Reading is always a great idea to expand your knowledge and broaden your horizons. So whether you start a journey with marketing, change your career path, or have been in the field for a long time, it’s worth checking out some marketing books by seasoned professionals.
List of Best Marketing Books
Our reading list includes all-time bestsellers, iconic titles, and authors we consider must-reads if you’re interested in marketing, have your own business, or building a marketing strategy.
Influence: The Psychology of Persuasion by Robert B. Cialdini
Robert Cialdini’s Influence: The Psychology of Persuasion was originally published in 1984 but remains relevant today. It is one of the most highly recommended books on marketing. Cialdini shares the psychology of what makes people act the way they do and explains the basics of customer behavior.
He introduces the six principles of influence that are the key to understanding people’s needs. The book offers valuable insight when persuading someone to make a purchase.
A must-read for anyone in sales and marketing – this book will make you think twice about saying yes. It is available in an audio format as well.
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall
As the title suggests, the book explains how to be on top of the mind of your audience. It tackles the topics of customer trust and influence and how to engage your audience.
John Hall explained his approach that he used to create Influence & Co. – one of “America’s Most Promising Companies,” according to Forbes. In his book, he reveals how to build an authentic and consistent brand. In addition, he covers the importance of creating meaningful relationships with consumers.
This book can be helpful not only for marketing professionals but also for business leaders and owners. It can help your brand be “top of mind”—the first brand customers think of when they consider a product or service like yours. It’s a guide to becoming a synonym of the industry.
Originals: How Non-Conformists Move the World by Adam Grant
This thought-provoking book was written by Wharton School psychology professor Adam Grant. He tackles the topics of having great ideas, standing out, and capturing attention. Grant sees a framework where new concepts may be recognized, nurtured, and allowed to grow.
Grant looks at how to recognize a good idea, speak up without being silenced, form a coalition of supporters, pick the proper moment to act, and handle fear and doubt; how parents and educators may encourage children’s creativity; and how executives can create diverse cultures that welcome criticism.
Contagious: Why Things Catch On by Jonah Berger
Suppose you’ve ever wondered how to get people talking about something you need to catch Contagious. It’s a book about how things get popular, catch on and go viral. Jonah Berger shares how six basic principles drive something to become popular—and how you can apply that idea of contagion to your marketing strategy.
If you think that things are popular because they are advertised, you will be disabused of that notion. It all becomes popular because people talk about them.
Permission Marketing by Seth Godin
The book by marketing guru Seth Godin describes the notion of said “permission marketing” as the marketing strategy of the future. Traditional advertising is described as “interruption marketing,” with commercials popping up on TV and radio interrupting your favorite programs.
“Permission marketing” makes consumers volunteer to be marketed to and gives companies permission to market to them.
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
We are flooded by information every day and struggle to keep focused. As a result, it’s hard to create a brand that is noticed and recognized. In their book, Al Ries and Jack Trout discuss what it takes to take up space in a consumer’s mind around your brand niche.
The book also helps recognize potential competitors and how their marketing messages can influence your marketing campaign. Business owners must evaluate their company’s assets and flaws in the context of the market and with their clients’ eyes.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk
Gary Vaynerchuk turned his family’s liquor store into a $60 million firm. His most recent book, Crushing It!, is a guide for entrepreneurs to define their personal brands and use them to attract consumers’ attention. Now more than ever, a personal brand is important to building a successful business.
Vaynerchuk discusses how to use social media as a platform for attention rather than allowing it to take your attention, strategies that anybody from an influencer to a plumber can use to gain and monetize a personal following. It’s a hands-on manual for using social media marketing effectively.
Hooked: How to Build Habit-Forming Products by Nir Eyal
The book by behavioral engineering expert Nir Eyal is a guide to making your product habit-forming, in other words -addictive. Today, consumer attention is big business, and hooking users is the new frontier of brand success. Nir Eyal introduces the four-step “Hook Model,” you can use to create a “hook cycle” that keeps customers and users coming back for more.
This book is perfect for marketers working with habit-forming products, but it may also be used in other aspects of marketing. Actionable steps covered in the book can be applied to both product features and marketing.
Made to Stick: Why Some Ideas Survive, and Others Die by Dan and Chip Heath
The book by Dan and Chip Heath asks the question of what makes a thought, an idea stays with us. Authors explore characteristics of winning ideas using anecdotes, personal stories, and urban legends, which makes this book a pleasure to read.
It’s important in marketing to figure out what makes stories and messages stick in consumers’ thoughts, such as applying the human scale principle, employing the Velcro Theory of Memory, and establishing curiosity gaps. Made to Stick: Why Some Ideas Survive and Others Die explains how ideas adhere and how to help them catch on.
Outside Insight by Jorn Lyseggen
This may be the most essential marketing book yet in today’s fast-paced digital marketing environment. People and companies leave loads of information on the internet which can be a valuable and underutilized insight. This book can be especially helpful for someone interested in the predictive power of Big Data in online marketing.
Companies and business owners can now get “outside insight” that can show them where their target market is right this minute. Lyseggen shifts focus from lagging, internal data to external data, paints a complete picture of a brand’s opportunities and threats, and uncovers forward-looking insights. Lyseggen’s book on the data is just waiting for businesses to use it to gain insights into their consumers before they even get there.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
If you are interested more in content marketing, “Content Inc.” might just be for you. What Pulizzi proposes is provocative yet simple -the internet doesn’t just need content, it needs great content. Pulizzi introduces six steps in the strategy-building process: the sweet spot, content tilting, building the base, harvesting audience, diversification, and monetization.
This implies you must first identify the bond between your competence and passion. This book will help you with how you may pivot your sweet spot to find a market with little or no competition.
As a marketer, it is essential to be aware of the latest books to stay ahead of the curve. The books we’ve listed are some of the most recent and relevant books for marketers who want to learn more about how to tap into human behavior and cognition to increase sales. Whether you’re looking for a guide on personal branding or how to make your product habit-forming, these marketing books have something valuable to offer. So what are you waiting for? Start reading!