How to Become An SEO Writer?
SEO is thriving, becoming an essential part of digital marketing.
A solid SEO strategy will help you increase traffic, but there’s more than applying on-page and off-page SEO rules to your blog.
SEO writing will help you create content that is ranking high and increase brand visibility.
Maybe you’re interested in SEO as a career? SEO content writer is a job in demand these days. All you need is to learn some SEO content writing skills.
If you want to know how it’s done and how to start with writing for SEO, keep on reading!
What is SEO writing?
SEO is optimizing your page to boost ranking factors. The key part of SEO strategy is writing content that includes related keywords.
SEO writing, or writing for SEO, is the process of planning, creating, and optimizing content, so it’s easy for search engines to see what the content pertains to and whether it’s high quality.
Google, for example, uses bots that crawl different sites to see what they’re about. The bots learn a lot about the web page by its language.
When you SEO optimize your content, search engines will more easily crawl its content and judge it favorably.
When judged more favorably, it is given a better placement in the SERP (Search Engine Results Pages).
Suppose the content is created without SEO writing. In that case, it may not come across as search engine friendly. Google won’t know what the page is about and put it several pages back in the search.
That’s why SEO is associated with using the most related keywords in your content. This way, the crawling bots know what the content is about.
Do you know how to use color psychology in marketing? Check it out!
Why is SEO writing important?
Most of us use search engines daily. For example, we use it to find recipes or important facts and news.
Are any of us scroll through an entire first page and click on the last result? No.
Many of us don’t even check the second results page, and there are millions of them.
Because people want their questions answered fast, they usually click on the first few pages. That’s why it’s so important to be viewed as a top result.
If the content is not optimized correctly, it will land several pages back in the search, and no one will reach it through an organic search.
SEO writing is also important because it’s a steady marketing strategy that can bring many benefits over time.
Many people go with paid ads, but it will no longer bring traffic if they stop paying for that advertising.
Good SEO content will bring traffic to your site no matter what else you do to market your blog.
SEO writing basics
There’s no one simple solution that will grant you the first page in SERP, but there are a couple of things you can do to boost your rankings.
Keywords are the basis of SEO strategy. They define what the content is about. SEO is the words and phrases that you enter into search engines. They are also known as search queries.
Your primary keywords are the words and phrases you boil down to everything on your website.
Keyword research is a fundamental SEO task. First, it’s identifying popular words and phrases people enter into search engines. Then, you can focus content around those topics when you know what people search for.
Researching popular keywords isn’t just a part of SEO strategy but also a major element of content marketing.
It can help you find topics for the next blog posts and learn more about the needs of your audience.
Ultimately, when you research the words people type into search engines, you can use this research to create targeted content.
This way, you can drive the traffic to your site, which is more likely to convert.
Besides using related keywords, the quality of content is also important for SEO. The Google crawlers check if the content is written for actual people or purely for SEO.
This is why SEO writers should avoid keyword stuffing. This means not putting the same keywords in over and over again. However, the content should still be suitable for a human audience.
The key part is balance. Your content should appeal to human readers as well as search engine crawlers.
Another ranking factor is using more elaborate language. If the wording is too simple and uses too few unique words, it is not perceived as high-quality content.
SEO writing has to be both complex and be readable for large audiences. The content should impart information on its topic while using language naturally.
Check out our guide on how to write a value proposition.
Search intent is also another one of the key ranking factors. It describes the purpose of an online search.
When determining the search intent behind the query, it’s important to put yourself in the searcher’s shoes.
For example, if someone searches for “lasagne,” they are more likely to look for a recipe rather than an entire elaborate history of this famous Italian dish.
That’s why Google favors the results that people are more likely to search for and expect to find.
However, people search for various things with different expectations in mind. There are four main types of user intent:
- Informational – when looking for information, it often starts with “what,” “who,” etc.
- navigational – when looking for a specific website, i.e., “Facebook,” brand, or a product
- transactional – when looking to make a purchase, searching for a specific product with “buy.”
- commercial investigation – looking for a solution with no specific product in mind, often paired with “review,” “best,” “top.”
Your content should give the searcher looking for your keyword what they want. When your content gives Google what it wants, it will rank on the first page.
What is an SEO writer?
An SEO copywriter is a writing specialist who uses the known aspects of search engine rankings to create well-optimized content for them.
They must deeply understand Google’s ranking factors and the best practices to use in SEO content. They should have knowledge of on-page SEO as they will optimize the articles.
The language used must be straightforward enough for human readers to connect with it. The copywriter must put keywords throughout the content but also naturally use them.
How do I become an SEO writer?
To become an SEO writer, you need to know copywriting basics. We covered them in the article how to become a copywriter with no experience.
You need to know how to write and persuade people. The best way to do that is to choose a topic you’re passionate about and set up a blog page where you’ll write content in this niche.
Your blog can teach you a lot about digital marketing in general. However, to have a successful page, you need to learn many useful skills.
For starters, you should pay attention to your metrics. Set a goal for how much traffic you want to see.
Educating yourself on SEO, content marketing, or digital marketing is also vital for a future successful career.
Content writing is also an area that you may develop while in a different role at a company. Because creating content is a never-ending job, you may be able to contribute to your company’s content marketing with blog posts and social media posts centered around your job role.
When you’re just starting as an SEO content writer, you need to create a portfolio. Then, try creating your samples to showcase your skills.
If you want to earn more experience as an SEO content writer, you can try the following:
• Guest posting for free
• Announcing you’re available for hire
• Joining Facebook groups and LinkedIn
• Talking with other writers in your niche
Tips for SEO content writer
Write for the reader.
You can use all the keywords globally, but the most important is using keyword phrases naturally.
Accumulation of keywords, known as keyword density, is important, but your content shouldn’t be unreadable.
Learn keyword research
You have to know how to pick the best keywords for your content.
Target long-tail keywords
Keywords are phrases that are longer and more specific are called long-tail keywords. As a result, they are less competitive as they drive less traffic, but you can easily rank high on those phrases.
Write long content
The optimal length of the blog post depends on your niche and the type of post. However, research proves that generally, longer content is better for SEO.
Try reaching 1500 to 2000 words at least to rank high without even trying that hard.
Use related words
Google looks for similarities to classify your content. If you write a post on anything and everything, Google won’t know what it’s about.
A good SEO writer does research properly and writes on highly specific topics.
Create unique content
Writing SEO articles shouldn’t be repetitive. Of course, you may look at the competition to see how they create SEO content but don’t copy their work.
If you struggle to write original content optimized for SEO, Jasper and Surfer are here to help!
Linking to high-quality sites builds the authority of your page – another important ranking factor.
However, internal links are also important. They increase the likelihood of someone reading more than just one of your posts.
Create different types of content
When you write a blog post, try not to use a wall of text. Instead, add a video or a picture to spice it up.
Meta descriptions are important to the search engine to offer a sample of your content. Therefore, you should include the keywords there as well as the title tag.
Content structure is important.
Even if your topic is very specific and narrow, you should divide it into subheadings. Then, it is easier for both the reader and Google to find relevant information.
See here How To Write B2B Copy That Will Boost Your Conversion Rate.
Suppose you’re looking for a career that is both rewarding and challenging. In that case, becoming an SEO content writer may be the right choice.
You’ll need to learn how to write in different formats and produce unique work. Still, with perseverance and dedication, it can become your dream job.
Check out this article on How To Become a Copywriter for more information about what skills are needed and tips on creating great content.