eco-friendly efforts without feeling like they are advertising.
They can engage with consumers and allow them to spread the word through sharing, liking, tweeting, etc., which is precisely what social media marketing is done well is all about!
How do I select organic keywords?
When choosing keywords for organic marketing, it’s also important to be mindful of how you’re using them. You want to create content that not only hooks people in but inspires them to share your business’ message with others too. This creates additional online buzz around your brand, contributing additional value by raising awareness and generating new leads.
To achieve higher search rankings from natural search results, focus on creating evergreen content that will remain relevant no matter when someone searches for it!
Also, check out these marketing-related articles to increase your knowledge!
What types of content work well for organic marketing?
Creating effectively-optimized blog posts and articles that attract the attention of your target demographic is a great way to spread awareness about your business, services, and products.
It’s also essential to produce high-quality visual material such as infographics, videos, and other compelling visuals that will help you stand out from the competition (be sure to submit these to sites like Pinterest, Tumblr, and Instagram where they can be most effective).
Finally, don’t hesitate to take advantage of multimedia platforms such as SlideShare or YouTube. They’re great places for hosting exciting presentations and demonstrations that people will want to share with their friends and followers. With a bit of luck (and some social media promotion), these can go viral and bring in a ton of traffic for your website!
The Benefits of Organic Digital Marketing
Organic marketing is less expensive than traditional advertising and PR campaigns because the focus is on conveying a positive image instead of changing consumer behavior through scare organic marketing tactics or fear-mongering.
There are also legal advantages: some countries have strict labeling laws for products marketed as “organic,” meaning businesses can be fined if they make false claims about their eco-friendliness (e.g., calling non-organic food “natural”).
As more consumers become aware of the benefits of buying environmentally friendly products, an effective organic marketing strategy builds a strong company brand and boosts sales.
Examples of organic marketing campaigns
As a company, you can use organic marketing strategies like making your products more available to sell or by using eco-friendly products. Some examples of organic marketing campaigns are:
- Vertical integration: From the farm to the store shelf
- Conscientious branding: Place ads in “green” publications and use logos and signage that suggest environmental sensitivity.
- “Eco” labeling: Label products with words like “organic” and “natural” to appeal to those who prefer green products.
Howard Schultz, CEO of Starbucks, is making ambitious plans for his company’s future. In a recent interview with CNBC, he said Starbucks would grow into an “iconic American company” that will eventually be bigger than Microsoft.
To do this, Schultz says Starbucks will rely less on traditional forms of marketing like commercials and billboards and more on organic marketing through the use of social media platforms. By 2020, he wants 25% of all Starbucks sales to come from its recently-launched mobile app;
This includes fresh food items like sandwiches (currently only sold via human interaction with other humans, in other words, not available for purchase anywhere other than at physical stores) as well as non-beverage items like makeup products. However, Schultz’s plans are already meeting resistance: many people think it’s impossible for any business to become more significant than Microsoft, let alone in just ten years.
Although Schultz’s plans for Starbucks are ambitious, organic marketing is a smart way to reach customers concerned about the environment and who want to buy products that support their values.
Why is organic marketing important?
A lot of businesses are turning to organic marketing to promote their products. Organic marketing is also referred to as “holistic marketing.”
The main goal of this type of strategy is to build a company’s reputation by associating it with positive environmental values. As a result, many people are turning to organic products due to the increased awareness about the benefits they provide.
For example, many people are concerned about the adverse environmental effects caused by using petroleum products. Therefore, many companies that rely on providing fuel to other businesses have started spending more money on marketing strategies that promote their products as environmentally friendly.
Organic marketing is also essential because it helps attract new customers and maintains relationships with existing ones. In addition, the use of organic materials strengthens customer loyalty because people feel they are supporting the industry rather than just buying another product from a big company.
In fact, one study found that 83% of purchasing decisions were made based on whether or not the products were organic.
For businesses to succeed in today’s market, investing in a solid online presence and effective advertising campaigns is necessary. However, if done carelessly, these organic marketing efforts can prove to be expensive and time-consuming.
Businesses should also consider promoting their goods through organic marketing strategies. By doing this correctly, companies will become known for the positive environmental benefits of their products, leading to tremendous success in reaching consumers who are concerned about the environment.
Thank you so much for reading this article; I hope it was helpful! If so, please share it with others and help them get started with their organic marketing campaigns too.