Category: Marketing

CPM stands for Cost per Mille (or Thousand) and is a metrics used by advertisers to measure the cost of their digital […]

Unlocking the Power of Buzz Marketing: Strategies and Examples for 2023 Are you curious about how to use buzz marketing strategies to […]

Are you looking for ways to gain marketing experience quickly? Then this article has got you covered. We’ll discuss 10 proven strategies […]

Marketing is a rapidly evolving field, and sometimes the newest innovations are daunting and hard to understand. DMA (data-driven marketing automation) is […]

Geofencing marketing is a powerful tool for businesses looking to target customers with location-based services. It enables businesses to target their advertising […]

Unlock the Benefits of Internal Marketing for Your Business As a business leader, internal marketing can be one of the best ways […]

Are you ready to unlock your full potential in the ever-evolving and competitive field of freelance digital marketing? If so, then this […]

The understanding of Strategic Business Unit (SBU) Marketing is becoming increasingly important for business success in today’s competitive market. In this article, […]

Are you looking to unlock the power of cause-related marketing campaigns? If so, this article is for you! Here you will find […]

Database marketing is an essential tool for modern businesses. As advances in technology increase and industries become more competitive, organizations must stay […]

As the modern business landscape shifts and grows in complexity, marketing functions have become increasingly diverse. It can be difficult to keep […]

Contextual marketing is an incredibly powerful strategy that can be used to maximize success. Every business needs to do contextual marketing work […]

This article provides an in-depth exploration of SaaS Marketing – from fundamental strategies to cutting-edge techniques for success. Through a comprehensive look […]

Are you interested in gaining valuable experience in the marketing world? An internship can be a great way to reach your professional […]

What is Marketing Orientation? An Overview and Examples Marketing orientation is an important concept in modern business that is widely debated and […]

Differentiated marketing is an effective strategy for companies to reach target audiences by providing tailored offerings that meet distinct customer needs. This […]

Are you looking to join the marketing industry? Becoming a marketing associate requires highly developed skills and qualifications. In this comprehensive guide, […]

The Essential Characteristics of Entrepreneurial Marketing Entrepreneurial marketing is an integral part of any business strategy. It requires a proactive orientation, innovativeness, […]

As digital marketing evolves, Social Channel Optimization (SCO) is fast becoming one of the most valuable strategies for businesses looking to unlock […]

Cross-channel marketing is a powerful tool that can help businesses of all sizes engage customers more effectively and increase their ROI. With […]

Sustainable Marketing: Principles, Strategies, and Benefits for Businesses in 2022 As businesses strive to make profitable decisions that also benefit society and […]

Marketing communication is a tool for conveying brand messages to customers. Companies need to understand the definition, objectives, types, strategies, and tools […]

Are you struggling to understand what a Marketing Qualified Lead (MQL) is, how to qualify them, and the different stages of the […]

Are you looking for ways to bolster your business’s success and help it grow? Do you want to better understand the role […]

Attraction marketing is a theory and practice of marketing. The goal of attraction marketing is to attract customers by appealing to their […]

Vertical marketing is a strategic approach used by businesses and marketers to better reach their target audience and more successfully promote their […]

Organic marketing is an invaluable strategy for modern businesses striving for long-term success and sustainability. Investing in organic marketing strategies can pay […]

Marketing technology (MarTech) uses software, tools, and platforms to enable marketing teams to manage customer data better and create campaigns that improve […]

Web crawling is an automated process used to discover and collect information available on the internet. Web crawlers, also known as web […]

Marketing operations is a comprehensive sub-discipline within marketing that focuses on marketing processes and activities. It includes developing marketing plans and strategies, […]

If you’ve ever shopped online, you’ve probably noticed the lock icon in your browser’s address bar. That’s an SSL certificate, meaning that […]

Marketing channels are how businesses reach their target audiences. They can be direct, such as through advertising or email campaigns, or indirect, […]

Sales calls can be challenging, especially if you’re new to the game. But don’t worry, we’ve got your back. This blog post […]

If you’re selling a product, you must ensure people want to buy it. So more is needed to have a great product […]

As a business owner, it’s essential to understand your target audience. This can be not easy if you’re starting, but luckily there […]

A marketing campaign is a plan or strategy to promote a product, service, or cause. It generally includes advertising, public relations, and […]

Sales deal can be challenging. You’ve got to be able to read people, know what they want, and then deliver on it. […]

A company’s brand is its most valuable asset. It’s what customers think of when they hear the company’s name and see its […]

If you’re considering a career in strategy consulting, you may wonder what it is and entails. Strategy consulting is about helping businesses […]

Businesses have been using location-based marketing for years to drive more sales. It has been around since local businesses, such as restaurants, […]

Are you looking for ways to increase brand awareness for your business? If so, you’re in the right place. In this blog […]

Pricing strategy is one of the most important aspects of running a business. It can be the difference between making a profit […]

If you’re in business, you know that proposals are daily life. Whether bidding on a new contract or trying to land a […]

If you own an online business, you know much work goes into finding new leads and convincing them to buy your products. […]

A community manager is a moderator and advocate for a company or organization within an online community. A successful community manager builds […]

Are you struggling to learn social media marketing? Have you been trying to keep up with the latest changes and updates but […]

What is a marketing plan? At its most basic, a marketing plan is simply a tool for organizing and executing your marketing […]

If you’ve been in the marketing game for some time, you might have heard about the 4 Ps of marketing. However, the […]

A sales pitch is what makes a deal successful. That’s why it’s essential to come prepared and nail it down before meeting […]

When you’re running a business, it’s essential to keep your marketing efforts in step with the current state of your product. That’s […]

SMS Marketing is a service that allows your company to contact potential customers via mobile phone text message. Here are the basics […]

To succeed in the marketing world, a business needs an effective marketing program. A marketing program is a “set of planned marketing […]

One-to-one marketing is a philosophy where marketers try to find out what each customer wants and then provide it. This marketing approach […]

Reading is always a great idea to expand your knowledge and broaden your horizons. So whether you start a journey with marketing, […]

Indirect marketing is a type of marketing in which the marketer does not try to sell directly to the consumer. Instead, they […]

A “marketing coordinator” works with all types of media and coordinates promotional activities such as advertising and public relations. Most coordinators work […]

A grassroots marketing campaign is a marketing strategy that is targeted to the community. It usually involves word of mouth, family and […]

There are many reasons why setting goals of marketing is essential. Here are the most common purposes of marketing Increase Sales Increased […]

A marketing analyst is an educated professional who deals with marketing research. This field deals with marketing data to determine marketing analytics. […]