Launching your online course can be an exciting time, but it can also be a little daunting. You’ve put in so much work to create the perfect course, and now you have to worry about marketing it correctly and getting people to sign up? Never fear!
With a well-executed email sequence, you can ensure that your course launch is successful. In this blog post, we’ll show you an example email sequence that you can use to promote your online course. We’ll also give you tips on creating the most of your email campaign. Let’s get started!
What is a Launch Email Sequence?
A launch email sequence is a series of emails you send leading up to your online course launch. These emails aim to generate interest in your course and get people to sign up.
Typically, a launch email sequence will start with a general introduction to your course and get more specific as the launch date approaches.
For example, you might start by speaking about the problem your course is solving and then highlight some of the critical parts of the system. Then, as the launch date gets closer, you can start sending emails with links to sign up for the course.
Why are Launch Email Sequences Important?
Launch email sequences are essential because they give you a chance to build excitement for your course and get people interested in signing up. With a well-designed email sequence, you can generate significant interest in your class and get people excited about taking it.
How Many Emails Should Course Launch Email Sequence Have?
The number of emails in your course launch email sequence will depend on a few factors, including how long your course is and how often you want to send emails.
Typically, you’ll want to start with a shorter email sequence and then lengthen it as the launch date approaches. For example, you might begin with a three-email line and add an email each week as the launch date gets closer.
How to Setup Your Email Sequence?
Now that you know what a launch email sequence is and why they’re essential, let’s look at how you can set one up.
There are a few additional ways to do this, but we recommend using an email marketing platform like MailChimp or Constant Contact. These platforms make it easy to create and send emails and provide helpful tools like templates and reporting.
Once you’ve signed up for an email marketing platform, you’ll need to create a list of people with who you want to receive your launch emails. To do this, you can import your existing contacts from Gmail or another email service.
You can also add people manually by entering their email addresses one at a time. Once you have your list set up, you’re ready to start creating your email sequence!
How do You Write a Launch Email?
Now that you know how to set up your email sequence, it’s time to start writing your emails.
When writing your launch emails, there are a few things to remember. First, you want to ensure that your emails are clear and concise. No one wants to read a long, rambling email.
Second, you want to focus on the benefits of your course. What are people going to get out of taking it?
Finally, you want to ensure that your emails are interesting and engaging. No one wants to read a boring email.
See the below steps to have a better understanding.
Come Up With a Sequence Name
The first step in creating your email sequence is to create a name for it. This will help you maintain track of your emails and ensure they’re going in the correct order.
For example, you might call your email sequence “Course Launch Emails” or “Promoting My Online Course.”
Create an Outline
Once you have a name for your email sequence, it’s time to create an outline. This will help you organize your thoughts and make sure that you cover all the essential points.
At a minimum, your outline should contain the following:
- The goal of your email sequence
- An introduction to your course
- The benefits of taking your course
- A call to action
As you create your outline, recognize that you can always add or remove emails later. Therefore, starting with a basic outline is better and adding more emails as needed.
Create Your Emails
Now that you have an outline for your email sequence, it’s time to start writing your emails.
Remember to keep your emails clear, concise, and focused on the benefits of taking your course.
If you’re having trouble getting started, try using a template. Many email marketing platforms offer templates that you can use to create your launch emails.
Set Date of a Launch
Once your email sequence is created, it’s time to set a date for your launch. This is the day that you’ll start sending out your emails.
Make sure to give yourself enough time to promote your course and build interest. We recommend launching at least two weeks before your course starts.
This will give you plenty of time to get people signed up and give them a chance to ask questions.
What Should You Include in a Course Launch Email Sequence?
Now that we’ve discussed a course launch email sequence and why it’s essential, let’s consider what you should include in your sequence.
First, you’ll want to start with an email introducing your course. This email should talk about the problem that your method is solving and why people need it.
Second, you’ll want to highlight some of the critical features of your course. What makes your course unique? What will people learn by taking it?
Third, you’ll want to send an email with a link to sign up for your course. Make it easy for individuals to sign up by including a clear call-to-action and a link to your course landing page.
Finally, you’ll want to send a few reminder emails leading up to the launch date. These emails should remind people about the launch date and encourage them to sign up for your course.
Following these tips can create a successful email sequence for your online course launch. So what are you waiting for? Get started today!
Here are some things to keep in mind when creating a launch sequence for your online course :
- Think about your email marketing strategy and how you want to space your emails.
- Start with a shorter email sequence and then add more leading up to the course date.
- Include an introduction, critical features/benefits, sign-up, and reminder emails.
- Focus on making your emails clear, concise, interesting, and engaging.
- Include a call to action and link to your course landing page in the sign-up email.
Email Launch Sequence Template
Firstly to launch successfully, you should consider how many emails you need and how to distribute messages for the new course.
Example of 8- Day Email Launch Sequence
Set up an 8-day sequence to send the following emails:
Day 1 – Email: Teaser of your new course
Message:
Hey there!
I’m eager to announce that my new course is launching soon.
This course is excellent for anyone who wants to learn more about [topic].
Over the next week, I’ll send you more information about the course and some exclusive content that’s not available anywhere else.
So stay tuned, and I’ll see you soon!
Best,
[Your name]
P.S. If you know anyone who might be interested in the course, please feel free to forward this email to them.
Day 2 – Email: The Problem your new course will solve
Message:
Hi there!
One of the most significant questions is how to [solve a problem].
I’m excited to announce that my new course, [course name], will be launching soon.
This course is perfect for anyone who wants to learn more about [topic].
Over the next week, I’ll send you more information about the course and some exclusive content that’s not available anywhere else.
So stay tuned, and I’ll see you soon!
Best,
[Your name]
Day 3 – Email: The Solution your new course will provide
Message:
Hi there!
Are you tired of feeling [negative emotion]?
I know I was. I’m excited to announce that my new course, [course name], will be launching soon.
This course is perfect for anyone who wants to learn more about [topic].
Over the next week, I’ll send you more information about the course and some exclusive content that’s not available anywhere else.
So stay tuned, and I’ll see you soon!
Best,
[Your name]
P.S. If you know anyone who might be interested in the course, please feel free to forward this email to them.
Day 4 – Email: Couse Curriculum and Structure
Message:
Hi there!
One of the things that makes this course so unique is the [structure/curriculum].
I’m excited to announce that my new course, [course name], will be launching soon.
This course is perfect for anyone who wants to learn more about [topic].
Over the next week, I’ll send you more information about the course and some exclusive content that’s not available anywhere else.
So stay tuned, and I’ll see you soon!
Best,
[Your name]
Day 5 – Email: Your Course Become Available
Message:
Hi there!
I’m excited to announce that my new course, [course name], is now available!
This course is perfect for anyone who wants to learn more about [topic].
In the course, you’ll learn about [specific topics covered in the course].
I know you’re going to love it!
Click here to enroll now: [link to the course]
I can’t wait to see you on the trail!
Best,
[Your name]
Day 6 – Email: Ask Students who Purchase Cour for Feedback
Message:
Hi there!
I’m excited to announce that my new course, [course name], is now available!
This course is perfect for anyone who wants to learn more about [topic].
In the course, you’ll learn about [specific topics covered in the course].
I know you’re going to love it!
Click here to enroll now: [link to the course]
I can’t wait to see you on the trail!
Best,
[Your name]
Day 7 – Email: Follow Up and Feedback
Message:
Hi there!
I’m just following up to see how you’re enjoying the course.
I’m always looking for ways to improve, so if you have any feedback, I would greatly appreciate it.
Check this form and ask me any questions you need. Then I will make answers available for you in our particular social group. So don’t forget to join it!
Thanks so much for enrolling, and I hope you’re enjoying the course!
Best,
[Your name]
Day 8 – Email: Thank your audience.
Message:
Hi there!
I just wanted to take a moment to say thank you.
Thank you for enrolling in my course, [course name].
Thank you for your feedback and for being a part of this community.
I’m so grateful to have you here, and I can’t wait to see what you accomplish!
Best,
[Your name]
This is just a brief example of a primary launch sequence. Below we will list some other types of sequences you may consider helpful.
Onboarding Sequence
- Day 1 – Say hello to a new student
- Day 2 – List your courses and try to send dem to your sales page
- Day 3 – Present the best online lessons with a brief and curriculum
- Day 4 – Guide on how to make the most from your online school
- Day 5– Introduce students to your weekly newsletter email list and social groups
- Day 6 – How did they like your courses so far? Ask for feedback
- Day 6 – If new students did not buy your classes, write a follow-up email
Upselling Sequence
- Day 1 – Other Course Presentation for existing students
- Day 2 – Send an offer of related courses and extras
- Day 3 – Offer discount
- Day 4 – Send feedback from other users to build anticipation
- Day 5 – Give some lead magnet on your new releases
Conclusion
Thank you for following our sequence! We hope it has been helpful and that you have found some valuable tips to apply to your online course launch. If you have any questions, please do not hesitate to contact us. And finally, we want to give a big thank you to everyone who participated in our launch by signing up for the course or spreading the word. Your support means the world to us.
We look forward to hearing about your success stories in the future!
See also:
