The Best Books for Marketers Of All Time
Reading is always a great idea to expand your knowledge and broaden your horizons. So whether you start a journey with marketing, […]
What Is Organic Marketing?
Organic marketing can be defined as using natural and environmentally-friendly strategies to advertise and sell products. It’s trendy in health food stores, […]
What Is Buzz Marketing?
Buzz marketing is a type of marketing that focuses on using social media and word-of-mouth to create interest in a product or […]
What Is Vertical Marketing?
A vertical marketing is a business strategy that focuses on producing and selling products to customers within the same industry. For example, companies […]
What Is SaaS Marketing?
In short, SaaS stands for “Software as a Service,” meaning that the software is hosted online and can be accessed via any […]
What Is Sustainable Marketing?
Sustainability marketing has become a growing concern in all aspects of the business. The rise of social media and its influence over […]
What Is Differentiated Marketing?
Differentiated marketing is a strategy in marketing that allows companies to differentiate themselves from their competitors. The approach is based on the […]
What Is Freelance Digital Marketing?
Freelance digital marketing is one of the fastest-growing fields in business today. Providers who can help companies with website design, search engine […]
What Is An SBU In Marketing?
Strategic Business Unit (SBU) in marketing is a division of an organization that has its own operating units, customers, labor force, and […]
What Is Entrepreneurial Marketing?
Entrepreneurial Marketing is a marketing process that includes business planning, identifying the needs and wants of consumers, building brand awareness, designing a […]
What Is Indirect Marketing?
Indirect marketing is a type of marketing in which the marketer does not try to sell directly to the consumer. Instead, they […]
What Is Internal Marketing?
Internal marketing is a vital part of a company’s marketing strategy. It involves building an emotional connection with consumers from within to […]
What Is SCO In Marketing?
Search channel optimization (SCO) in marketing is the process of improving your website’s visibility in search engine result pages (SERPS) to increase […]
What Is a Marketing Audit?
A marketing audit assesses the strengths and weaknesses of an existing campaign. It involves looking at past performance, reviewing current data, testing […]
What Is Cross-Channel Marketing?
Cross-channel marketing is a service that allows customers to interact with companies through multiple channels without losing touch. These channels could be […]
What Is Attraction Marketing?
Attraction marketing is a theory and practice of marketing. The goal of attraction marketing is to attract customers by appealing to their […]
What Is Contextual Marketing?
Contextual Marketing, simply put, is marketing to people based on their current surroundings. A person’s surroundings are not necessarily indicative of their […]
What Is Marketing Orientation?
Today, marketing orientation is a phrase that stands for a couple of different things. First, marketing orientation is not just having a […]
What Does CPM In Marketing Mean?
CPM in marketing is an acronym that stands for “cost per thousand.” It refers to the price of advertising within a specific […]
What Is One-To-One Marketing?
One-to-one marketing is a philosophy where marketers try to find out what each customer wants and then provide it. This marketing approach […]
What Is Cause-Related Marketing?
Cause-related marketing is when a for-profit company helps out with a nonprofit cause. Cause-related marketing is also called cause marketing or social […]
What is Database Marketing?
Database marketing is when marketers compile and analyze customer data about consumers’ shopping habits and consumer preferences to create better advertising campaigns […]
What is DMA In Marketing?
Designated Market Area (DMA) in marketing is a term used to describe the specific geographical areas where consumers watch or purchase primarily […]
What Is Marketing Communication?
Marketing is a process used by companies to plan and launch product or service campaigns. Marketing communications refers to the methods that […]
What Are The Functions of Marketing?
Marketing is an essential function for any organization wishing to sell its goods and services. It is also a growing field that […]
What Is a Marketing Program?
To succeed in the marketing world, a business needs an effective marketing program. A marketing program is a “set of planned marketing […]
How Much Does a Marketing Coordinator Make?
A “marketing coordinator” works with all types of media and coordinates promotional activities such as advertising and public relations. Most coordinators work […]
What is Grassroots Marketing?
A grassroots marketing campaign is a marketing strategy that is targeted to the community. It usually involves word of mouth, family and […]
What Is Geofencing Marketing?
Geofencing marketing is a fun, actionable way to reach your customers with highly targeted digital advertising. Geofencing marketing uses location-based technology in […]
How To Become a Marketing Director?
Marketing directors lead the marketing operations of their companies. They are responsible for determining what products will be marketed, how they will […]
How To Get Marketing Experience?
If you’re a college student looking for a marketing job, chances are your resume is stuffed with classes and internships. Marketing degrees […]
What Are The Goals of Marketing?
There are many reasons why setting goals of marketing is essential. Here are the most common purposes of marketing Increase Sales Increased […]
What Does a Marketing Associate Do?
People who are looking into marketing associate positions should know that they are not typically entry-level positions. Candidates must have bachelor’s degrees […]
What Does a Marketing Intern Do?
Marketing intern is a large and diverse field, spanning everything from the latest smartphone to a new pharmaceutical compound. However, most people […]
What Does a Marketing Analyst Do?
A marketing analyst is an educated professional who deals with marketing research. This field deals with marketing data to determine marketing analytics. […]
What is SMS Marketing?
SMS Marketing is a service that allows your company to contact potential customers via mobile phone text message. Here are the basics […]
How Does Marketing Affect You?
In today’s world, there is one thing that affects us all: marketing. Marketing is a term used to describe how companies attract […]
What Is a Marketing Qualified Lead?
A marketing qualified lead is a customer who has been extensively screened before being put into the sales pipeline. Marketing departments conduct […]