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How to Create a Real Masterclass That Sells?

Creating a masterclass can be a daunting task. First, you want to make sure that you create one that is high quality and sells. In this blog post, we will discuss how to do just that! Then, we will review the steps needed to create an informative and engaging masterclass. So, if you are ready to learn how to create an absolute masterclass that sells, keep reading!

What Is a Masterclass?

The masterclass is a class led by an expert in a particular field. It is usually a small, intimate setting where participants can learn from and interact with the instructor. As a result, masterclasses are often more exclusive and expensive than other types of classes.

This is because they usually require more commitment and investment from the instructor and participants.

Why Would You Want to Create a Masterclass?

There are many reasons why you might want to create a masterclass. Maybe you have knowledge or skills that you want to share with others. Perhaps you want to build your brand or business. Maybe you want to create an additional income stream. Whatever your reasons, if you’re going to make a masterclass, you can!

Pross and Cons of Mastreclass

Now that you know what a masterclass is and why you might want to create one let’s discuss the pros and cons. This will help you decide if making a masterclass is right for you.

Pros of Creating Online Masterclass

They Are Highly Focused and Relatively Short

Masterclasses are popular among pupils since they are generally brief compared to a typical course and intensive, making them an easy commitment that delivers immediate benefits. However, learners without (or unwilling to make) the time to commit to weeks-long classes can often get by with a less lengthy, more focused learning experience. Unfortunately, they will even pay a higher price for this convenience.

They Are Often Taught by Celebrities or Industry Experts

While professors teach some masterclasses at respected institutions, most are taught by industry experts and celebrities. When you have a high-profile instructor, students are more likely to be willing to pay a higher price for the class. This is because they know they will be getting first-hand knowledge and insight from someone who is an expert in the field.

They Bring High-Quality Educational Content

The term “masterclass” is often misused, but it still makes people think your product is high quality and unique. When you say your product offers mastery, it sets it apart from other products and gets the attention of potential customers.

Cons of Creating Online Masterclass

They Are Often Expensive

One of the biggest cons of creating an online masterclass is that it can be expensive. This is because you often have to pay for the instructor and other associated costs. If you are not careful, this can quickly eat into your profits.

Therefore it is highly recommended to research the target audience, what they are willing to pay, and how much you need to charge for the masterclass to be profitable.

They Require a Lot of Work

Another con of creating an online masterclass is that it requires a lot of work. This includes finding an instructor, developing the curriculum, and promoting the class. If you are not prepared to do the job, creating a masterclass is not for you.

Masterclass offers value for money. Therefore you need to put a lot of work into increasing video tutorials and masterclass content. You can seriously harm your brand if you don’t think it through and bring a high value.

You Need to Have a Lot of Expertise

If you want to create a masterclass, you need a lot of expertise. This is because people are paying for your knowledge and insight. Creating a masterclass is pointless if you do not have the required expertise.

Creating an online masterclass can be a great way to share your knowledge and expertise with others. Remember that your course audience already has an understanding of the given topic. Your role is to bring valuable content that will extend their knowledge and improve their professional skills.

What Should a Masterclass Include?

When you are planning your masterclass, it is essential to include the following:

  • An introduction to the topic
  • A clear outline of what will be covered in the class (well-structured table of contents)
  • Detailed explanations of each concept
  • Real-world examples of each concept
  • Exercises for the students to practice what they have learned
  • A conclusion that summarizes the main points of the class

What Content Format Should You Include?

When you are creating the content for your masterclass, you can include a variety of different formats. This includes:

  • Text
  • Images
  • Videos
  • Presentations
  • Interactive exercises
  • Group work
  • Podcasts
  • Assessments

By including a variety of content formats, you can keep your students engaged and help them retain the information they are learning.

You should see also: How To Make Online Courses More Engaging In 7 Steps

How Much Content Should Go Into a Masterclass?

This is a great question and one that I get all the time. The answer, of course, is that it depends on what you’re teaching and how in-depth you want to go.

For example, if you’re teaching a masterclass on cooking, you’ll need more content than if you were teaching a masterclass on knitting.

The same is true if you want to go more in-depth on a particular topic.

A good rule of thumb is to create enough content for each class so students can complete the course in one sitting.

This doesn’t mean that you have to teach the entire class in one sitting, but rather that the course is self-contained and can be completed in one sitting.

If you’re unsure how much content to include, an excellent way to start is by creating an outline of the topics you want to cover.

Once you have your outline, you can start filling in the details and fleshing out the class.

Remember, you can always add more content later if you need to.

One final note on content: be sure to include a mix of different types of content, such as videos, worksheets, and so on.

This will help keep your students engaged and ensure they get the most out of your class.

How Much Should I Charge for a Masterclass?

This is another great question and one that has no easy answer.

The truth is, there is no right or wrong answer when pricing your masterclass.

It all depends on what you’re teaching, how much content you have, and how in-demand your topic is.

Price is dependent on the value and uniqueness of the class. Therefore, more value means more money. However, first, you should consider how you want to charge your clients:

You can do this by:

Charging per class – You can set a one-time fee for each category.

This is an excellent option if you have a lot of classes that students can take at their own pace. This approach is recommended if you focus on very specific and not highly related topics. You don’t want a scenario where clients pay for one class, and to get a complete understanding, they need to pay more and more.

Charging per month – You can also set a monthly fee for access to all of your classes.

This is an excellent option if you have an evergreen course (one that never goes out of style) or if you plan on adding new classes regularly.

It’s also a good option if your classes are highly related and build on each other, as it encourages students to take all of your courses.

Remember that you need to keep your customers constantly busy and engaged by chasing monthly subscriptions. Otherwise, it will be just a one-night stand. As long as you want to earn money each month, you will need to keep your society alive.

Charging once and giving unlimited access – You can also set a one-time fee for unlimited access to all your classes. 

This is an excellent option if you have an evergreen course or plan to add new classes regularly.

It’s also a good option if your classes are complete and you have the knowledge, but you are not planning to extend the content further.

Pricing Conclusion

Differentiate your pricing strategy by how you want to be perceived in the market. For example, you can either be a premium, high-end product or a low-cost solution.

The best way to determine what to charge is to look at what other people in your industry are charging for similar products and services.

Once you have an idea of what others are charging, you can experiment with different price points to see what works best for you.

Steps on How to Create a Masterclass

Now that we’ve gone over what a masterclass is and how to price it let’s get into the nitty-gritty of creating one.

See also: How To Launch An Online Course In 2022? Guide & Checklist

Here are some simple steps you can follow to create a masterclass that sells:

Step 1: Pick a Topic

The first step is to pick a niche topic for your class.

Remember to choose something you’re passionate about and know your students will be interested in.

Your topic should also be specific enough that you can cover it in-depth without running out of things to say.

Be sure that you are an expert in de niche of your topic before you start teaching it to others.

See what specific keyword your audience is looking for on the web. The critical question is: Is it worth creating a course on the topic? Will it make me rich? Am I bringing something new to a market?

Your topic should also be something that you can easily teach in an online format.

Some topics work better when taught to people live, such as cooking or dance classes.

However, if you can adapt your chosen topic to an online format, it will be much easier for you to reach a wider audience.

Step 2: Choose a Format

The next step is to choose a format for your class.

Your options include live masterclasses, pre-recorded classes, a monthly newsletter, Facebook lives, or a combination of all.

Each option has advantages and disadvantages, so be sure to choose the one that’s right for you and your topic.

See what people want. Don’t hesitate to ask your target audience what they would prefer. Remember that your mission is to help people with your lesson and make an exclusive student participation. Less you are focused on moner more sales you can make.

Step 3: Creating an Outline

Once you have your topic, it’s time to start creating an outline for your class.

This will help you to organize your thoughts and ensure that you cover all of the essential points.

When creating your outline, include an introduction, the main body, and a conclusion.

Your introduction should give your students an overview of what they’ll be learning in the class.

The main body should contain the meat of your lesson, and the conclusion should summarize everything you’ve covered.

Don’t also forget to include a few bonus materials, such as quizzes, cheat sheets, and bonus videos.

These will help keep your students engaged and ensure they get the most out of your class.

Read also: How To Write A Course Description?

Step 4: Create Your Content

Now it’s time to start creating your content.

If you’re teaching a live class, you’ll need to prepare your slides and materials in advance.

If you’re teaching a pre-recorded class, you’ll need to create your videos and ensure they are of high quality.

Either way, practice your lesson several times before you go live or hit record.

This will help ensure that you are confident and prepared when it comes time to teach your class.

Step 5: Choose a Video Hosting Platform

Once you have your content created, it’s time to choose a video hosting platform.

Many options are available, such as Vimeo, YouTube, and Wistia.

You can also consider choosing a platform for online course creators like Podia or Teachable.

Each platform has features and benefits, so be sure to choose the one that’s right for you and your students.

If you choose Vimeo or YouTube, you will need to create a landing page to gather your online content in one place. One dedicated platform is an excellent way for your masterclass. However, we recommend this approach if you have a lot of time and money to make a proper setup.

If this looks like a lot of work for you, then you should publish your masterclass directly on some online courses platform. This way you will spend less time and money. Furthermore, those platforms help you create a proper structure and speed up your setup. In addition, you can promote on those platforms and get some extra customers without a complex marketing strategy.

Step 6: Go Live With Your Masterclass

Now it’s time to go live with your masterclass.

If you’re teaching a live class, then be sure to promote it in advance so that your students can sign up.

If you’re teaching a pre-recorded class, then be sure to upload your videos and make them available to your students.

Either way, send out a reminder email to your students before the class starts.

This will help to ensure that they are prepared and ready to learn.

And that’s it! You’re now ready to start teaching your very own masterclass. Follow these simple steps, and you’ll be well on your way to success. Now let’s deep dive into masterclass promotion.

Step 7: Promote Your Class

The next step is to promote your online course. This is a necessary step if you want to make a successful masterclass.

There are several ways to do this, such as through social media, email marketing, and paid advertising.

Promote your class well in advance so your students have time to sign up. Below we will show some examples of good promotions so you can begin planning your strategy.

Step 7.1.: Create Lead Magnet

A lead magnet is a piece of content that you give away for free in exchange for an email address.

This is a great way to grow your email list and promote your online course simultaneously.

You can create a lead magnet by creating a PDF guide, an ebook, or even a simple checklist.

Make your lead magnet relevant to your course so that people are more likely to sign up.

Be sure to focus on specific keywords related to your right audience.

The lead magnet will bring additional value to your masterclass and promote it when going viral.

When downloading your work, customers must create a free account on your platform and leave an email address.

Step 7.2.: Create a Masterclass Landing Page

A masterclass landing page is a standalone page on your website designed to promote and sell your online course.

Your landing page should include:

  • The title of your class
  • A short description of what students will learn
  • A photo or video of you teaching
  • An opt-in form to sign up for your email list
  • A sales page with pricing and course details

Make sure that your landing page is well-designed and easy to navigate. You want people to be able to find everything they need in one place.

Create a sales page that will be the last element of your sales funnel.

Steps to create a landing page:

  1. Choose a platform like WordPress, Wix, or Squarespace
  2. Create a new page and add your course details
  3. Add an opt-in form to collect email addresses
  4. Add a sales page with pricing and course details
  5. Publish your page and start promoting it!

Step 7.3: Focus on Social Media

Social media is a great way to promote your online course. You can use platforms like Twitter, Facebook, and Instagram to reach a broad audience.

Find related Facebook groups and post in them, create attractive posts and visuals, offer a freebie, and run ads.

Making a free webinar and YouTube live is another great idea that can help you reach more people and extend your email list.

You can also collaborate with other people in your industry who have a similar audience to yours.

This is a great way to reach new people and get them interested in your course.

Step 7.4: Create Email Sequence

Email marketing is a great way to promote your online course. You can use email to reach a broad audience and build relationships with your students.

An email sequence is a series of emails you send over time to promote your course.

You can use an email sequence to introduce yourself, give more information about the course, offer a discount, and much more.

Email marketing is a great way to build relationships with your students and get them interested in your course.

You can use platforms like MailChimp or ConvertKit to create and send your email sequence.

Step 8: Start Getting More Sign-ups

Now that everything is in place, it’s time to start getting more sign-ups for your online course.

There are several ways to do this, such as through social media, email marketing, and paid advertising.

Promote your class well in advance so your students have time to sign up.

Offer a discount for early bird sign-ups, and include a link to your landing page in all your promotional materials.

Now is the time to start promoting your online course! Get out there and let people know about your class. The more people you reach, the more sign-ups you’ll get.

Conclusion

Creating an absolute masterclass that sells takes careful planning, execution, and follow-through. But the benefits to your business can be immense. Not only will you have created a valuable resource for your customers and followers, but you’ll also have boosted your brand authority and increased sales.

So what are you waiting for? Get started today! Do you have any questions about how to create an absolute masterclass that sells?

Feel free to share them in the comments below. We’d love to help!


Professional consultant and project manager in software houses. He has over 8 years of experience as a project manager for key clients. Currently mainly works on business consulting and communication with strategic clients. Privately a fan of good food, board games, and cycling. He loves to share his experience with new people!

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