An online course landing page is a page on a website where the potential target audience for e-learners can learn about an online course and decide whether or not to enroll.
The landing page should provide an overview of the course, including the topics that will be covered and the learning outcomes. It should also include a link to the course website and contact information for the instructor.
Well-designed online course landing pages can be a valuable marketing tool, helping to attract students and increase enrollment.
What is a landing page?
A landing page is a web page that allows you to capture a visitor’s contact information through a form or lead capture. Lead capture is a form that asks for personal information in exchange for something of value, such as an ebook, white paper, or coupon.
The purpose of a landing page is to convert website visitors into leads. To do this, the page must have a clear and concise offer, and the form must be easy to complete.
Landing pages are typically used in lead generation campaigns, where the goal is to collect as many leads as possible.
However, they can also be used in a marketing campaign, where the goal is to generate qualified sales leads. To be effective, a landing page must be carefully designed and tested. Once it is life, it should be monitored and optimized based on performance data.
What is the purpose of landing pages in courses?
Landing pages play an essential role in selling online courses. They are typically the first page students see when they access the course and provide an overview.
Landing pages usually include a brief description of the course, a list of objectives, and a link to the course material. Sometimes, they may include a video introduction or a resource page link.
Landing pages give students a clear idea of the course and what they can expect to learn. By providing this information, students can decide whether the course is right for them and ensure they are prepared for the material. Landing pages are an essential part of online courses and play a key role in helping students get the most out of their learning experience.
12 best online course landing page examples and templates
Learnable
Learnable is a great way to learn about landing pages. The landing page pages are designed to be simple and easy to use, providing a wealth of information about landing pages.
The Learnable landing page course comprises four main sections: landing page basics, conversion optimization, A/B testing, and landing page design.
Each section contains a series of lessons, and each lesson is accompanied by a video tutorial. The course also includes a final project in which you’ll create your own landing page. By the end of the course, you’ll have a solid understanding of how to create and optimize landing pages.
Skillshare
Skillshare is a landing page that helps you learn new skills and improve your existing ones. It connects you with experts in various fields who can offer their advice and expertise, and it also provides a platform for you to share your own knowledge with others. The site offers courses, from basic cooking and gardening lessons to more advanced topics ideas like web design and programming.
In addition, Skillshare also has a community of users who can offer support and advice when you need it. Whether you’re looking to learn something new or just brush up on your existing skills, Skillshare is a great resource.
Udemy
Udemy is an online learning platform with a wide range of courses. It offers free and paid courses, and the landing pages for each course are designed to give you all the information you need to make an informed decision about whether the course is right for you.
The Udemy landing page for each course includes a brief description, an overview of the course content, a list of objectives, and testimonials from past students.
In addition, there is also a link to the instructor’s profile so you can learn more about them. By providing all this information upfront, Udemy makes it easy to decide if a course is right for you.
edX
edX is a massive online course provider that offers courses from top universities and colleges worldwide. The edX landing pages for each course are designed to give you a clear idea of what the course is about and what you can expect to learn.
Each page includes a brief description, an overview of the course content, a list of objectives, and a link to the instructor’s profile. In addition, there is also a link to the edX website, where you can find more information about the course. Providing all this information upfront, edX makes it easy to decide if a course is right for you.
Lynda
Lynda.com is a landing page that helps users learn new skills and advance their careers. The site offers business, software, technology, and creative topics courses. Users can access Lynda.com through a monthly subscription or a la carte courses.
The landing page includes a search bar, featured courses, and links to different site areas. The courses are delivered through video tutorials and include quizzes and practice exercises. Lynda.com also offers certificate programs and specializations. These programs allow users to complete a series of courses and obtain credentialing in a particular subject area.
CreativeLive
CreativeLive is an online learning platform that offers courses on creative topics such as photography, design, and video.
The CreativeLive landing pages for each course are designed to give you all the information you need to decide whether the course is right for you. Each page includes a brief description, an overview of the course content, a list of objectives, and a link to the instructor’s profile.
In addition, there is also a link to the CreativeLive website, where you can find more information about the course.
Providing all this information upfront, CreativeLive makes it easy to decide if a course is right for you.
Khan Academy
Khan Academy is a free online learning platform that offers courses on various topics. The Khan Academy landing pages for each course are designed to give you all the information you need to decide whether the online course is right for you.
Each page includes a brief description, an overview of the course content, a list of objectives, and a link to the instructor’s profile.
In addition, there is also a link to the Khan Academy website, where you can find more information about the course. By providing all this information upfront, Khan Academy makes it easy to decide if a course is right for you.
Bloc
Bloc is an online coding Bootcamp that offers web development and design courses. The Bloc landing pages for each online course are designed to give you all the information you need to decide whether the online course is right for you.
Each page includes a brief description, an overview of the course content, a list of objectives, and a link to the instructor’s profile.
In addition, there is also a link to the Bloc website, where you can find more information about the course. By providing all this information upfront, Bloc makes it easy to decide if a course is right for you.SkillshareSkillshare is an online learning platform that offers courses on various topics. The
The Firehose Project
The Firehose Project is a landing page for people who want to learn to code. The landing page briefly describes the course and how it can benefit people. The landing page also includes a link to the course hosted on the website.
The course is divided into sections, each covering a different coding aspect. The sections are further divided into lessons, which cover specific topics in more detail.
The course also includes exercises and projects, which allow students to apply what they have learned. The Firehose Project provides an excellent way for people to learn coding. The landing page makes it easy to find the course and get started, and the sections are organized so people can progress at their own pace.
The General Assembly Dashboard
The General Assembly Dashboard is a landing page for all the different products and services GA offers. Users can access the GA platform and tools such as the GA IDX system and the GA Directory.
The Dashboard also links resources such as the GA blog post and the GA Help Center. In addition, the Dashboard features a search bar that allows users to quickly find what they’re looking for. Overall, the General Assembly Dashboard is a helpful tool for anyone looking to access all of the different products and services GA offers.
Coursera
Coursera is a powerful landing page that can help you increase conversions and boost your business.
By providing a simple, clean, and effective landing page, Coursera makes it easy for visitors to find what they’re looking for and take action. The landing page includes a clear headline, a brief product or service description, and a solid call to action.
In addition, the landing page features an easy-to-use form that allows visitors to sign up for Coursera courses with just a few clicks. Thanks to its straightforward design and user-friendly functionality, Coursera is an excellent tool for any business that wants to increase its online visibility and reach a new target audience.
Treehouse
A Treehouse is a landing page that helps you to increase your conversion rates. It is designed to be simple and effective, with a clear call to action that encourages visitors to take the next step.
The treehouse landing page also includes a strong headline and an appealing image to capture attention. In addition, the treehouse landing page provides a brief description of the product or service offered and a list of benefits that can be enjoyed by taking advantage of the offer.
By providing all of this information in an easy-to-understand format, the treehouse landing page makes it easy for visitors to see what they can gain by taking action. As a result, a treehouse landing page is a valuable tool for any business that wants to increase its conversion rates.
Summary
Check out some of our other blog posts for more information on effective landing pages. We have written extensively about the subject and can help you create a page that looks great and converts browsers into buyers. Thanks for reading, and we hope this article has been helpful!
