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BlogOnline CoursesHow to Launch an Online Course in 2022: The Ultimate Guide + Checklist

How to Launch an Online Course in 2022: The Ultimate Guide + Checklist

Imagine sitting at the beach, relaxing in the sun. Your toes sank beneath the hot sea; you’re eating fresh coconut straight out of the shell under the fluffy umbrella. DINGS! You look on your iPhone and see that there’s one person out there enrolled in your course, and you have made the next $150 when wearing swimwear at beaches!

That’s a fantastic dream, right? Hopefully, this can be your reality. Wondering about how to launch a successful online course?

Look no more. We are here to help you make that happen. Keep reading!

Why should you launch an online course?

The online world is booming. People are making connections and conducting business online more than ever. It’s the perfect time to get involved in this industry by launching a course online!

The online world is growing, and people are becoming more accustomed to learning online.

In fact, a study conducted by Docebo revealed that the “global eLearning industry will be worth $325 billion by 2025.”

This is fantastic news for content creators! It means that there is a growing demand for online courses and that people are willing to pay for quality content.

If you’re thinking about launching a course, now is the time to do it!

What is the first launch process for your first online course?

Transform your knowledge into a thriving business with Teachable!

Choose the right topic for your course

Think about what you’re passionate about and what skills you have. These are both important factors to consider when choosing the right topic for your course. Your course idea should be related to your passion!

You should also think about what kinds of courses are already out there. Take a look at your competition and see what they’re offering. This will help you determine if there’s a need for the course you want to create.

Consider your target audience. Who do you want to reach with your course? What kind of people would be interested in taking it? Keep all of these factors in mind when choosing a topic for your online course.

Once you’ve chosen a course topic, it’s time to choose the right format and the platform where you will host the entire course!

Choose the right format & platform

When it comes to online courses, you have a few different options for the format. Nevertheless, in any case, you will have to prepare a proper course outline! You can choose to create:

A video course: This is a popular option because it’s easy to produce and consume. Plus, people love watching videos!

An audio course: Audio courses are great for people who are on the go and don’t have time to watch videos.

A text-based course: This option is perfect for people who prefer to read or who want to save the videos/audio for later.

It’s important to consider the format of your course before you launch it. Think about what would work best for your target audience and for the topic you’re teaching.

You also need to choose a platform to host your course. There are many different online course platforms out there, so take some time to research your options. Consider things like price, features, and ease of use when making your decision.

At Peep Strategy we believe that there is no better platform than Teachable. It’s an all-in-one solution that makes it easy to create and sell online courses. And it’s extremely user-friendly, which is important when you’re first getting started. What’s more, Teachable is relatively cheap.

I was once responsible for creating an SEO Writing Masterclass which brought together close to 40,000 students worldwide. It was one of the most successful marketing activities we have ever done.

We hosted the whole course and its email marketing directly on Teachable. It cost us around $82,5 per month + we spent there around 15 hours setting everything up.

Not bad in comparison to the scale of the campaign, huh? 🙂

This is why I always recommend Teachable as a go-to-platform for online course creation.

Tom Niezgoda, author of this article and Marketing Executive & Partner @ Surfer

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Once you’ve chosen a topic and format, it’s time to start creating your course content!

This is where the real work begins!

Creating the course

You’ve probably heard the saying, “Content is king.” This is especially true when it comes to online courses. The content you create will be the foundation of your course, so it’s important to take your time and make sure it’s high-quality. The entire process shouldn’t take you more than a month, tho. Of course, it depends on the scope of the material, etc, but keep in mind that creating every next online course will take you less time!

Here are a few things to keep in mind as you’re creating online courses:

Make it engaging: Remember, you’re competing with other online courses and with people’s attention spans in general. So, it’s important to make your content engaging and interesting.

Keep it organized: No one wants to take an online course that feels all over the place. Make sure your content is well-organized and easy to follow.

Don’t make it too long: People have short attention spans, so try to keep your course as concise as possible.

Be thorough: Don’t leave anything out! Make sure your course is comprehensive and covers everything your students need to know.

Creating engaging, well-organized, and thorough content will take some time. But it’s worth it! Your paying customers will appreciate the effort you put into making sure they have a great learning experience.

Now that you’ve created your course with a high quality content, it’s time to price it!

pricing your course online

Pricing your online course

Pricing your online course can be tricky. You don’t want to charge too much and turn people away, but you also don’t want to charge too little and leave money on the table.

Here are a few things to keep in mind as you’re pricing your course and planing payment plans:

The value of your course: How much value are you providing? If your course is high-quality and provides a lot of value, you can charge more.

The length of your course: A longer course will generally be worth more than a shorter one.

The competition: What are other online courses in your niche charging? You don’t want to be too far above or below the competition.

Your target audience: Who is your target audience? If your target audience is high-end, you can charge more.

Once you’ve considered all of these factors, it’s time to choose a price for your course. We recommend starting in the $97-$297 range. This will give you a good mix of affordability and profitability.

Of course, you can always experiment with your pricing later on. If you find that you’re not getting as many sales as you’d like, you can lower your price. Or, if you’re making more sales than you expected, you can raise your price.

Now that you’ve created your online course and priced it, it’s time to start promoting it!

Promoting your course

There are a ton of different ways to promote your online course. But, not all promotion methods are created equal. Some methods are more effective than others.

Here are a few of the best ways to promote your online course:

Social media

This is a great way to reach people who might be interested in your course. Use social media to post about your course and to share helpful tips related to the topic you’re teaching.

YouTube

YouTube is a great platform for promoting online courses. You can create helpful videos related to the topic of your course and include a link to your course in the description.

Email marketing

This is another great way to reach potential students. Send out emails about your course and be sure to include a link so people can sign up. You can also prepare an email sequence to registered students. To make that happen you will need an email marketing tool. We recommend you to take a look at the Mailchimp.

Blogging

Writing blog posts about your course is a great way to generate interest and to attract new students. Be sure to include a link to your course in your blog posts and start selling your course right away!

Paid ads / advertising

This can be an effective way to reach people who might not otherwise see your course. But, it can also be expensive. So, use this method sparingly and only if you have the budget for it.

These are just a few of the many ways you can promote your online course. Experiment with different methods and see what works best for you and your course.

Create a sales page for your online course

Your online course needs a sales page. This is the page people will go to when they want to learn more about your course and sign up.

Your sales page should include:

– A headline that tells people what your course is and what it can do for them

– A subheadline that gives a brief overview of your course

– A section that outlines the benefits of taking your course

– A section that outlines the topics you’ll be covering in your course

– A section that introduces the instructor (that’s you!)

– A call to action that tells people what they need to do to sign up for your course

Create a landing page for your online course

Your online course also needs a landing page. This is the page people will go to after they click on an ad or social media posts about your course.

Your landing page should include:

– A headline that tells people what your course is and what it can do for them

– A subheadline that gives a brief overview of your course

– A section that outlines the benefits of taking your course

– A section that outlines the topics you’ll be covering in your course

– A section that introduces the instructor (that’s you!)

– A call to action that tells people what they need to do to sign up for your course

The Buy Now Button

If you want people to buy your online course, you need to have a buy now button on your sales page and landing page. This is the button people will click when they’re ready to sign up for your course.

Here’s what your buy now button should say:

– “Buy Now”

– “Enroll today”

– “Sign Up Now”

– “Get Started Now”

Make it easy for people to buy your online course. Include a buy now button on your sales page and landing page. And, make sure the button is visible and easy to find.

Thank you page

After someone buys your online course, they should be taken to a thank you page or directly to a membership site. This is a page that thanks them for their purchase and gives them instructions on what to do next.

Your thank you page should include:

– A headline that says “Thank you for your purchase!”

– A section that gives instructions on what to do next

– A link to the online course

– A contact form in case they have any questions

The Checkout

Once someone clicks on your buy now button, they should be taken to a page where they can enter their payment information. This is called the checkout process.

Your checkout process should include:

– A section for the buyer’s name, email address, and password

– A section for the buyer’s credit card information or any other payment method you find the most relevant

– A headline that tells people what they’re buying

– A section that outlines the price of your course

– A call to action that tells people what they need to do to buy your course

– A section that outlines the benefits of taking your course

– A section that outlines the topics you’ll be covering in your course

– A section that introduces the instructor (that’s you, again!)

Now that you have everything you need to launch your online course, it’s time to get started!

Turn your expertise into a thriving business

Create a sales page for your online course in minutes with Teachable.

Enrolling first students in your online course

One of the best ways to get people to enroll in your online course is to offer a discount. This will give people an incentive to sign up now instead of later.

You can offer a variety of different discounts, such as:

– A percentage off the regular price

– A two-for-one deal

– A free trial period

Choose the discount that you think will be most effective and offer it to people who are interested in your course.

Another way to get people to enroll in your online course is to offer a bonus. A bonus is something extra that people get for taking your course.

For example, you could offer a bonus video series or e-book for people who enroll in your course. This will give them enough value for their money and make them more likely to sign up.

You can also offer a money-back guarantee. This will give people the peace of mind knowing that they can get their money back if they’re not satisfied with your course.

To offer a money-back guarantee, all you need to do is add a statement to your sales page that says something like “If you’re not satisfied with the course, you can get a full refund within 30 days.” This will give people the confidence they need to sign up for your course.

What to do after launching an online course? (aka post-launch course checklist!)

Now that you’ve launched your online course, it’s time to sit back and relax, right? Wrong! Just because your course is up and running doesn’t mean your work is done.

In fact, now is when the real work begins. You need to promote your course, get people to sign up, and make sure they’re happy with what they’re getting. You need to have a proper post launch strategy.

To help you stay on track, here’s a post-launch checklist of things to do after launching an online course:

– Experiment with promotion strategies

– Invite guests, update and improve the content

– Get feedback from students

– Make changes based on feedback

– Rinse and repeat!

Bonus: online course launch strategy checklist

  1. Choose the right topic for your course
  2. Choose the right format & platform
  3. Plan and create your content
  4. Price your online course
  5. Promote your course with the following strategies
    1. Email marketing
    2. Social Media
    3. Paid ads
    4. YouTube
    5. Blogging
  6. Create landing pages & sales page
  7. Improve the CRO by adding a great “buy” button
  8. Prepare the “thank you” page & the checkout
  9. Enroll your first students and listen to their feedback!
  10. Experiment with marketing strategies
  11. Improve & update your content
  12. Grow your audience with referral programs!

By following these steps, you’ll be well on your way to launching a successful online course.

Summary

Launching an online course can be a daunting task, but following this comprehensive guide and using our helpful checklist will set you up for success. By choosing the right topic, format, and platform for your course and pricing it appropriately, you can make sure that your new online learning experience is a hit with students both old and new.

So what are you waiting for? Get started today!

Head of Marketing and Partner at Surfer, responsible for incorporating and executing marketing strategies. Tomasz is passionate about SEO, product marketing and video production. Over the last 5 years, he has consulted hundreds of content teams, and helped them succeed in SEO. Apart from work, he’s interested in geopolitics, energetics, business, and travels.

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