11 Marketing Apps to Promote Business in 2023: Essential Guide for Small Business Owners

In the dynamic business world, where effective marketing is crucial for success, leveraging technology is no longer a choice but a necessity. For small business owners, marketing apps have emerged as indispensable companions, helping to promote products and services, streamline workflows, and boost overall marketing efforts. But with many options available, which “app to promote business” should you choose?

Short Summary

  • Discover the 11 best marketing apps for small businesses in 2023
  • Learn how mobile marketing software and tools can help optimize operations, extend customer reach, and boost sales
  • Consider budget requirements when selecting a solution to ensure cost efficiency

What Is Marketing App?

A marketing app is an application designed to facilitate businesses in promoting their products or services through various mobile marketing strategies, including App Store Optimization, in-app messaging, and targeted campaigns.

These apps can be a game-changer for small businesses, increasing the visibility of their products and services, optimizing workflows, and enhancing overall marketing strategies.

As a small business owner, you’re probably wondering which apps can offer the most value to your business. In 2023, Hotjar, Hootsuite, Facebook Ads Manager, MailChimp, Google Analytics, Asana, Time Doctor, Mailchimp, Buffer, Facebook Pages Manager, and Slack are the most beneficial marketing apps. Each of these apps offers unique features that can revolutionize your marketing efforts.

Best mobile apps for marketing a business

In this digital age, mobile apps have become integral to our daily lives, especially when using a mobile device. This is no different from the world of business marketing. These mobile apps provide a platform for showcasing your products or services and offer numerous tools to enhance your marketing strategies across multiple platforms.

From managing marketing campaigns on the go, these social media management tool apps have made it easier to schedule posts and analyze click-through ratios for your social media posts on various social media platforms.


First on our list is Hotjar, a product experience insights tool that offers a variety of features, including interactive heatmaps of user clicks and actions, recordings of user sessions, and insights from surveys and feedback polls. This all-in-one digital experience insights platform lets you track how visitors interact with your website or product, providing valuable feedback that can help drive improvements.

Hotjar offers a free version for initial use, with paid plans starting at £34 / $43 per month. It is a cost-effective solution for small businesses seeking in-depth insights into user behavior.


Hootsuite is a social media management platform that enables users to manage multiple social media accounts from a single dashboard. With the capability to monitor mentions of your brand, plan social media posts, analyze website traffic, and more, Hootsuite can help streamline your social media management efforts.

Regarding pricing, Hootsuite offers a standard package for $99 per user per month and an advanced package for $249 per user per month, with a 30-day free trial also available. This makes it an affordable and comprehensive solution for small businesses seeking to enhance their social media presence.

Facebook Ads Manager

Facebook Ads Manager is a powerful tool for creating and managing Facebook ads and an alternative to Google Ads for businesses looking to diversify their advertising platforms. It allows businesses to view, adjust, and analyze the results of their campaigns, giving them the power to optimize their advertising strategies based on real-time data.

The cost of utilizing Facebook Ads Manager depends on the specific campaign, providing businesses the flexibility to manage their advertising budgets effectively. This flexibility, combined with the powerful features offered by Facebook Ads Manager, makes it an essential tool for small businesses looking to make a mark in the digital advertising.


MailChimp is an all-in-one marketing platform offering AI-powered tools for email and targeted ad campaigns. This platform provides email campaign management tools for scheduled delivery, email list segmentation, and numerous other features, which can significantly enhance your email marketing initiatives.

MailChimp is an excellent option for small businesses with limited resources, as it can be seamlessly integrated with most eCommerce applications. MailChimp’s standard package starts at $14.99 monthly. You can also start for free with their trial period.

Google Analytics

Google Analytics is a powerful tool that enables businesses to track website traffic, user behavior, and conversion rates, thus facilitating data-driven decision-making. Businesses can make informed decisions that significantly enhance their marketing strategies by monitoring website traffic and analyzing user behavior.

One of the biggest advantages of Google Analytics is that it is free, making it an accessible tool for businesses of all sizes. By providing detailed insights into customer behavior, Google Analytics can help small businesses understand their audience better and tailor their marketing strategies accordingly.


Asana is an intuitive project management app that utilizes a board system to maintain team members’ focus and inform them of the most recent project progress. It provides attribution data tracking and campaign performance monitoring, making it a valuable tool for managing marketing projects.

Regarding pricing, Asana offers a range of options, from the free basic package to the business package at $24.99, providing flexibility for businesses with different budgetary requirements. With its high customer ratings and wide usage by numerous sales and marketing teams, Asana is a reliable and efficient project management tool.

Time Doctor

Time Doctor is a comprehensive employee time-tracking and productivity-monitoring application featuring screenshot monitoring and a variety of integrations. This app records the time invested in projects, clients, and tasks, thus providing a clear picture of where your team’s time and efforts are being spent.

Time Doctor is compatible with popular tools such as Slack, Asana, and Google Calendar, allowing seamless integration into your existing workflow. With its focus on boosting productivity and efficiency, Time Doctor is a must-have app for small businesses looking to streamline their operations and maximize their team’s output.


Mailchimp is an all-in-one marketing platform that assists businesses in managing and communicating with their customers and other stakeholders through email marketing, automation, and data analysis. It offers a free plan for novice users, including a maximum of 500 contacts and 1,000 monthly sends.

In terms of features, Mailchimp provides email campaign management tools, automation, contact management, data analysis, and integrations with other apps and services, such as Shopify, WordPress, and Salesforce. This makes it an excellent choice for businesses aiming to optimize their marketing endeavors.


Buffer is a social media management app that provides users with scheduling, analytics, and community engagement tools. This app allows you to plan your social media posts, analyze the performance of your posts, and engage with your community, all within a single platform.

Buffer offers a free version, with paid plans starting at £4/$5 per month for each social channel connected. This makes it a cost-effective solution for small businesses looking to enhance their social media strategies and engage more effectively with their audiences.

Facebook Pages Manager

Facebook Pages Manager is an app that facilitates the management of Facebook Business pages, enabling users to easily post, comment, like, and reply, as well as manage page controls and track statistics. This app streamlines Facebook Business page activities, making it easier for businesses to manage their online presence and engage with their audience.

Best of all, Facebook Pages Manager is free, making it an accessible tool for small businesses looking to maximize their social media presence without investing heavily in software.


Slack is a collaboration platform designed to facilitate team communication and project management. This platform provides real-time messaging capabilities, making it easy for teams to collaborate and stay synced on their tasks and projects.

Regarding pricing, Slack provides a free tier, a Pro tier at $6.67 per user per month, and a Business tier at $12.50 per user per month, making it a scalable solution that can accommodate the needs of businesses of all sizes. With its robust features and user-friendly interface, Slack is essential for enhancing team communication and productivity.

How much does mobile marketing software cost?

The cost of mobile marketing software varies, with many applications offering free basic features and affordable pricing options for premium features. However, the cost typically begins at around $25 per month, and depending on the features and capabilities required, it can reach several thousand dollars.

It’s important to note that the cost of these apps can vary significantly depending on the functionality and features required. Therefore, it’s crucial for small business owners to carefully consider their specific needs and budget before deciding on the right mobile marketing software for their business.

How much will all these marketing tools cost in total?

The total cost of these marketing tools can vary greatly, depending on your small business’s specific needs and budget. While some of these tools offer free versions, others require a monthly subscription or a one-time purchase.

For instance, if you choose to use the free versions of these tools, the approximate cost is approximately £400 or $500. However, if you invest in premium features, the cost will be significantly higher. Therefore, it’s important to carefully consider your specific needs and budget before deciding on the total investment in marketing tools.

How can marketing help small businesses?

Marketing plays a crucial role in the success of any business, especially small ones. It is the process of creating, communicating, and delivering value to customers and managing customer relationships that benefits the organization and its stakeholders. A well-executed marketing campaign can significantly contribute to this success, and an effective marketing strategy is essential for achieving desired results.

Marketing can facilitate customer trust by providing accurate and up-to-date information about products and services and interacting with them through social media and other channels.

Furthermore, it can increase brand recognition by creating a consistent message across all channels, utilizing visuals and logos to create a recognizable brand identity, and engaging with customers through social media and other channels. All these strategies can promote healthy competition and drive the success of small businesses.

Why use marketing and business apps?

Marketing and business apps allow small business owners to optimize their operations, extend their customer base, and boost their sales. These apps can offer valuable insights into customer behavior and preferences, enabling businesses to tailor their products and services to meet customer needs.

Moreover, mobile apps have the potential to reach customers without the need for costly advertising campaigns, making them an efficient and cost-effective marketing channel. Whether for building brand loyalty, monitoring business relationships, or providing personalized services and goods, a mobile app can be a great asset to any small business.


In today’s competitive business landscape, leveraging the right marketing apps is crucial for the success of small businesses. From Hotjar to Slack, these apps provide many tools to help businesses promote their products and services, streamline workflows, and enhance their marketing efforts.

However, it is important to remember that the effectiveness of these tools lies in how they are used. Therefore, it is crucial to understand your business’s unique needs and goals and choose the apps that best align with them. With the right strategy and tools, small businesses can harness the power of marketing apps to drive growth and success.

Frequently Asked Questions

How do I advertise my business on an app?

Promote your app through a website, social media, public relations, app store optimization (ASO), search ads, influencer/celebrity endorsements, traditional advertising/in-store, and word of mouth to effectively advertise your business.

These methods can help you reach a larger audience and increase app downloads. Utilize these channels to maximize your reach and get the most out of your advertising budget.

Make sure to track your progress and measure the success of each campaign. This will help you determine which channels are most effective and which ones are not.

What apps are used for marketing?

Marketing professionals have various options for finding the right app for their needs, ranging from ProofHub and Asana to ClickUp and Looker.

Google Data Studio and Canva can also be used to analyze user behavior for digital marketing and Google Trends.

How much does mobile marketing software cost?

Mobile marketing software typically costs around $25 per month, increasing prices depending on the required features and capabilities.

The cost can quickly add up for businesses that need more advanced features. It’s important to consider the software’s cost and its value. If the software can help you reach your goals, the software can help.

How can marketing help small businesses?

Marketing is essential for small business success, as it helps create trust with customers, increase brand recognition, and promote competition.

It is important to understand the different marketing strategies available and how they can be used to reach your target audience. For example, social media marketing can reach many potential customers.

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