Types of Content Curation: Benefits, Best Practices, and Tools

Content curation is quickly becoming an essential tool for digital marketers, as it allows them to deliver a better customer experience and help build trust and loyalty while staying within budget and resource constraints.

With this article, we will explore the different types of content curation, from aggregating and synthesizing to distilling and remaking, along with their respective benefits; best practices, such as giving credit where due and avoiding off-topic content; and the best tools available to effectively curate content.

We will also provide examples of popular curated content formats and look at the role of a marketer when it comes to curation. By the end of this guide, readers will have all the information they need to create an optimized content curation strategy.

What is Content Curation?

Content curation is carefully selecting, organizing, and sharing relevant content on a particular topic or subject to provide an exciting and valuable resource for an audience.

Content curation often involves taking information from multiple sources and using it to create new content. This activity can be undertaken as part of a content marketing strategy, which helps brands establish themselves as authorities in their domain by creating a constant stream of relevant content.

Content curation differs from content creation because it involves actively searching and assembling existing information rather than generating a brand’s original content. Instead of amassing new content from scratch, a curator identifies content from reliable sources on the internet that are related to a specific topic, which could include blog posts, news stories, or social media posts. They then use this content to create a curated post across various communication channels, such as social media or other platforms.

The purpose of content curation is to help an audience quickly find and consume some of the best news content available on a particular subject or set of topics in one place. It allows readers to keep up with top news, the latest trends, and other relevant information without sifting through dozens of separate web pages or stories. Additionally, Content curators can add captions and thoughts, making what they share even more exciting and valuable.

Content curation is a time-saving way for a marketing team to quickly supply their audience with the most relevant content simply by selecting and sharing the best content from other sources. By using content curation, a brand can keep its readers informed and engaged without putting too much pressure on its resources.

Like a museum curator who carefully chooses which pieces to display and when to put them on show, effective content curation involves selecting, placing, and presenting the best content engagingly and helpfully.

Benefits of Content Curation

Content curation has become increasingly important in today’s marketing landscape, with more brands incorporating content curation into their overall content marketing strategy. Content curation is finding and sharing relevant content from various sources with an online audience. It allows brands to efficiently find and share high-quality content across different platforms to establish themselves as thought leaders in the industry.

In addition to increasing brand visibility, content curation helps build customer relationships and positions the brand as an expert in its market by curating content around specific topics or interests.

The benefits of content curation are manifold. It can help alleviate internal resource constraints, adding diversity to social content while promoting other brands or sources that may benefit followers.

Content curation helps save time both on content production and delivery since it avoids overworking the marketing team. Brands become thought leaders faster when leveraging content curation tools rather than relying solely on creating original content, allowing them to focus on overall marketing strategies and goals. Lastly, well-done content curation can generate engagement and results on social media platforms like Twitter, Instagram, and Facebook.

Content curation also enables personalization. By providing helpful answers to customer questions and saving customers’ time, brands demonstrate that they are reliable sources of information.

Furthermore, curating the best content from other sources establishes trust between brands and customers, which increases loyalty. Finally, curating content from more comprehensive sources allows people to discover what lies outside their circles, further engaging them.

Content curation can also prove beneficial for businesses as it can boost engagement through links and other forms of promotion. By sharing links in posts, customers can conveniently navigate to other sources of helpful information.

This increases visibility for original and curated content and can reward brands with the most engagement. Moreover, content curation can be used as a platform not just to cultivate relationships with customers but also with other brands. Brands can use content curation posts to start online conversations, sparking meaningful discussions with respective companies and potential business partners.

Saves Time

Content curation is an excellent way for businesses to save time by amassing content from multiple reliable sources. Finding and curating content consumes fewer resources, both internally and externally, making it a viable option for brands looking to stay up-to-date with industry trends.

For instance, IBM uses curated content to promote its worldwide ecosystems and blockchain SVP, spotlighting a post from another source. Similarly, Moz’s Top 10 email newsletter is a valuable resource sought by marketers who need to stay in the know.

Content curation can provide many resources without causing too much stress with creating original content. It can be used by companies to easily create visually appealing and effective social media posts that make their mark.

Check out Hidden Content Marketing Costs And How To Avoid Them!

Positions Your Brand as an Expert

Content curation can be likened to a curator in an art gallery carefully selecting pieces that will best represent the brand. It helps position a brand as an expert by providing customers with relevant and valuable content.

As an example of successful engagement with customers in the digital space, IBM has used curated content to create meaningful connections with its audience. Curated content offers customers value through personalized experiences and insights into topics they care about, making them more loyal to the brand.

Promotes Links

Link promotion is like a bridge connecting customers to the content they need. Content curation helps customers by providing them with relevant, up-to-date information tailored to their interests. For example, IBM has used content curation to create an online library of resources for its clients, and Moz uses it to provide SEO tips and tricks. Sharing links in posts can help increase website traffic, build relationships with other businesses, and boost search engine rankings.

Starts Conversations and Engagement with Other Brands

Content curation can also be a springboard for conversation and engagement with other brands. Take IBM as an example; the company often re-tweets and interacts with specific accounts of other companies in its tweets, sparking memorable conversations among followers.

The same is true for Inc., which benefits significantly from its relationship with contributors by thanking them regularly for their posts on the blog.

Additionally, content curation can help brands avoid the appearance of being too sales-focused; this allows them to establish their presence online and tailor messages to their target audiences without overly focusing on direct promotions and sales.

Delivers a Better Experience to Customers

Content curation can also help deliver personalization, which is always a plus for customers. Personalizing content for customers puts them at ease, as they know that a brand cares about their needs. Providing personalized content through content curation appeals to audiences, endears brands, and creates a varied and diverse presence online.

This helps customers stay informed and save time to provide a better experience.

Avoids Too Much Self-Promotion

Avoiding too much self-promotion is essential for brands, and content curation provides an opportunity to show genuine interest in customers and their interests. Content curation is collecting, organizing, and sharing relevant digital content from various sources. To ensure trustworthy and valuable content, brands should use stylistic devices such as metaphors, similes, personification, or alliteration to make their message more engaging.

Additionally, subtle promotion can be used to focus on the benefit they receive from a product or service without being overly promotional. By using these techniques together with content curation and content marketing strategies, brands can create meaningful connections with their audience while still promoting themselves effectively.

content curation strategy

Types of Content Curation

Content curation is the process of gathering, organizing, and presenting digital content meaningfully. It is used to provide readers with relevant information that is both interesting and useful. Content curation can be achieved through various stylistic devices such as metaphors, similes, personification, and alliteration.

The benefits of content curation are numerous; it helps to create an engaging experience for readers by providing them with quality content that is tailored to their interests. Additionally, it allows businesses to establish themselves as thought leaders in their respective industries by sharing valuable insights from other sources. Finally, it saves time since users don’t have to search for relevant information independently – they can rely on curated content instead.

Content curation can take many forms depending on the platform being used; for example, blog posts or articles may include links or quotes from other sources, while social media posts might feature images or videos related to the topic at hand. Regardless of format, effective content curation requires careful material selection so that only the most pertinent pieces are included to maximize reader engagement and satisfaction.


Aggregating content is collecting content from multiple sources to share with the audience. Examples of content aggregation tools include Buzzsumo, Refind, Flipboard, Shareit, UI Patterns, DocumentaryStorm, Calltoidea, Oldversion, eLearningExamples, Blinkist, Reddit, TASS – Press Review, and DrudgeReport. Some tools use artificial intelligence to filter content based on interesting topics and relevant information.

A company should always verify sources used when curating content and give credit where credit is due when publishing content pieces. Furthermore, by adding a personal touch to each source, the content shared will be more likely to stand out in the social media feed.

Content creation may take time, but research and knowledge of your target audience can help to make it easier and quicker.


Synthesizing involves adding context and meaning to stories, just like a curator adds depth and understanding to an art exhibit. Content curation is the process of gathering, organizing, and sharing digital content that is relevant to a specific topic or area of interest. Journalists use it as a way to quickly find reliable sources for their stories while also providing additional insight into the topics they cover.

Professionals and small business owners can also benefit from content curation by using it to provide more comprehensive coverage on topics related to their industry or niche market. By carefully selecting pieces of content that are both informative and engaging, they can create meaningful conversations with their audience.


Collecting involves selecting, organizing, and presenting content in a meaningful way. Content curation is like gathering the most precious gems from a vast ocean of information – it requires skillful navigation to find the best pieces that will add value to an audience.

Sources for content curation can range from blogs, websites, podcasts, videos, and more. To be successful at content curation, one must have an eye for detail and know how to select quality material that resonates with their target audience. Strategies such as staying up-to-date on trends or topics related to your industry are essential when selecting relevant and curated content.

Engaging an audience is critical to successful content curation; personifying the material with custom images or adding commentary or personal stories can help keep readers interested in your curated content. It’s also important not to forget about giving credit where credit is due – using alliterative phrases such as “acknowledge authorship” or repeating words like “respect” can emphasize this point effectively.

At its core, good collections should add value to the audience by providing them with something they wouldn’t otherwise find elsewhere – think of it as finding a diamond among pebbles! With thoughtful selection and presentation of quality materials, a curator has the potential to create something extraordinary for their readership.


Mapping content involves creating a visual representation of the topics and ideas relevant to your business. Various tools are available to help with this process, such as MindMeister and Coggle. Content curation is an effective way for companies to stand out from their competitors by providing valuable information in an organized manner.

By carefully selecting content that resonates with their target audience, businesses can create meaningful connections and build trust with potential customers. Through metaphors, similes, and personification, companies can further engage readers while conveying complex concepts in a more accessible way.


Distilling is a process of refining and condensing information into a more concise form. It is an essential skill for any creative, as it allows them to take complex ideas and break them down into simpler concepts that are easier to understand.

Distilling can be used in many ways, such as creating an album color map or using the morning brew model. These techniques help creatives organize their thoughts and make sense of large amounts of data quickly. Additionally, tools like Sniply can help with distilling by providing users templates that allow them to create summaries from long-form content easily.

By utilizing these stylistic devices and tools, creatives can effectively distill their ideas into something more simple definition, manageable, and understandable for others.

Mashing up – Remixing

Mashups and remixes are like a musical collage, combining different content elements to create something new and unique. A famous example is the mashup between Justin Timberlake’s “Cry Me a River” and Britney Spears’s “Toxic.” Blending these two songs creates an entirely new sound that can be used to express emotions in ways that neither song could do on its own. Mashups and remixes allow us to combine different styles of music, lyrics, or even visuals into one piece of art.

Pathmaking — Sequencing

Pathmaking and sequencing are great ways to learn and engage with viewers. Have you ever wondered how brands can create a timeline showcasing the history of web technology? Comprehensive indexes on specific topics are available for content curation, so it’s easy to find what you need. But what tools can be used to increase engagement and drive sales? Flockler is one example that helps boost engagement and sales.


Profiling is a powerful tool, like a bridge connecting brands and customers. It helps to build loyalty by providing personalized experiences that make customers feel valued and appreciated. Crafting an expert guide is no easy feat; it requires dedication, creativity, and precision – like a sculptor carefully chiseling away at marble until the perfect masterpiece emerges.

Trendspotting & Analysis

Trendspotting & analysis are like a lighthouse at night, guiding us to the most relevant and up-to-date information. It’s an essential tool for staying ahead of the curve and understanding emerging trends in our ever-changing world. To make this process easier, there are several tools available that can help streamline curation.

Metaphor.ai uses natural language processing to identify critical topics from large amounts of data quickly and accurately. BuzzSumo allows users to search for content related to their topic of interest, as well as track its performance over time.

Google Trends provides insights into how often specific keywords or phrases have been searched on Google over a given period. Finally, Brandwatch offers comprehensive analytics capabilities that allow users to monitor conversations across multiple social media channels at once.

Each tool has its advantages and disadvantages; however, when top tools are used together, they provide invaluable insight into current trends and consumer behavior patterns that can be leveraged by businesses looking to stay competitive in today’s marketplaces. Trendspotting & analysis is an integral part of any successful marketing strategy – it helps you understand your customers better to create more effective campaigns tailored specifically for them!

How to Effectively Curate Content

Content curation is a valuable tool for marketers in today’s digital world. It enables them to deliver relevant content consistently and position themselves as thought leader and leaders in the niche. An effective content and curation strategy is essential for reaching an engaged audience and delivering attractive, educational content that builds relationships with customers and other brands.

Creating a successful content curation marketing strategy means researching and understanding your target audience and their interests. Once you have identified this, you can start selecting reliable sources, providing commentary and analysis of the content you find, and developing an effective promotion plan to publish content. For example, you might add social sharing buttons or links to your posts to encourage engagement.

Giving credit where credit is due is paramount to successful content curation. If a curated post is taken from another source, it must be clear that the original work belongs to someone else. This can be done by mentioning the original author of the content calendar in the post or including a link to the source.

Additionally, contributing some of your captions and opinions on the content will make it stand out and demonstrate your expertise.

It’s essential to avoid off-topic content when curating. This can be difficult to manage if using a content curation tool, such as Hootsuite or UpContent, but keeping your audience and their interests in mind is critical. Understanding your audience’s needs and tastes allows you to provide relevant information and add your voice. Add captions to social media posts to make them stand out and ensure they get noticed.

Verifying sources used to curate content is also vital. Unreliable sources can damage a brand’s reputation – so only share content from trusted sources. Any argument in the content should be backed by evidence, like a study, data, or expert quotes.

Content curation can help turn followers into loyal customers, create trust and loyalty, and boost engagement on social media networks. Content calendars can be created to help ensure consistent delivery of quality content and allow space for both the original posts and curated posts.

Testing and measurement are essential, too. They help marketers find the correct ratio of original and curated content for each audience, optimize content creation strategy, and monitor the impact of content activities.

successful content curation

Content curation has excellent potential for marketers. When done correctly, it helps to save customers time, drives traffic and conversions, positions brands as an expert, strengthen relationships with other brands, starts conversations, avoids too much self-promotion, and delivers a better experience for customers. By following the guidelines outlined above, marketers can create a successful and effective content curation strategy to engage customers meaningfully.

Know Your Audience

Refining buyer personas for a social media marketing and content strategy helps marketers get to know their audience better, enabling them to create relevant, engaging content.

Connecting with customers and engaging them with content they find interesting and relevant is the primary goal of content curation. Understanding customer interests allows marketers to identify what hasn’t been published yet and what topics will challenge and inform their audience most.

Testing and measuring posts help to find the correct ratio of posted content to reach consumers. An ideal content curation and social media marketing strategy blends both educational stories and entertaining content to keep the audience engaged. Before posting or curating any content, try to put yourself in the audience’s shoes and ask whether the content provides value and is truly worth their time.

Adding a personal touch to the content curation process also helps by providing insights and knowledge from within your organization to show you are an expert in your profession.

Give Credit Where Credit is Due

Content curation provides many benefits, such as saving customers time and improving engagement. The MozTop 10 is an example of how successful content curation can be; the post was shared 1,600 times and generated 200 comments in just two weeks! Contributor recognition is a wise move for all marketers in content curation. Acknowledge any contributors and showcase how great ideas come from diverse sources. Allowing ideas from different minds helps to build trust from the consumer.

Adding helpful and educational content can act as a conversation starter and add value to the reader’s experience of the post. Measuring metrics such as views, clicks, interactions, etc., will help marketers understand the content that resonates best with the audience and gives visibility to the most compelling pieces. Knowing which topics trigger more conversations or provoke more shares will help tailor future content marketing strategies.

When curating content, it is essential to give credit and verify sources to avoid accusations of theft or plagiarism. Linking back to the original article and mentioning the author is the simplest way to do this. Verifying sources also helps to build trust with the audience, who need to know they can rely on the content they consume.

Avoid Off-Topic Content

Avoiding off-topic content is an integral part of content curation. Selecting irrelevant topics can hinder the success of a post, leading to reduced engagement and follower loyalty. To ensure that only relevant content is distributed, testing and measuring allow marketers to discover the most effective ratio of curated posts to original content for an audience.

The benefit of having a dependable content curator is that the audience’s expectations about the content are constantly met. This makes it easier for users to remember the brand regarding valuable and trustworthy content for their relevant needs.

Finally, try to add a personal touch to content curation, ensuring every post contains original ideas and reflects the brand’s values. This will help build trust between the audience and the brand and enhance the post’s visibility among the competition.

Add Your Captions and Thoughts

Adding personal captions and thoughts shows that a marketer has made the effort to curate the content. Using anecdotes’ thoughts, reflections, and opinions allows readers to connect more with the content, as well as showing them that it is not pulled directly from other sources.

Testing and measuring can be used to find the correct ratio of curated content to original content for an audience, as each may be different. Original content creates a bond between the curator and the reader, intriguing them to engage more deeply with the post.

Providing personalized context also adds value to content curation and encourages immediate action from an audience. Adding simple sentences can make a social media post stand out in the crowded social media feed and spark conversations with other brands.

Select Good Sources

For content curation to be successful, selecting good sources is essential. This includes finding reliable sources that the audience can trust. Checking for reviews, ratings, and genuineness will help to establish authenticity in curated posts. Testing and measuring are essential to finding the right ratio of curated content to original content, as even the best content can become repetitive if shared too often.

Maintaining a list of reliable sources is a great way to stay organized so that content curation becomes a quicker task. Don’t forget to cross-check the content with related fields and other sources to verify—too much repetition of content can be irritating. Other benefits of research include amassing content that complements a brand’s marketing strategy, creating new opportunities, and discovering fresh new content.

Before choosing a source, consider its relation to the overall product and if it is still relevant. Choosing quality sources carefully will result in a more excellent user experience and support trust between the consumer and the brand.

Which Tools Can Help with Content Curation?

Content curation has become an essential tool for marketers in today’s digital world. It is collecting, organizing, and sharing relevant content with a specific audience. Popular content curation tools such as Feedly and Scoop.it and Curata provide features that help marketers create engaging content quickly and easily.

Feedly allows users to organize their favorite websites into one place to access them all at once. It also provides personalized recommendations based on user interests and preferences. Scoop.it helps users discover new topics by providing trending stories from around the web while allowing them to share their ideas with others through its social media integration feature.

Finally, Curata offers automated curation capabilities that allow marketers to save time by automatically finding relevant articles related to their topic of interest without having to search for them online manually.

Content curation is a powerful way for marketers to engage with their target audiences in meaningful ways while saving time and resources in the process. By utilizing popular tools like Feedly, Scoop.it, or Curata, they can quickly find quality content that resonates with readers while maintaining control over what gets shared on their social channels or website pages. With these tools at hand, marketers have more opportunities than ever before when it comes to creating compelling campaigns that capture attention and drive results!


Hootsuite is a social media management and news aggregator platform that offers a one-stop shop for publishing and promoting curated content. It enables users to quickly and easily schedule and share great content.

Hootsuite’s content curation tool offers various features to help marketers curate content, such as searching and tracking relevant topics, personalizing messages to suit the right interests, and finding pre-viral content to share with their audience.

ShareIt simplifies content curation by providing users with relevant articles, content pieces, or social handles. Trendspotter is another excellent content curation tool offered by Hootsuite. This tool pulls recent posts at the top of the results page, with free and premium versions available.

Curata provides publishing and promotion tools for content curators. At the same time, Flockler offers moderation queues, approval workflows, and rules to collect and filter posts from various social media platforms, networks, and channels.

Buzzsumo can create efficient content marketing strategies with articles that already resonate with an audience, and Feedly is a subscription service that provides customizable plans for enterprise accounts.

Curate by UpContent

Curate by UpContent is a top content curation tool and software that helps marketers find, filter, and curate relevant content for their social media accounts. With the help of this tool, marketers can save links on the go from anywhere, quickly turn them into beautiful shareable content, and use 30+ responsive templates to personalize the content to better engage with the audience.

Curate by UpContent can be used to optimize engagement rates, generate awareness, and create a buzz across various social media platforms. It has been used to help increase engagement and drive sales for numerous brands.

Google Alerts

Google Alerts is a tool used primarily by content curators to track mentions of brands on the web and notify its users when posts or news items appear. Using Google Alerts involves entering a specific keyword or domain name into the search field, after which results are sent to an email address. Users can adjust the frequency of alerts and save searches for specific keywords.

As a result of its simplicity and ease of use, Google Alerts is widely used to stay up-to-date with the latest developments in the world and can be great for identifying relevant content quickly.


TrendSpottr is a powerful tool, like a lighthouse guiding content marketers and those looking to remain relevant in their field. It can detect emerging trends before they become mainstream, allowing users to stay ahead of the curve. TrendSpottr can also identify influencers who are driving conversations around specific topics, helping you find new opportunities for engagement.

Additionally, it provides detailed analytics that allows you to measure your performance against competitors and track how well your content is resonating with audiences. With these features, TrendSpottr can help you craft timely and effective campaigns to keep you on top of the latest trends and ensure your message stands out.


ContentGems is a shining beacon for content curators, illuminating how to discover and share relevant content. It is a powerful tool that helps them stay up-to-date with the latest news and trends in their industry.

ContentGems provides an easy way to find articles, videos, podcasts, and more from around the web so they can quickly create engaging content for their audience. With its intuitive interface and comprehensive search capabilities, ContentGems is a trusty sidekick for any content curator – always there when needed!


Content curation has established itself as an invaluable tool for content marketers to meet the expectations of customers, create consistent value, and respond to changes in customer engagement. Content curation helps save time and resources, boosts engagement and visibility, positions brands as thought leaders, facilitates personalization, and creates trust with customers and partners.

There are various ways of curating content, such as aggregating, synthesizing, collecting, mapping, distilling, mashing up, remixing and pathmaking, sequencing, and profiling. To achieve success with content curation, it’s paramount to know your target audience and give credit where credit is due.

Various content curation tools like Hootsuite, Curate by UpContent, Google Alerts, TrendSpottr, and ContentGems can make finding valuable content more accessible and quicker. Through the effective implementation of content curation tools and strategies, businesses can ensure maximum reach, loyalty, and engagement.

Frequently Asked Questions

What are the three types of content curation?

Content curation can be classified into three main types: manual curation, algorithmic curation, and hybrid curation. Manual curation involves selecting and sharing content without any automated assistance.
Algorithmic curation uses algorithms to choose what to display from a larger collection of material. Hybrid curation employs a combination of the two approaches, in which automated systems present content manually chosen by a human curator.
Each approach has its own merits and can be used for different purposes.

What is an example of content curation?

An example of content curation is taking someone else’s content, such as a blog post, research report, or article from another website, and sharing it on your website or social media accounts to add value for your followers.
This will help you create trust with your audience and build relationships with other content creators.

What are the five curating tools?

The five essential tools used for content curation are Buzzsumo, Flipboard, Feedly, Scoop.it, and Curata. These powerful tools allow users to collect and share quality content with their target audience easily.

What is the best content curation?

The best content curation involves finding authoritative, relevant sources for the topic you wish to share with your audience and presenting them in an engaging format.
This helps to connect the reader and your message while providing quality content that will keep them coming back.

What are examples of curated content?

Examples of curated content include blog posts, news articles, research reports, industry updates, RSS feeds, social media posts, and links referenced in blogs.
Content curation can help businesses to extend their reach by providing helpful content to their audience that wasn’t created by themselves.

Leave a Comment

Your email address will not be published. Required fields are marked *