Organic search engine traffic is the result of using search engines to reach your target audience.
How do we use search engines?
We search for various terms, destinations, and products that are searchable on many search engines: Google (and now Yandex), Yahoo, Bing, etc. Each of those search engines uses its algorithm for indexing and ranking results based on what they believe users will find most relevant or interesting.
Thus search engine optimization is required to position your website appropriately in front of these algorithms so that you can make sure you gain maximum exposure from search results related to your business or brand.
With an effective organic SEO strategy you get benefits like:
- High-quality users interested in your niche and category,
- Search engine rankings that bring in organic search visitors
- Search engine traffic that converts into business opportunities (website leads, sales, etc.)
How do you identify search keywords for search marketing?
Search engines are rather good at providing search volume and top search results based on what users have been searching – the more popular searches will be. In addition, you can use keyword research tools to find search terms people are using while searching on Google or Yahoo.
These search terms provide data about which specific search term is most popular among potential customers looking for products relevant to your website categories.
Once you determine a list of helpful search terms related to your site topic, include them as part of your site content or product descriptions to appeal to potential customers looking for search term variations.
Fundamental search engine metrics to consider:
That is Google’s search engine algorithm; it indicates how important the page is on a search engine related to popularity, credibility, and trust.
Used by Yahoo! search engines as one of its search ranking algorithms. Using URL ranksu can identify pages that are more relevant for search queries and improve your search traffic.
Is Organic Search marketing still profitable?
The answer is yes! Over 65% of new visitors come through organic search results, with 2-3% conversions, depending on your product or service niche.
More importantly, you get free website promotion backed by excellent user engagement and, if done right, will be effective in building your business. 5% of search traffic can be very profitable.
Keyword search volume – search engines give you top search results based on the search terms people are using most often, which provides a good indication of the search term’s popularity and what users search for when they want to know more information about your site topic or brand.
The key here is to make sure that your website content is relevant to your search keyword phrases so that the search engine algorithms will match your page with relevant search searches.
How do I find organic keywords?
Use keyword research tools – these tools help you find words or phrases related to your niche market: Google Adwords Keyword Tool, Wordtracker, Webmaster Tools, Yahoo! Search Marketing provided by Overture, among others.
How do search engines produce search results?
Search engines use crawler robots to search the web automatically and index it in search results based on on-site content relevance for crucial search terms entered by their users.
Each search engine uses its algorithm to calculate the search results, which is why you should keep track of all your search traffic metrics like page rank, URL rank, etc.… so that you know where you stand with each search engine’s ranking system.
Organic search results are highly relevant when they match what users want when they type a query into a search engine. SEO helps position websites in front of these algorithms so that users will find sites more relevant than others related to specific keywords, phrases, or topic searches.
What drives organic search?
Keywords search volume
Search engines show search results for search terms that are typically searched by users most often.
This metric helps you identify search phrases users search in search engines and provide data about which specific search terms are most popular among potential customers looking for products relevant to your site categories.
These data help you select the appropriate search phrase or keyword to be included in your site content or product descriptions to appeal to potential customers looking for more variations.
Do track all related search traffic metrics (website analytics) like page rank, URL rank, etc., so that you know where you stand with each search engine’s ranking system.
Link building is an excellent tool for creating credibility around your site. Link building generates search traffic by creating a ripple effect (website links from other sites send search engines signals that your site is ranking higher than others, and search engines will return more search results for it). Getting backlinks to your website helps improve search rankings.
Social media presence
Social media like Facebook, Twitter, and Pinterest are excellent search traffic generators. When you embed relevant content, search engines can index and send potential customers looking for your topic or products directly to your website.
This happens through search engine crawlers scanning these websites for content, and if they find yours, they will assign it some value in their search algorithm ranking system, which increases organic search rankings. An excellent place to start with social media is the free ones like Facebook and Twitter.
Key search ranking factors:
Search engines give search results based on the on-site content relevance to search terms users search in search engines. A search engine wants to return results users will most enjoy searching for, so they use algorithms that score sites based on their search popularity, link profiles, etc.
Ranking higher in search results means you have more credibility with the search engine, which will help your website get referrals from organic search traffic.
This is fundamental to search rankings. Search engines look at how well a page’s content matches what users look for when they type relevant keywords into a search engine query box (search terms). So, for example, if you provide information about topics related to your niche market, you will be searchable when users search for those topics.
Domain authority/URL authority
Search engines look at how many other sites link to your site and the quality of these links (trust value generated from search traffic metrics like page rank) so that search algorithms can determine if a specific website is relevant to certain search terms entered in search engines by their potential customers.
This factor measures how competitive your website gets because its pages have higher rankings than others related to search terms searched by its customers in search engines.
You must have enough backlinks surrounding all of your site content and page(s) so that every page has an authority score equal or greater to other pages around it to be searchable and search engine friendly.
Number of keywords on your site
The more search phrases you have on your website, the more significant chance search engines will find search terms related to your niche market users search in search engines when they look for products relevant to yours.
For example, a search engine may return suitable search matches for search queries like organic fruit juice or organic food recipes but not both because there is only one page with both search phrases (organically grown apples) instead of two separate ones (organic fruits).
This would make it easier for customers who want to learn about organic fruit juices and those looking for organic foods recipes to find what they want and where they expect it, which helps build trust around your brand and information on your website.
The search term search query
Suppose search engines find search terms that look like misspellings of search phrases on your site or they get search results that show the information relevant to what search engine users are looking for instead of a complete website. In that case, you’ll get a hit in organic traffic search rankings because these types of search query directly impact page relevance and trust metrics.
For example, if someone searched for how to make banana pancakes without typing “banana,” an algorithm would process this as being similar to misspelling ‘banana’ and assign it a higher relevance score than “organic food recipes,” which is not covered on the page when typed into a search engine query box because people don’t usually spell things this way (even search engine users) which could be either search query typed search terms that are being searched by search engines or search words they entered into a search engine search box but not both because people only type one search term, so the search results will most likely return information relevant to organic food recipes and not banana pancakes.
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The search term search query in relation to your site’s content
This factor assesses how well other sites cover topics related to the specific search queries potential customers enter in search engines and then visit when looking for information about products related to yours.
Provide detailed content around topics related to your niche market. You can get traffic from these types of searches because if someone doesn’t see what they’re looking for on page 1 (or even pages 2 through 10) of search engine search results, they’ll skip to page 11 (or even search engines with more search results than this) and look for a related topic.
If people search in search engines but don’t find your site on page 1 of search listings, you won’t get any traffic from these types of searches.
For example, suppose someone looked for information about organic food recipes and found banana pancakes instead of organic foods recipes as the first result when searching in a search engine like Google (this happens all the time). In that case, that person will most likely click away if they wanted something else besides banana pancakes and did not expect this type of result around organic food recipes.
The search term search query placement into search engine search results.
While search engines want to find search terms around keywords related to your site’s content on pages throughout the internet, they also want to distribute search queries in search results based on where it is located.
Suppose search terms surround your organic search-friendly keywords and you’re closer to the top of search rankings than other sites that have better domain authority or more backlinks referencing their website than yours. In that case, you’ll get a hit in organic search rankings because search engines can see that people are finding this content relevant for whatever searches they typed in search engine boxes when looking for information about products similar to yours.
Suppose visitors stay at the bottom of page 1 (or even page 2) of search listings instead of typing another keyword into a search box like “where to buy organic food” because they aren’t sure which search result on this page is best. In that case, search engines will assume that every search term search query on the page should be relevant and give relevance credit.
For example, if someone searched for organic foods recipes without typing another search term into search engine boxes like “where can I find organic banana pancakes,” an algorithm would process this as being similar to misspelling ‘organic’ and assign it a higher relevance score than “organic food prices” which is not covered on the page when typed into a search engine query box because people don’t usually spell things this way (even search engine users) which could be either search query ordered search terms that are being explored by search engines or search terms they entered a search engine search box but not both because people only type one search term, so search results will most likely return information relevant to organic food recipes and not banana pancakes.
To get traffic from the organic search, you need a website that ranks and is optimized for organic search. You can get traffic by using the same tactics as Facebook or Twitter. Still, you’ll find that analyzing your competition in Google Analytics will give you more detailed information about how to improve your site’s performance in organic search engine rankings.
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