A full-time job for a copywriter is far more flexible than the typical 9 to 5. Freelance writers aren’t bound by the time clock and don’t need to be at the office every day.
Today’s writers can work from home in their pajamas if they so desire. As such, a self-employed copywriter has complete control over their paycheck – as long as they can get clients and sell their services. So how much does a writer make?
Which Is More Important?
One of the most frustrating copywriting questions I get is, “Do keywords matter?” Do I need to pick out the best keywords for my copy to get more clicks and sell more products as a copywriter? Or if I’m writing an ad or sales page that’s not based on search engine traffic at all – do I still have to use keywords?
As a copywriter, you should know this: copy without keywords doesn’t get read. And copy with great keywords, but terrible copy won’t convert.
You can see how SEO writers are essential to businesses that want more customers from search engines. They write pages and ads that rank higher than yours, which means your potential customers will click their links instead of yours. But copywriters serve a purpose in other areas as well.
How Much Money Can Copywriters Make?
There’s no easy answer for this question – not because the answer is nebulous or subjective, but because there are so many variables involved in freelance work pricing that it’s near-impossible to give an exact number for general writing jobs. There’s no copywriting rate chart you can refer to, so let’s talk about how writers price their copy.
But there are exceptions – copywriters who are new in the industry and don’t grasp what copywriting involves. I’ve met some copywriters who will give away their services, writing sales pages for $1-$3 per page. But be careful – most writers won’t take on work at those rates (or wouldn’t quote them).
You’ll often find writers willing to write at these rock-bottom levels of pay when they’re starting or if they feel like the product is excellent and going to sell itself. Of course, it usually indicates naivete and little or no experience on the copywriter’s part, but at least it gives you a ballpark figure to work with.
If your copy is well-written and sells products – then writers will come to you asking for more jobs. In addition, you’ll find aspiring copywriters contacting you or submitting their rates online if they like what they see in your copy – which means that a good copywriter knows how to pick out a good copy too and can tell when someone else has written it.
Words from the Pros
So let’s take a look at exactly how much freelance copywriters make on average for some easy numbers we can refer back to later:
The low end of $30 per page – Entry-level prices. These are people just starting in the business who have writing experience or copywriters who are willing to work on a project that isn’t copy-related.
This question gets asked a lot, which makes sense – copywriters get paid per page for their copy, and most people don’t know how many words they should expect on a sales page. And sometimes, it’s just hard to tell how many words will be in the copy until the copywriter has done some writing.
The high end of $300+ per page – Copywriters at this level charge is quite a bit more than new writers, but still not as much as SEO writers. I’ve met copywriters whose rates are in this range, though I tend to think there’s better value in hiring mid-range copywriters around $80-$150/ page or copywriting companies who charge $50-$100 per page.
Expert copywriters might charge as much as $1000+ per copy or up to 20% of sales if your business is in a niche market. One copywriter I know charges $1200 for his composition, but he’s an expert copywriter who has been writing copy longer than almost anyone I know.
If you are new to copywriting here you can learn how long does it take to become copywriter!
Others have told me that he could be charging more, but he works with his customers to keep affordable prices instead of gouging them because he loves what he does. He even keeps track of how many words are on the page, so you’ll get a word count you can work with.
One copywriter I know charges $1200 for his copy, but he’s an expert who has been writing copy longer than almost anyone I know. Others have told me that he could be charging more, but he works with his clients to keep affordable prices instead of gouging them because he loves what he does. He even keeps track of how many words are on the page, so you’ll get a word count you can work with.
Some copywriters will charge extra for revisions, or they may include unlimited revisions in their quotes. If you’re going to hire a copywriter – make sure they’ll do modifications until you’re happy with the copy; it’s got to be “just right” if your customers are going to click on that copy and buy your product.