BlogMarketing StrategyElements of Visual Merchandising: Definition, Types, Tactics

Elements of Visual Merchandising: Definition, Types, Tactics

Visual merchandising is an essential part of visual marketing. Many different tactics can improve visual merchandising, but it all starts with defining what visual merchandising is. This blog post will cover the basics of visual merchandising and how you can use it to create a Virtual Merchandiser strategy for your business.

What is Visual Merchandising?

Visual merchandising is the art of improving the aesthetic appeal of products and stores. Research shows that most consumers make purchases when they’re at a store. The concept also includes shelving locations, themed displays, interactive displays, window assembly, and in-store displays. For example, IKEA’s immersive stores give room scenes that help customers imagine products living within their homes. It encourages sales by suggesting that something attracts the eye of an individual. In other words, you are interacting visually with your customers, whether they are future customers or clients. Art also uses science to calculate design aspects such as lighting, furniture placement, color, flooring, patterns, and promotional display.

Visual Merchandising for Business

Visual merchandising can help increase brand recall by placing multiple brand signage within retail areas. Signage may also serve to communicate to customers key messages. Impactive displays in combination with prices will help attract customers and increase sales. Retailers can also use window displays to create a visually striking collection of products and build a positive brand image. These displays can be custom-tailored to events or seasons, for example, occasions and seasons, and can also be customized to suit customers’ needs and circumstances. All elements must be taken into account when building an appealing shopping experience.

The Importance of Visual Merchandising

Visual merchandising plays a crucial role in communicating store messages to the customer. Retailers who master Virtual Equipment have a more competitive advantage against competitors. The study also shows that most shoppers want to shop in places where the store’s decor and atmosphere present a specific type of persona. According to retail retailers’ research, VM can enhance brand recognition and recall. The visual display attracts customers to the store while shopping the mall research also found that customers like to shop in stores with a personality manifested through the store. This means that visual merchandising is about how you design it and why and for whom.

Increase your Sales

Imagine going to a store that has outfits designed in the same color palette and pattern, allowing you to mix and match them to make different outfits. In addition, the store’s displays and mannequins employ distinct color schemes and designs, making for eye-catching looks that you can easily imagine yourself in. So, if you were looking for trousers, you might see a pair that you like, but it’s the shirt on display next to them that catches your eye. You might then buy both items because they look good together and complement each other nicely. This is an example of visual merchandising at its best, where color psychology and design are used to increase sales.

Increase Brand Loyalty

Visual merchandising may be used by merchants to deliver their unique brand message to customers. This approach is similar to storytelling, and you have the power to influence what people think about your business. Nike, for example, is known for its tagline “Just Do It,” and its in-store experiences include mannequin displays, product presentations, visual merchandising, and visual storytelling. Nike’s visual displays play an integral role in communicating the brand message to customers.

Better Customer Experience

Utilizing visual merchandising elements properly can ensure that your customers will have a better shopping experience. Elements such as signage, lighting, flooring, and placement of products are notable visual aspects that retailers should pay attention to when utilizing visual merchandising for their business.

Improves Brand Recall

Visual merchandising is an effective technique used by retailers to create visual cues that can trigger customers’ memory. By utilizing optical merchandising methods, you can make your business stand out among its competitors, and this will ultimately build brand awareness for your company or store. Additionally, visual merchandising makes finding a retailer’s products easier because they have used design elements that trigger visual memory.

Increase in Sales

According to a study done by the University of South Australia’s School of Business and Marketing, visual merchandising can be an effective tactic used to increase sales. The research found that customers are more likely to buy products when visual elements such as color schemes and store design are well-planned out ahead of time.

Definition, Types, and Tactics.

– Definition of visual merchandising is a way to influence consumer behavior through optical elements such as color schemes, flooring design, etc.

– Types of visual merchandising are mannequins display, product presentation, signage, and storytelling.

– Tactics visual merchandising is a way to increase sales, brand awareness, and recall.

Visual marketing helps retailers communicate their distinct brand message to customers through optical elements such as color schemes. Color psychology can influence consumer behavior when it comes to making purchasing decisions in a store setting. Retailers use visual displays, which will help consumers remember working visual elements and recall visual memories.

History of Visual Merchandising

The concept of visual merchandising was introduced in retail in 1883 by Harry Gordon Selfridge. Selfridge was the first to display items through windows rather than just for lighting uses. The success of this new concept has invited competitors to do so since VM has become a necessary part of retailing. Since Selfridge introduced it in the 1880s, it has been integral in the retail sector.

Visual Merchandising Key Elements

The essential elements of the concept are the design elements of the retail displays. It was designed to be more attractive than traditional ref.


Retailers can harness the art of storytelling to inspire positive emotions in customers. In a world where attention spans are declining, good stories are a necessary component of marketing. Excellent storytelling should start with unique brand messaging. When customers enthusiastically come into your store, it should excite all four senses. Everything should work harmoniously to stimulate a customer’s imagination – from music and smells to lighting and windows to signage and plans. Your store should be a place of discovery, where customers can discover curated collections and new information about your products. Your shops should be discovering places you can find curative collections.


You can use various lighting types to impact your store ambiance. For example, if you want to showcase new products or sales items, you may use accent lights to increase customer attention. Typically LED lights are less rigid because of their soft surface, unlike fluorescent tubes. When using light for visual merchandise, pay attention to glare, contrast, and uniformity to remain ADA compliant. You can turn LED lights into task lights on shelves, changing rooms, etc., behind the racks. Then you can use the brightening lamp to light up essential aspects and drive sales. Accent lights work particularly well in boutiques that sell luxury products in terms of reflection.


Space is an essential element of visual merchandising where you can connect or separately store objects. Positive space indicates the solid position in items, while negative space describes the opening space surrounding them. When used creatively, negative space gives your products breathing room. The area between the displayed products and the ceiling is often underutilized in stores but can influence customer experience. For instance, you can put contrast colors on negative and positive surfaces to create an attractive display.


If your visual marketing strategy does not include digital signage, you miss out on a revolutionary way to engage customers. People accustomed to televisions and other devices use digital display screens throughout your store. The primary factor in good digital signage is its incredible, memorable visual display. By creating images in content, you can improve your brand and help to attract new customers. Not to mention you could also display animation graphics on window displays or point of sale displays to promote your name and product. In addition, you can use animation content for marketing or promotional purposes.

Landscape design

Landscaping gives retailers creative freedom by working with three dimensions: lateral longitudinal and vertical. More straightforward layouts make things easier in terms of the customer experience and increase the effectiveness of your entire website. The landscape is the essence of attracting the attention of the customer. A landscaper can also work asymmetrically to create movement and product flow. Symmetry layouts are more complex than symmetry layouts.

Virtual Merchandising Strategy

Rather than creating a floor plan for your retail location, you can visualize your store’s sales area with software that considers all the factors that impact buying decisions, such as foot traffic flow, product display, and visual merchandising. Visualizing your retail space with graphic merchandising software allows you to:

  • Examine what impact different layouts will have on sales, traffic flow, and shopper engagement
  • Evaluate visual merchandiser design solutions that work best for specific product categories or demographics
  • See how products can be displayed in visually exciting and engaging ways
  • Improve visual merchandising strategy to boost sales
  • Get new ideas on how you can display products or create visual displays for particular periods or occasions.

With the help of visual merchandising software, you get a complete picture of your retail space from various perspectives that allow you to make informed decisions about visual merchandising.

First of all, visual merchandisers must use their creativity and a keen eye for design to create a layout that makes the most out of your retail space and encourages customers to buy more products. While you may not have an unlimited amount of floor space, visual merchandisers can still maximize sales by using creative techniques such as graphic display and visual merchandising.

What Are the Five Fundamental Principles of Visual Merchandising?

The visual merchandising principles are the rules that visual merchandisers have to follow for their work to be recognized by clients and consumers.

These five critical visual merchandising principles include:

Proportionality – this principle is about creating a balance between various elements on display, keeping them proportional, so they don’t overshadow each other.

Balance – visual merchandising balance aims to create visual equilibrium and prevent visual fatigue in-store visitors by balancing the layout between left and right, top and bottom, or around a central point.

Emphasis – this principle creates an area of focus that immediately captures attention and draws consumers into your shop/store.

Harmony – visual merchandising balance is all about creating a visual connection between various elements on display, so they look like they belong together.

Progression – this principle involves guiding the consumer’s eyes through your store to create a natural flow and encourage them to explore every area of the shop/store.

These visual merchandising principles are essential if visual merchandisers want to create a successful visual layout that will keep customers engaged and entice them to buy more products.


If you are looking to improve your retail store’s visual merchandising, this blog post will give you an excellent introduction to the topic. Whether by understanding the definition of visual merchandising or exploring some types and strategies for making better use of visuals in your stores, we hope that our overview has helped! Happy with what you have got? Read more of our blog posts!

We also blog about some related topics like “Digital Marketing Strategy“, “Product Marketing Plan“, “What is Market Penetrating” and much more. You should check it out!

Professional consultant and project manager in software houses. He has over 8 years of experience as a project manager for key clients. Currently mainly works on business consulting and communication with strategic clients. Privately a fan of good food, board games, and cycling. He loves to share his experience with new people!

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