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How To Increase Podcast Downloads?

podcast downloads

Download numbers are one of the most apparent metrics for measuring the success of your podcast.

It’s natural for podcasters to ask, “are my average podcast downloads good?”.

If you’re not sure whether your podcast download numbers are good and how you can increase them, keep reading!

Are podcast downloads important?

Podcast apps can automatically download recently published content for subscribers. That’s why a number of downloads are a good indicator of a person’s intent to listen to a podcast long-term and subscribe. 

Simply put, growing the number of downloads is critical for any podcast. Because people generally only subscribe to podcasts they regularly listen to, a greater number of downloads indicates an active audience.

A podcast’s popularity can also lead to a rise in subscribers and revenue. This makes podcasts more appealing to advertisers and sponsors, allowing hosts to make additional money over time.

It’s also worth noting that downloads are distinct from listens or plays. For example, a person may stream a podcast episode rather than download it. Thus their involvement would only count towards overall listens and not total podcast downloads.

Increasing podcast downloads is directly related to growing the number of subscribers. Many listening platforms automatically download new programs for each subscriber and notify them when new material is ready.

It’s critical to keep track of both metrics to get a complete picture of your podcast’s progress.

So, in this post, we’ll be looking at methods to increase your podcast downloads and followers.

What does a bigger number of downloads mean?

You’ve probably heard that growing the number of downloads for your podcasts is difficult. You may also be wondering how to increase the number of downloads of your podcasts, which can be quite tough.

Podcast download numbers are an important metric to help you grow your podcast further. Therefore, it is worth spending some time improving the monitoring of your download stats.

A higher number of downloads means:

Improvement on a key podcasting KPI: The Key Performance Indicator (KPI) for a successful podcast is the number of downloads, which means that’s the yardstick by which your podcast’s success is measured. So long as downloads remain high, your podcast will be considered a success.

Higher ad revenue: In the case of the podcast, a CPM model is often used where the advertiser pays you a cost per thousand. The phrase “cost per thousand” is sometimes used to describe Cost Per Mille. In other words, revenue from advertising is proportional to the number of downloads. Therefore, more downloads result in more money under a CPM model.

More traffic on your website: More downloads indicate a better conversion (and more money!) if you redirect your listeners to a web page via your podcast or attempt to sell things through affiliate marketing.

More positions on your mailing list: Additional downloads may assist you in reaching out to more individuals, resulting in a larger mailing list. Sendinblue or Convertkit makes it simple to quickly start building a free mailing list.

To summarize, the more downloads there are, the greater your influence. Therefore, if you want to make money, a higher number of downloads should be your main concern.

Check out Ultimate Guide To Podcast Promotion!

How to increase podcast downloads?

Now that you know how important are download stats, we can tell you how to boost them. Below, we present tips for increasing your number of podcast downloads:

Set up a podcasting website

If you don’t already have a website, you definitely should.

You can post podcast episode transcripts and collect emails for a newsletter on your website. When you sign up for podcast host, you often get a free website. In addition, podcast hosting providers usually provide you with a simple but decent-looking site for your podcast.

Create your website for it if you want more control, more tools, your branding, and exclusive access to the space where your podcast exists.

Set embedded players to auto-play

When a media player is automatically started as soon as the page loads, it’s known as auto-play. For example, videos start playing automatically when you visit a YouTube site.

Every time your podcast player is played, it counts as a download on your host’s analytics, so making every media player start automatically is an easy method to boost podcast downloads. Each auto-play will result in the creation of a new download.

Also, check out What Does CPM In Marketing Mean!

Increase your RSS feed item limit

Your RSS feed is used by podcast directories like Google Podcasts and Apple Podcasts to offer your show to their users.

On the other hand, some RSS feeds restrict the number of items on the list, so when you publish a new episode, an existing one is removed. This restricts how many episodes a listener may view. Some hosts have default restrictions as low as ten items!

If your RSS feed limits the number of items, contact your host to find out how to raise it. Make the restriction as big as feasible so that your material is accessible on every podcast directory and podcatcher.

podcast downloads

Set up a schedule

Rather than going by the publishing schedule that your competitors are following, pick the one you can keep over time. Your audience will expect you to post episodes regularly if you stick to a reasonable publication timetable.

They may even re-order their lives to make themselves available for your new material.

Always try to submit your video as soon as possible after its release. Even worse, if you miss episodes, this will disappoint them and drive them to seek new content providers who don’t let them down.

If you can’t keep up with your publication pace, change your plan to one, and you can meet consistently, even if it means publishing less often.

Notify your followers of the schedule change so they don’t perceive you as a quitter.

Collect good ratings and reviews

The more reviews you get for your program, the more individuals will trust that it’s worth their time to tune in.

Encouraging your listeners to rate and review your podcast is a long-term strategy for more downloads that you can’t afford to overlook.

Remind them in every episode of your podcast that they may help you by rating (giving one to five stars) and reviewing you.

You may get your podcast to be shared by inviting friends, relatives, and coworkers to listen. Throughout each of your blog entries, ask people to leave comments at the end.

Post a podcast link to your podcast on your social media accounts, including Facebook, Twitter, Reddit, and others, and ask your followers to download and evaluate your program.

Good ratings and reviews are a great way to encourage more listeners and downloads.

Check out How to Submit Your Podcast!

Get feedback from your listeners.

Determine who your most active listeners are. These folks react to your articles, respond to your emails, and suggest your program to their friends. You’ll see their name a lot if you run your podcast community.

When you’ve found these listeners, pick their brains for ideas. Inquire about what they think you should do more and less of. Then, tell them to be completely honest with you so that you can produce better programs.

Tease upcoming episodes

Build buzz for future episodes by hinting at them ahead of time, especially if you’re confident in the upcoming material or have a good reason to believe your fans will like it.

For example, if you get a guest requested by your listeners, you’ll want to tease it ahead of time (in many podcast episodes) to ensure that your audience downloads it.

Announce new episodes to your email list

Any business relying on email is incomplete without it. You’re leaving a great deal of money on the table if you aren’t nailing this important component of your digital marketing strategy.

Encourage your listeners to sign up for your email list by offering them something. A form might be found on an opt-in landing page, which should be used to gather people’s email addresses. The page should clarify the advantages of subscribing.

Send an email to that list each time you publish a new episode. The email does not need to be creative or have a great design. Simply send a short message from one friend to another.

Finish the email with a couple of call-to-action links to download the episode on your website, Apple Podcasts, Google Podcasts, or wherever you think they’ll listen.

podcast metrics

A right description of the episode

You should also include a description of your podcast and at least one paragraph about what you have to offer to your listeners, episode by episode.

But don’t stop there. Your program and each episode must be meticulously prepared to be properly indexed by all podcast aggregators.

In reality, properly formatting your RSS feed to include all necessary information is essential for ranking highly on Apple chart lists.

You need to include:

  • podcast name,
  • show description,
  • the language of the podcast host uses on the show,
  • parental advisory information,
  • show category information.

Craft a compelling title that has search-ability

You’ve undoubtedly seen a million episode names like this: “Episode 107: Interview With John Smith.”

It’s terrible because it doesn’t provide the reader with anything to help them decide whether or not to listen. It also doesn’t contribute to the categorization of your site by search engines.

Before posting an episode:

  1. Make sure the title entices people to download it.
  2. Make your description as interesting as possible while still telling the reader what they’ll find inside.
  3. Add SEO keywords to assist your website rank higher in search engines.

Check out How To Choose a Podcast Name!

Create a great cover

A title for each episode should be clever, and it should indicate what you’re offering and provide a link between the two.

First impressions are everything, so it’s also important to have a killer cover.

When your program competes against hundreds of other shows, having eye-catching cover art that distinguishes you from the crowd.

Creative Commons licensing, like with music, may be used in visual art as well. For example, many podcasters utilize creative commons/stock photos to make cover designs on platforms like Canva.

You can also ask a friend to see if they will help you put something together.

You can create an excellent podcasting logo on your own. A fantastic logo will assist you in being recognized. In addition, it’ll result in more podcast downloads if it’s memorable.

Characteristics of a good cover art file:

  • Dimensions – from 1400 x 1400 pixels to 3000 x 3000 pixels, 72 dpi
  • Format – in JPG or PNG form. If you can choose PNG, you will avoid quality loss. Remember that listeners use different devices to listen to podcasts, like smart TVs with big screens.
  • Size – ideally under 500KB in size.

Follow these specifications closely, and you’ll avoid any directory problems. Your design will usually be viewed in a reduced size by potential listeners, so avoid filling it with information that might become cluttered. It should be readable even on smaller screens.

Ask for subscriptions

Ask listeners to subscribe to your podcast and inform them of the advantages of doing so to boost downloads.

There are several advantages that you may provide. First, they don’t have to keep track of all of their favorite shows once they subscribe since it’s done for them.

They no longer have to go out and look for new episodes. They won’t have to remember what they’ve heard or where they left off any longer. Instead, the podcast app will maintain a complete record of everything about podcasts.

New podcast episodes will be automatically downloaded to your phone every time you open the app. So they’ll be there whenever you open the program.

They may even be downloaded already, so you’re ready to listen to a few hours of music offline.

Find out who your show’s Podcast Super Listeners are, and focus on reaching out to them. They subscribe to shows, so they will promote them a lot if they enjoy them.

Have your guests promote the episode

When you invite guests to your show, urge them to share the episode with their fans. Of course, they would most likely do so whether or not you ask them to, but don’t take any chances.

If your visitors are unsure what to write about, give them a copy, photos, audio, and video content for them to share. If they’re not sure how to send or email their list, offer any help. But, again, make it simple and easy for them so you get maximum exposure.

podcasting

Quality control of each episode

This may seem like a simple suggestion, but it’s essential. No one enjoys listening to an episode with bad audio quality.

Even your most devoted fans would stop watching your program if the production quality dropped.

Before publishing your audio, make sure it’s flawless by establishing a review procedure. Examine any unwanted noises, extended silences, or jarring changes in tone.

Before you publish, have someone else listen to the entire episode to spot any issues you may have overlooked.

Conclusion

Podcast downloads are important because they represent a way to measure the success of your podcast.

Increasing podcast downloads can be done in various ways, but one of the most important things you can do is produce high-quality content that listeners will enjoy.

Asking your guests to promote episodes and using quality control measures will help ensure that your podcast is as successful as possible.

You can increase podcast downloads and build a dedicated following of podcast listeners with the right strategy and effort.


Experienced psychologist and T-shaped marketer with a deep love for content marketing and conversion copywriting. Privately a big fan of travel, coffee, and jazz!

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