BlogCopywritingWhat is the Optimal Length for a Blog Post in 2023?

What is the Optimal Length for a Blog Post in 2023?

Are you curious about the optimal length for a blog post in 2023? If so, this article is for you! We’ll dive deep into the world of blogging to explore practical tips, research data, and insights from experts, as well as some key considerations when it comes to selecting the best length for a blog post. We’ll touch on topics such as SEO, content type, target audience, distribution strategy, keyword selection, and much more. So buckle up and join us as we attempt to answer the question: what is the ideal length for a blog post in 2023?

What is the Optimal Length for a Blog Post?

The optimal length for a blog post is directly related to the content’s purpose and topic. Although most experts recommend a minimum of 2000 words, some posts may require less and some more. An ideal balance between brevity and detail is necessary to communicate a message while still capturing the reader’s attention.

Logic dictates that long-form blog posts will generally yield better results than shorter ones due to their ability to include more detailed information about a subject and topic. Studies have shown that articles exceeding 1000+ words get higher average rankings on search engine results pages (SERPs) than those falling below this threshold. Moreover, longer blog posts tend to generate more shares on social media and backlinks from other websites.

Having said that, there are instances where it is wholly appropriate to keep blog posts shorter than 1000 or even 500 words. Short posts such as “How To” articles or reviews can be an exception. They can serve as an introduction to a bigger topic or demonstrate authority in a concise manner.

When it comes to SEO, keyword research using the BrightEdge data cube to identify topic keywords is key when determining the ideal length of a blog post. A careful selection of keywords and titles that match user queries provides search engines with suitable and plentiful signals as to what the average blog post contains. Therefore, having at least a certain number of words on each page is essential for ranking well in google’s SERP.

Furthermore, although many sources recommend ghostwriting long-form blog posts, the length and average word count of a post should never be forced for the sake of SEO unless considered necessary for context. Writing too much content solely to inflate word count is always a red flag with search algorithms. Content should always be written purely with the reader in mind and aim to provide value rather than manipulate results.

It is also important to think about the format of the post; headlines, subheadings, italics, images, and lists make the text more scannable and aesthetically pleasing, which helps readers digest content more quicker. Each word should contribute towards the site’s goals and ensure content is made up of thoughtfully written paragraphs, sentences, and words that are easy to read.

In conclusion, there is no magic number when it comes to the ideal blog post length, but understanding SEO principles and keywords are critical factors when deciding how much content would best fit a particular blog post.

Researching similar content to better understand the competitive landscape, audience preferences, and content type can offer insights into any post. Additionally, using your own blog as a guide, tracking results over time, and remaining adaptable to changes in popular trends can help arrive at the right length for your perfect blog post.

Check out this article about the AIDA formula in Copywriting.

2. Benefits of Long-Form Blog Posts

Long-form blog posts can be a great way to benefit businesses, but what are the potential benefits? Writing an in-depth blog article can help attract readers, increase time spent on a page, shares on social media, engagement from readers, and rankings.

Ultimately this could lead to increased profits for the business. By using descriptive language and active voice, businesses can create compelling content that will draw in their target audience and keep them engaged. Through rhetorical questions, they can also encourage further exploration of topics related to their product or service.

2.1. Increased Time Spent on Page

A Harvard Business School study recently revealed that using stylistic devices such as metaphors, similes, personification, and alliteration can be an indicator of relevancy and high-quality content for search engines. The research suggests that these literary techniques can help to make your content stand out from the crowd – like a diamond in the rough!

2.2. More Shares on Social Media

More time spent on a post indicates more value for the reader and likely interest to share the content. A study conducted by HubSpot found that posts under 1,500 words receive 174.6 tweets and 59.3 Facebook likes on average, while posts over 1,500 words acquire 293.5 tweets and 72.7 Facebook likes on average, respectively, signifying 68.1% more tweets and 22.6% more Facebook likes on average. Showcasing long-form content with well-researched information surrounded by comprehensive examples increases the perceived value of a piece while simultaneously boosting the likelihood of being shared across multiple platforms.

2.3. Improved Ranking in Search Engines

Writing long-form posts helps with SEO, and this is one of the ways you can stand out from the crowd and get noticed with so many people talking about similar topics. According to Google’s research, providing more than a certain number of words on each page help websites rank higher in search engine results. Data from HubSpot’s survey further support this claim, with 57% of marketers reporting that sites with long-form content have higher SERP rankings.

Longer articles require more time to read or skim, and Google is likely to view this as users get what is promised. Additionally, quality long-form content does not just come with more space for keywords since more words mean versatility in the keyword variations it produces, which gives your post a chance to win in the placement lottery. There must be balance within the content, however, as too much fluff or redundant reviews within a long-form article will hurt your rankings instead. Ultimately, the key is to find the perfect length to showcase your expertise while optimizing the paper for search engine queries.

Check out our Content Marketing Strategy Checklist!

3. How to Write a Long-Form Blog Post

Writing a blog post that is at least 2,000 words long makes it easier to provide information in-depth and increases the chances of better performance in search engine rankings. Whether you are targeting readers with specific keywords or simply trying to reach as many people as possible, following the tips and guidelines outlined below will help you create the most engaging and effective blog post possible.

3.1. Do Your Research

To get started on your blog post, begin by researching topics that are relevant—and appealing—to both potential readers and search engine algorithms. This research will help you craft a topic that will be the foundation of your blog post. Additionally, research can provide insight into the most up-to-date trends within your field, helping you produce timely and helpful content. Once you have identified your topic, look for related terms and phrases so you can select keywords that can be strategically placed throughout your blog post.

3.2. Pick Strategic Keywords

Your chosen keywords can make or break your blog post. To ensure success, it’s important to understand the difficulty level and search traffic around a particular keyword as well as what type of content competitors are producing.

Fortunately, there are tools available that can help you with this process. Additionally, SERMs (Search Engine Result Pages) can be used to determine which blogs already exist, so yours stands out from the crowd. With metaphors, similes, personification, and alliteration at your disposal, you have everything you need to create an engaging blog post that will draw in readers and keep them coming back for more!

3.3. Create an Outline

A detailed outline is essential for creating a successful blog post. What should it include? How can an outline help to develop a clear structure? High-quality content is key, and writing a brief or mission statement can help focus on the topic. In this article, we will explore these questions and discuss why having an effective outline is so important for how blog posts.

We’ll start by asking rhetorical questions about what should be included in an informative post outline and how it helps with developing structure. Then, we’ll explain why high-quality content is important and how writing a brief or mission statement can help focus on the topic. Finally, we’ll look at some stylistic devices that can be used to make your blog post more engaging such as using rhetorical questions, active voice, and short sentences.

3.4. Use Clear Labels and Headings

As you write each section of your blog post, make sure to label them appropriately and give them descriptive titles. Segmenting your content allows readers to quickly skim your blog post and focus on the points which are the most interesting for them. It also helps search engine algorithms better comprehend the content within your blog post, increasing the chances of higher ranking. Keep headings between 3-10 words concise and descriptive, so readers can easily understand the overall idea behind the entire post. You may also want to include a table of contents at the top of your post that links to essential sections of your text, making skimming even faster.

4. Other Factors to Consider

When considering the ideal length of a blog post in 2023, there are a variety of other factors to take into account. Content type, target audience, and distribution strategy all play an important role in setting the optimal length.

4.1. Content Type

The type of content you are creating for your blog plays a large factor in determining the ideal length for a blog post. For instance, posts such as “Pillar Pages,” “Listicles,” “How-To” or “What Is” posts require more information and elaboration than blogs featuring personal stories or opinion pieces. As a general rule of thumb, high quality content is typically long form, and the longer content often requires a minimum word count of 1,500. Furthermore, with increased competition for search engine rankings, one must say more to stand out.

4.2. Target Audience

When considering blog post length, it is important to keep your target audience in mind. Studies examining hundreds or thousands of pages focus not only on article length but also practicality. In other, how many words used, short blog posts may not always satisfy the user’s query or question. Authority entities on the topic should provide sufficient evidence and facts through a substance over brevity.

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4.3. Distribution Strategy

When crafting longer blog content, one should consider organic search. It is estimated that the average blog post length that gives good SEO results is between 2,100 and 2,400 words. This should be the ideal length for any blog post. Furthermore, Page 1 search results tend to include well-constructed, thought-provoking content.

Blogging tools, such as keyword planners, can help to find keywords related to a blog post and optimize it accordingly while maximizing its chances of ranking on search engine result pages (SERPs). A variety of keywords should appear throughout the blog post, including the title, introduction, SEO description, and body.

Additionally, including high search volume keywords in blog posts can further increase the chances of ranking on SERPs. Longer blog articles generate higher social shares and better SEO, although this often depends on the readers’ engagement level with such content.

In conclusion, when deciding perfect blog post length, the optimal length for a blog post, content type, target audience, and distribution strategy should all be taken into consideration. Optimal blog post length can vary depending on the type of content, context, and purpose of the blog post. To stand out from the competition and be found by users, higher quality content with a minimum word count of 1,500 achieved is necessary, in addition to careful keyword research and optimal placement.

  1. The Ideal Length for Different Types of Content

Optimizing blog post length for SEO (Search Engine Optimization), content research, audience targeting, and other factors is key to providing a competitive advantage. Whether you’re creating pillar pages, listicles, “how-to” posts, or any other type of content, taking the time to ensure it’s the right length is extremely important.

5.1. Pillar Pages

When it comes to creating the best possible article for serious, long-lasting search engine optimization, you want to hit the sweet spot between too long and too short. For pillar pages – an in-depth look at a subject used to engage readers and play a key role in informing your other content efforts – generally, the optimal length falls in the 2,000–4,000 word range.

Detailed blog posts are likely to rank higher than shorter content pieces because they contain more information. In addition, visitors tend to spend longer on page when viewing more comprehensive discussions on a single topic.

5.2. Listicles

Listicles – articles comprised of lists – often require much less text than pillar pages. Depending on the complexity of the material and whether images and videos are included, listicles should never be shorter than 500 words as with all blog posts, the goal is to provide enough detail and analysis to sufficiently cover the topic, no more and no less.

Overall longer listicles should appear as Google’s featured snippets – appearing in the search results – and attract many visitors who may turn into future customers. Any listicle that contains clear step-by-step instructions can reach over 2000 words without becoming overwhelming or distracting.

5.3. “How To” Posts

Blog posts that include helpful instructions and tutorials should also strive to deliver quality content. Within the scope of how-to posts, length isn’t always important. Quality is the most essential factor here, and some topics won’t require more than 500–600 words but can become even longer guides of up to 3,000 words.

Driving organic traffic from search engines hinges not only upon the length of a blog post but also on features like proper formatting, enticing visuals, and strategically written subheadings and headings. All these elements also play an indispensable role in ensuring people will stay on a blog post’s first page until they finish reading it.

5.4. “What Is” Posts

For “what is” posts, length isn’t as important as providing accurate and precise answers. The length can also depend on the interest level of the audience and the complexity of the information. Post length could vary from 400 to 2000 words depending on the specific topic.

As always, keyword research and optimization for SERP visibility are critical. It is advisable to incorporate a few of the keywords identified during research throughout the post, especially in headlines and in the first paragraph. This is a critical factor for driving organic traffic from top search engines like Google and Bing.

Overall, the ideal blog post length for search engine optimization depends on the content type, objectives, and target audience. Taking the time to understand these three elements, and you will be well on your way to creating great content that drives organic search traffic.

6. Tips for Writing Long Blog Posts

Are you wondering how long your blog post should be in 2023? Or what type of content works best for a long post or medium-form articles? Maybe you’re curious about how to make sure the article is engaging enough to keep readers on the page. In this article, we’ll explore these questions and more with the help of metaphors, similes, personification, and alliteration.

Let’s start by discussing the ideal length for a blog post in 2023. To put it simply: longer posts are better! Think of it like a marathon runner – they need the endurance to go the distance. Similarly, longer blog post posts have staying power that will draw readers in and keep them engaged until the end.

When it comes to content that works well for medium-form articles, think quality over quantity. You want your words to paint vivid pictures that captivate readers’ imaginations, like an artist creating a masterpiece with their brushstrokes. Personification can also be used here; to give life to abstract concepts or ideas, so they become relatable and easier for people to understand.

Finally, let’s talk about making sure your article is engaging enough, so people stay on page until the very end. Alliteration can be used here as well; use catchy phrases or tongue twisters that stick in people’s minds even after they’ve finished reading your piece! Additionally, don’t forget about using metaphors and similes throughout – these literary devices add flavor and depth to start writing while helping readers visualize what you’re trying to say without having too many words cluttering up each sentence.

By following these tips when crafting your next blog post or medium-form article, you’ll ensure that it is amazing blog stands out from other pieces online while keeping readers engaged until its conclusion!

6.1. Use Images and Other Visuals

Including visuals in blogs is like a splash of color in an otherwise dull painting. They provide visual interest and break up long paragraphs, keeping readers engaged and interested.

Visuals can be anything from photographs to illustrations, charts, or diagrams – all of which help to convey information more effectively than words alone. If relevant images are not available, writers can use stylistic devices such as metaphors, similes, personification and alliteration to create vivid descriptions that capture the reader’s attention.

6.2. Vary Sentence Structure

This will help maintain reader interest in the blog post by breaking up the usual monotony of sentence structures. The use of shorter sentences with strong language also make it easier for readers to comprehend the content quickly. Short sentences also emphasize certain phrases and make the text look more organized.

6.3. Include Bullet Points and Numbered Lists

This enables readers to easily scan the text and find what they’re looking for or stick with the main points. It also breaks down bigger concepts into smaller chunks that are simple to digest.

6.4. Write Readable Text in Active Voice

The style of writing should always be kept conversational and readable. Use an appropriate number of adjectives, verbs, adverbs, and other elements of language to make the text sound more persuasive. Your aim should be to convey a meaningful message, which can only be achieved if the readers are able to understand the text correctly. The use of active voice helps make the text easier to comprehend and keeps readers engaged throughout the blog post.

Finally, when picking out keywords, consider the target audience and their needs as well as the distribution strategy.

Long-form blog posts generally require more research, planning, and keyword strategy where the goal is to fill the page and bring the reader value. While producing long-form content requires additional effort and time, the results can be incredibly rewarding. High-quality original content, along with a great headline and compelling premise, will go a long way in driving traffic, engagement, and conversions.


Blog posts have become an essential marketing tool for every business in the digital age, and optimal length is key to achieving effective performance. The right length shorter blog posts depends not only on the purpose of the blog post but also on factors like content type, target audience, distribution strategy, and keyword focus. Generally, quality content that has a minimum of 1,500 words is required for the highest search engine ranking.

Apart from crafting compelling and engaging content that follows SEO principles and guidelines, blog post effectiveness relies on including images, visuals, and bullet points. Sentences should be varied, clear and concise, and written in the active voice with appropriate language elements for high readability and maximum reader engagement.

In conclusion, to achieve success in terms of SERP ranking, traffic generation, reader engagement, and opportunity growth, businesses must strive to create well-researched, comprehensive and interesting blog posts that are of the right length.

Frequently Asked Questions

How long should blog posts be 2022?

For maximum impact in 2022, blog posts should be 1,500 – 2,500 words in length. This gives you enough space to provide value to your readers, as well as make sure that search engines are able to index the content accurately for better rankings.

Is 500 words enough for a blog post?

500 words is generally sufficient for a blog post, however the optimal average post length tends to be between 400-600 to reach the widest audience and generate the highest engagement levels. Keep your posts concise, engaging and informative to ensure that readers enjoy your content.

Is 1000 words enough for a blog post?

Overall, 1000 words is sufficient for a good blog post if it packs in enough value. Writing comprehensive content that is valuable and actionable to the reader will help it rank higher in Google searches and create more backlinks and social shares. In short, if written well, 1000 words is often enough for an engaging, informative blog post.

What is the ideal blog length for seo 2022?

The ideal blog length for SEO in 2022 is posts with at least 3,000 words that focus on providing value to readers and offering a solution to the search query. Doing so will help you increase the number of organic views, drive more traffic to your own website traffic, and engage potential customers.

Are 500 words enough for a blog post?

500 words is still an acceptable length for a blog post if carefully crafted. However, the ideal length should a blog post should be between 400-600 words in order to effectively share your message and engage with your readers. With focused and targeted content, 500 words can successfully convey your ideas to your readers.

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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