How to Price Your Online Course? – Complete Guide

If you’re thinking about creating an online course, you’re probably wondering how to price it. You don’t want to charge too little and leave money on the table, but you also don’t want to charge so much that no one buys your course. So how do you strike the perfect balance?

In this complete guide, we’ll answer all of your questions about pricing online courses. In addition, we’ll discuss different factors to consider when setting a price, such as market value and cost of production.

By the end of this post, you’ll have a clear course idea of how to price your online course for maximum profit. Let’s get started!

What is the average price of an online course?

The average price of an online course can vary depending on several factors, such as how long an online course is.

However, most online courses fall into two categories: free or fee-based.

Free courses are often shorter in duration and do not offer SSL certificates or credits upon completion. However, universities or other institutions may provide fee-based courses and typically require payment before access is granted.

These courses often include more comprehensive materials and may award credits upon successful completion.

The average cost of a fee-based online course can range from $50 to $ 300, although some courses may cost more or less than this. Online courses are an affordable way to learn new skills or gain knowledge in a particular subject area.

What influences the price of an online course?

As more and more people look to online courses to further their education or learn new skills, it’s essential to understand what factors influence the price of these courses.

While some may assume that online courses are always cheaper than traditional classroom-based learning, some variables can impact the cost of an online course.

In this blog post, we’ll explore some critical factors that can affect the price of a great online course. With this information, you’ll be able to make a more informed decision when selecting an online course that fits your budget.

The business model

The price of an online course is determined by several factors, including the provider’s business model.

For example, if the provider is a for-profit organization, the course may be priced higher than if a non-profit organization offers it. In addition, the cost of development and delivery of the course must be considered.

If the provider has a large staff and overhead costs, the course price will be higher than if a sole proprietor offers it with low overhead costs.

Finally, the course’s length and complexity must be considered. A longer, more comprehensive course will typically be priced higher than a shorter, less comprehensive one.

Considering these factors, you can better understand what determines an online course’s price.

The target market

When creating an online course, the target market is one of the main factors influencing the price. If the course is aimed at a general target audience, it will be priced lower than if created for a specific niche market.

This is because niche markets are willing to pay more for content that is tailored to their needs. Additionally, the size of the target market also plays a role in setting the price.

A larger target market will result in a lower price point, as there is more competition and more significant potential for course sales. In contrast, a smaller target market

will allow for a higher price point, as there is less competition and fewer potential buyers. As such, when creating an online course, it is essential to carefully consider the target market to set a price that is both fair and competitive.

The production values

Several factors, including production values, can influence the price of an online course. High-quality production values can make a course more engaging and enjoyable, which may justify a higher price tag.

Conversely, courses with lower production values may be seen as less valuable and be priced accordingly. In addition, the length of the course and the number of modules may also influence the price.

Shorter courses or those with fewer modules may be priced lower than longer courses or those with more modules. Ultimately, it is up to the course creator to determine the right price for their course based on the production values and other factors.

The instructor

The instructor’s experience, qualifications, and teaching style contribute to the course’s overall cost. For example, an instructor who is a world-renowned expert in their field will typically charge more for their courses than someone just starting.

Similarly, an instructor who has experience teaching online courses will also usually charge more than someone who is new to the format. As a result, it is crucial to consider the instructor when determining the price of an online course.

The format of the course

The price of an online course can be influenced by several factors, including the format of the course.

For example, courses offered as part of a degree program are more expensive than those offered as standalone courses.

This is because degree programs typically include additional features like access to academic advisors and career counseling services. In addition, the format of the course can also affect the delivery method.

Courses offered in an asynchronous format are typically less expensive than those in a synchronous form. This is because asynchronous courses do not require students to attend live lectures, which can save on instructional costs.

Ultimately, the price of an online course is affected by various factors, and understanding these factors can help students make informed decisions about which classes to take.

The length of the course

In general, longer courses tend to be more expensive than shorter ones, as they require a more excellent investment of time and effort from both the instructor and the students.

Additionally, longer courses often cover more material, making them more valuable to students.

However, there are exceptions to this rule, as some shorter courses may be priced higher due to their specialized nature or the instructor’s experience. Ultimately, the price of an online course is determined by several factors, including length, course content, and instructor expertise.

The topic of the course

For example, a business course is likely more expensive than a course on basic accounting.

This is because the former requires a more significant investment of time and effort to develop and appeal to a narrower audience.

In general, courses that are more specialized or offer rarer skills will be more expensive than those that are more general.

However, this is only sometimes the case, as some providers may offer specific course discounts. Ultimately, it is up to the provider to set the price for their courses based on several factors, including the course topic.

How do I know how much to charge for my online course?

When setting the price for an online course, there are a few factors to consider. First, consider how much time and effort you put into creating the course.

If you spent months developing exclusive content and recording high-quality videos, you’d likely want to charge more than if you put together a series of blog posts. Second, consider the value of the course.

What will your students learn, and how will that benefit them? If your course provides life-changing results, you can charge a premium price.

Finally, research the prices of similar courses. This will give you an idea of what other people are charging and help you determine a fair price for your course.

With these factors in mind, you should be able to come up with a price that reflects your course’s value while attracting students.

How to make my online courses priced competitively?

When creating an online course, finding the right online course price point is crucial. Of course, you want to ensure that your courses are priced competitively to attract students, but you also don’t want to price yourself out of the market.

You can do a few things to ensure you’re pricing your courses correctly. First, look at what other courses in your field are priced at. This will give you an idea of the going rate and how much your courses should be.

Second, consider the value that your courses offer. You can charge a bit more if your courses are high quality and have a lot of weight. However, if your courses are lower quality or don’t offer as much value, you must price them accordingly.

Finally, make sure that you’re pricing your courses appropriately. If your courses are too cheap, people may think they’re not worth taking. By keeping these things in mind, you can ensure that you’re pricing your online courses competitively and attracting students.


The pricing strategy of your online course is a delicate balance. You want to ensure you are charging enough to continue creating high-quality content and courses, but you don’t want to price yourself out of the market.

Hopefully, this guide has given you a few ideas to find the sweet spot for your online course pricing. Have you tried any of these methods? Let us know in the comments!

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