Are you trying to write an email link-building strategy? It is not that simple as we tend to think. Well, it is even more difficult because you are not the one who will do it. You will have to figure out how your team can do that, but first of all, you need to know the basics to lead them in the right direction.

This article might be unexpectedly masterful if it makes sense for the audience, which is seeking some information about email link building, what they should pay attention to, and where they should start from.

Many people ask questions like “what is an email link building” or “how does this work.” These questions are quite complex and usually raise more questions. There is no one correct answer, but in this article, I want to show you my approach how I’ve prepared my outreach emails link-building strategy, which was more than enough for achieving outstanding results.

How do I email an outreach link?

The outreach link is a document you can share with your target person to get more link reclamation. Go to the Outreach Drop Down Menu, and You’ll see an option called Email Link which will contain detailed contact details, including their email address. You can share this link using any social media applications such as Facebook, Twitter, or Google+ and thereby initiate a conversation with them by posting questions from your blog post, asking for feedback, or introducing yourself.

It also allows you to capture their comments on available slots. However, a better idea would be to try out our automated link-building tool, which automates everything and does not require any human interaction with the other person.

What makes a good outreach email?

After you submit your publication to a particular journal, it is time for outreach.

What’s the critical factor in successful outreach?

Sometimes I think that as long as the article (especially the first page of the abstract and introduction) is good enough, editors will love my paper and accept it easily. But after making more than ten submissions, I found out that this isn’t true at all.

Although my work may be very innovative or even have a potential impact on their field, they still wouldn’t care about me if they don’t like my way of communication with them! It’s pretty disappointing when your work is rejected because of poor writing skills, but then again, outreach is essential.

So what exactly makes a good outreach email? Based on my experience, there are four things that you should have in mind:

Be professional
Use correct formatting and grammar structure.
Avoid using informal language (ex. “dude” or “finally”)
Include all necessary information, including journal name, author’s knowledge, paper title, and summary

It is not always the case that editors will respond to you after they received your email. Sometimes, they don’t even read your email carefully!

One time I sent an outreach email for my manuscript and forgot to include the link in the body of the message. The editor responded to me saying that he wants to look at my paper, but he doesn’t know where he can find it! Of course, I was kind of embarrassed since I didn’t even notice such inconvenience on my part.

Some journals charge $1500-$2000 (or more) just for processing your submission, and therefore you may wonder if these charges are worth paying or not? Although this seems like a lot of money, ultimately, it comes as a small price for getting your paper published. It will be worth it in the end if you get accepted.

How can we use email link building tactics effectively:

Identify target audience

Because it is always easier when you know who you want to approach, it is not always that easy, but if possible, try. For example, if you work with local companies, then focus on acquiring high-quality links from related local bloggers who might be interested in your products. For example, if you work with grocery stores, try to find people who have blogs about family life, cooking tips, etc.

Set a goal

Plan everything and make sure that you have one single target, which is essential for your business. To achieve this, make sure you understand what the most impactful factor or elements are. In our case, it was several new customers.

Once we knew that it was all about acquiring traffic from external sources (hence email link building should bring us more traffic) then we started searching for websites that could allow us to build links on their pages as an exchange for something valuable to them: review or some other source of information.

Plan

Once you know your audience and have set at least one goal, you can make a plan. Set up a weekly or monthly report for the team to show which pages of your website they need to focus on. Keep in mind that some will bring more traffic than others.

Establish process

Don’t forget about it! Make sure every member of your team knows what they should do to achieve desired results and track their activity and results so you can see if any mistakes need to be fixed. Use various tools like Google Analytics etc., apply different A/B testing methods, try out new things and find out what works best for you.

Track progress

As mentioned previously, you need to track your progress. Make sure that you understand where you are now, how many links have been acquired, and the number of visits coming over these links later on because in case the value you get from this is still not enough. It might be a good idea to try something new or change the process already established.

Stay focused

Don’t give up! Keep going until your goal has been achieved (or at least the most promising results are there). Don’t let anyone tell you otherwise.

There will always be someone who will want to convince you that “you can’t do this,” “this won’t work,” etc., ignore them, and keep pushing forward. When we started the email link-building campaign, we knew that it would take some time to get good results. However, we also knew that if our strategy is correct, then in the long term, we should be able to acquire a significant number of links from external sources, which will lead us to achieve desired goals, and everything worth doing takes time!

What is Broken Link Building?

Broken link building is a process that utilizes broken links to help push your website in search engine rankings. Broken links are commonly found on websites (not just on blogs but throughout the site) and present an opportunity for you to create value by pointing visitors of the website at a “better” landing page where they will hopefully convert into leads or sales.

Broken link building is not something new; many SEOs have been using it for years. However, there are still people who do not know about it and skeptics out there regarding broken link building to rank higher in Google’s rankings.

Many skeptics believe that this technique should only be used for earning natural backlinks because they feel that trying to game the system with a fake is not correct.

To an extent, broken link building can be seen as a black hat SEO tactic, but we should not judge something that we don’t fully understand. When done correctly, Google will still see your site as “authentic.”

Wanna learn more about SEO? Here are some recommended articles about the topic!\

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The process is simple and involves three steps:

Find broken links on a website (or websites), find websites with high authority that have different content than what is found on these pages, redirect the links from these pages using tools such as 301 Redirects or meta refresh tags so that any visitor who clicks on them will be redirected to wherever you want them to go for maximum effect.

This takes very little time if you know where to look for broken links on websites, and it can generate a high return on your time investment if done correctly and strategically.

Broken link building can be used not just for backlinks but also to incorporate in your overall strategy (depending on how you do it).

For example, you could even use this tactic to build customer relationships by reaching out to sites with broken links and working with them to make sure they post the content or 301 redirects from their broken links so that fewer web pages are pointing towards them irrelevant information. The possibilities are endless.

You can check out other articles around the topic here ???

Author

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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