BlogContent MarketingThe 5 Most Effective Content Marketing Trends You Can’t Ignore in 2022

The 5 Most Effective Content Marketing Trends You Can’t Ignore in 2022

Content Marketing trends in 2022

Content marketing is one of the most effective ways for developing branding, generating leads, and increasing conversions. However, everything is moving faster than ever in the digital era, and changes are inevitable. 

Things that worked in 2020 might not work at all in 2022. This is why being up to date with trends is extremely important! 

Please continue reading to see what are top content marketing trends that are emerging in 2022 and how to use them to grow your business!

Content Marketing Trends 2022 / Artificial Intelligence

Why Can Learning Content Marketing Trends Help Grow Your Business?

If you ever felt disappointed due to a missed business (or any other!) opportunity, you would rather agree that it is a pity. Information, timing, and staying ahead of the competition are the keys to success in any industry. 

Digital marketing is especially susceptible to changes. Knowing what channels you should invest your time, money, and effort can immediately bring you more conversions (read: money). 

Are you interested? Perfect! Let’s start with the most exciting part, which is…

1. AI Writing Tools 

Artificial intelligence and machine learning-backed technologies are developing extremely fast. As a result, they spread through many domains of our lives like health, security, or finance. 

But, there are other excellent applications of the “AI revolution.” 

AI writing tools use advanced and pre-trained algorithms to speed up writing content. Most available tools are based on OpenAi’s neural network model called GPT-3.

From captions to summaries, AI-powered tools can help you develop almost anything. For shorter fragments, like paragraphs, their quality is close to human work.

Impressive, huh? Just check out this text! A machine entirely generated it! 

Reading is always a great idea to expand your knowledge and broaden your horizons. Whether you start a journey with marketing, change your career path, or have been in the field for a long time it's worth checking out some books by seasoned professionals. / Generated with jasper.ai

What is GPT-3?

GPT-3, or the third generation of Generative Pre-trained Transformer, is a neural network model developed by OpenAI (partially owned by Elon Musk). It’s trained on over 175 billion parameters!

Using a small amount of input text, GPT-3 can produce large amounts of top-notch content similar to human work.

How can you take advantage of such technology? Automate your content creation game! 

If you’re finding yourself struggling to come up with content for your website, we have good news. 

It’s possible to publish a high-quality, 1,000 words long article in less than 30 minutes. 

How? You need to find an excellent AI-writing assistant! 

What’s more, by using an AI-backed content creation tool, you will be able to also:

  • Speed up the content creation process by at least x5
  • Make SEO optimization easier   
  • Reduce workload 
  • Create more engaging content than your competitors
  • Free up your team time, and –in fact– release more creativity
  • Increase the return on investment!

What is the best AI-writing tool?

Among many AI writing tools that help you generate content, the best and most reliable is Jasper. At Peep, we are using it daily. 

That being said… the machine created a big part of this article! 

Why Jasper?

  • Starting with only $29/month
  • Helping you with creating an article even 5x faster
  • Easy and intuitive to use
  • Plagiarism checker
  • Great support, education materials & community 
  • Optimizing content to rank for juicy keywords with Surfer (they provide great-working integration)

2. SEO Optimization

SEO optimization is a process of improving your site to increase its visibility in search engines like Google, Bing, or Yandex. 

Understanding consumer intent is the key. The more relevant it is to what people are looking for, the greater chances for good rankings. 

The higher your page rank in search results, the more people visit your site. 

That is the straight road to more conversions & money. 

What are the benefits of SEO optimization? 

Search engines are one of the most important traffic sources for website owners. 

It’s free, predictable, and – what’s most important – it grows dynamically when doing the *right* things. 

What’s more, by optimizing your content for SEO purposes, you can:

  • get new customers through organic traffic
  • increase conversions rates and get more leads
  • stay ahead of the competition boost site credibility and brand awareness
  • don’t have to spend any penny for ads to get the quality traffic
  • understand better what your website users want and implement that knowledge across your marketing actions

What’s the best way to optimize content for SEO? Use tools! 

You already know how to generate text with Jasper quickly, but how to optimize your blog posts so they will be SEO friendly, too?

Jasper offers an “SEO mode” powered by Surfer, an AI-driven SEO tool that provides advanced recommendations based on competitor analysis, large databases, and smart algorithms. Just see Surfer and Jasper in action:

Surfer and Jasper in action!

“The Best Workflow For Writing Quality SEO Content In 2022”

If you are interested in getting into the world of SEO optimized content FAST, Austin Distel (CMO @ Jasper), and Michał Suski (Co-founder of Surfer) created priceless training to help you get started!

Their training will teach you step-by-step how to write content 5X faster (using artificial intelligence) that’s optimized for the best keywords to get you on page 1 of Google!

Combine Jasper and Surfer to: 

  • Write quality content FAST and with less effort
  • Increase your rankings, and get more organic traffic 
  • Dominate your niche 

3. Value-driven content

One of the most essential things in content marketing is creating meaningful value. 

Giving value starts with understanding the goals and needs of your potential customers.

In short: what can you do to make their lives or work easier?

As everything is on the internet, people become pickier about the content they receive. They want information they haven’t seen anywhere else.

Creating original content can help you stand out and prove your value proposition to potential customers.

You can start by asking your audience about their pain points and concerns. Then provide answers to their questions.

Always make content that is based on your knowledge and experience. Present yourself as a trustworthy expert in your niche. 

Proving your audience that your product can bring them benefits over a long period can gain their trust and get you more conversions.

4. Video content

Video marketing is another excellent way to engage your audience in 2022.

YouTube gets billions of views every day, and you can use that to your advantage. 

Creating a youtube channel can be demanding but worthwhile. YouTube is the second largest search engine, and video continuously replaces written words. 

Creating great video content can help you convert and nurture a lead more effectively. Plus, it gives you an extra point of contact with the audience. So why limit yourself to the only written format when you can go wild and target people who prefer watching videos? 

Content marketing trends 2022 / Video content

You don’t have to invest in your channel right away. Instead, you can collaborate with influencers or people from your industry who already publish on YouTube. 

However, sometimes it’s worth investing in video content marketing right away.

For example, many SaaS companies use explainer videos to attract new customers. 

Other useful types of video content are how-to videos, webinars, product demos. You can also take advantage of user-generated content like video testimonials.

Don’t forget that you can use AI-driven tools to prepare video scripts, descriptions, and captions! Jasper can do that, too. 

5. Podcasts

Over the last few years, the podcasting market grew from 18.5 million episodes in 2018 to 30 million. 

Podcasts have become an increasingly valuable content marketing and brand-building tool. 

Top content marketing trends 2022

One of the enormous benefits of podcasting is that it enables you to give long-form, high-value content without spending a lot of time or effort. 

You don’t need tons of experience with sound engineering to make a high-quality podcast episode. You can start your podcast with a microphone built-in on your smartphone! 

What’s more, you can also consider starting with sponsoring someone else’s podcast episode. 

Placing your podcast on several different platforms will reach more people. 

Moreover, you could also prepare a video and blog article based on the podcast episode! 

As a result, you can share and capitalize the same content on different media types.

Podcasts are a great way to complement other channels of marketing communication. It can increase brand awareness and reach new audiences.

Summary of content marketing trends for 2022

Nowadays, marketing isn’t just about using one channel to communicate with potential customers. Instead, you need to integrate your marketing actions into one coherent strategy. 

Content marketing should be one of the most critical pieces of this puzzle. 

Well-optimized content can help you rank high in search engines and get you more organic traffic, customers, and conversions.

Make the best use of the newly created movement, and try Jasper – AI Writing Assistant. 

Head of Marketing and Partner at Surfer, responsible for incorporating and executing marketing strategies. Tomasz is passionate about SEO, product marketing and video production. Over the last 5 years, he has consulted hundreds of content teams, and helped them succeed in SEO. Apart from work, he’s interested in geopolitics, energetics, business, and travels.

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