A marketing funnel is a marketing technique that is used to transform leads into customers. The marketing funnel starts with acquiring traffic, then progresses through different marketing techniques such as email marketing and social media. Once the traffic has been collected, they are moved down the marketing funnel until they sign up for your product or service. Creating an effective marketing funnel can be difficult, but following these ten best practices will help you get started!

What is a sales funnel?

A sales funnel is each step required by people to reach a client for an acquisition or service. Any marketing channel can be included in your sales funnel. Your funnel may vary over many channels. Your sales could exist as: Your funnel could easily be spread through different marketing formats. If everything goes smoothly, they close the deal and get to the bottom of the funnel. Similar processes are involved for every type of business to some extent. If you plan to sell more than $1 million a year, your funnel might spread around the globe. You might have a funnel that spreads out over many channels. It may exist in other ways.

Why is a sales funnel important?

If you haven’t built an understanding of your sales, funnel you can’t develop it. Understanding the funnel help, you identify all the holes the funnel will create. You can influence traffic and conversion rate via your funnel. Let’s look at the basics of the funnel below.

How does a marketing funnel work?

A marketing funnel operates from the most comprehensive section at the top (top of the funnel) to the smaller area in the middle. The essential thing to understand when building a marketing funnel is that you need to look at it from the customer’s perspective. Let’s have an example to demonstrate the various phases of a sales funnel that consumers encounter: The bottom of the funnel is populated by severe buyers: It is essential to understand how to build marketing.

Stage 1 – Problem/Need Recognition (TOFU)

You may have gum disease, but if you see something not usual and unusual in your mouth, no one is doing an online search that shows you any gum damage you have. You might have done a little research, but there’s no need to wait until the issue is so severe that it’s almost impossible. Other products or services is required much more education. It can be possible that someone recognizes a physical disorder, but it might persist for an extended period before they start to take action and find a solution. If there’s a heating issue in our apartment in late summer, please notify me.

Stage 2 – Information Search (MOFU)

In 2021 over the past six months, 33% of customers spent more time studying products before choosing a business model. At this point, people are not merely seeking promotional content; they are looking to learn some possible solutions to the problem. The strategies used to gather information often vary depending on the scope of the purchase. For example, recognizing that you are hungry might result in a quick Yelp search for local restaurants. On the other hand, hiring a pool contractor will involve internet research, visiting salespeople, checking out reviews from satisfied customers, etc., and looking at photographs.

Stage 3 – Evaluation of Alternatives (MOFU) 

The period to pass varies according to the type of purchase considered. For example, your prospects will mainly evaluate other accounting business services from different services if you operate accounting services. Customers may request free tests of the products they’re considering and can have online demos with each company’s representatives or view training videos about how each system will perform. If you have restricted resources, you don’t have to start at the top of the funnel. Instead, you could start by targeting only prospects from the bottom of the marketing funnel for maximum conversions from minimal effort. These examples are not promotional, educational resources we created for hiring a Digital Marketing agency.

Stage 4 – Purchase Decision (BOFU)

The potential customer knew about a problem, and he looked at what solution was better for him, and he finally made his own money a decision on his behalf. So how does website SEO improve conversion? You can also provide money-back guarantees and similar offers to make buying our products a no-brainer. The purchase decision is the Natural end of each of the following three phases.

Stage 5 – Post-purchase behavior

Suppose your newly acquired customers are well represented by an integrated learning strategy that includes personalized care and all the resources needed to use your product confidently. In that case, they can be loyal customers and will recommend you to friends. On the other hand, if your clients experience disappointment after their purchase, they’ll request refunds, write negative reviews, and encourage others to purchase from your competitors in their social circles. If you own a great product that solves problems, it usually assumes the consequences on purchase in the post-purchase period. For example, you can create FAQs and make it easier to obtain customer support or even request feedback on the purchasing process.

How marketing to build a marketing funnel

The marketing funnel is based on AIDA. In the beginning, it’s all about getting the attention of your prospects, and then you want to create interest in what you have to offer and finally encourage a purchase from each option. Each stage of the funnel requires different tools and approaches related to patience and creativity because some people will stop at an early stage, and some will take a long time until they make their minds.

The first step is to get the attention of potential customers. You can do it using ads on social media platforms such as Facebook or Google Adwords, then create interest with content that educates about your business services, etc. The last stage involves converting prospects into buyers by offering promotions, for example.

You can use different tools to create your marketing funnels, such as Google Analytics, Facebook Ads, and Sprout Social Media Monitoring Platform, for example. It’s pretty simple. You have to follow the AIDA principle, which stands for Attention, Interest, Desire, and Action. It would help if you started with getting people’s attention through ads on social media platforms and making them interested by creating content and encouraging a purchase from each prospect.

The marketing funnel can be created using different tools such as Facebook Ads, Google Analytics, and Sprout Social Media Monitoring Platform. It’s pretty simple. You just have to follow the AIDA principle that stands for Attention, Interest, Desire, and Action. You should start with getting people’s attention through ads on social media platforms and making them interested by creating content and encouraging a purchase from each prospect.

Best practices for marketing funnel

We have gathered some best practices that you can use for building a marketing funnel using different tools.

  1. Facebook Ads are the most popular way to get people’s attention, so it’s essential not just to promote your product or service but also to create ad campaigns related to content marketing relevant topics to educate about what you have to offer.
  2. The best way to create interest is through content that educates your customers and prospects about what you do as a business, such as blog posts or infographics related to the interests of people interested in buying from you eventually. You can also use social media platforms such as Facebook pages to build an audience and communicate with them by sharing content.
  3. You can also use social media platforms such as Facebook pages to build an audience and communicate with them by sharing content. This is an excellent way for creating interest in your business services because prospective customers will get interested when they see their friends like or comment on the posts you make about what you do. It’s important to remark that you should create a business page and not a personal profile to avoid any problems with Facebook.
  4. The best way to encourage purchases is by offering promotions or discounts. Still, it’s essential; for example, you use tools such as Google Analytics which makes it more accessible to detect buying behavior of people who have visited your website previously because then you will know what they are interested in, and you can offer your promotions accordingly.
  5. Keep in mind that you should be patient and make many efforts to create your marketing funnel because this process can take some time before it starts working correctly. You need first to get people’s attention, interest, and desire who will eventually become future customers and buyers.
  6. You can use Google Analytics, Facebook Ads, and Sprout Social Media Monitoring Platform, for example, to create a marketing funnel.
  7. Attention: Get people’s attention using ads on social media platforms such as Facebook or Google Adwords. Create interest with content that educates about your business services etc.
  8. Interest: The best way to create interest is through content that educates about what you do. You can also use social media platforms to build an audience and communicate with them by sharing content.
  9. Desire: Promote your products or services but don’t forget to create ad campaigns related to content marketing relevant topics to educate people about what you have to offer as a business.
  10. Action: Encourage purchases by offering promotions or discounts. For example, Google Analytics makes it easier to detect buying behavior of people who have visited your website previously because you will know what they are interested in and then offer the promotion accordingly.

Conclusion

It is easy to get lost in the world of marketing and forget that you’re not alone. Marketing can be a long process, but if you follow these ten best practices for creating an effective funnel, we guarantee it will go much more smoothly than expected! Remember to keep your eye on the prize and enjoy what you have made. If this post has been helpful or informative at all, please share/like us so others can find out about our blog posts as well. Happy reading!

Read also:

How to Gain Market Share from Competitors
Utilizing Defense Strategy for Marketing
Digital Marketing Strategy: A Guide for Beginners

Author

Professional consultant and project manager in software houses. He has over 8 years of experience as a project manager for key clients. Currently mainly works on business consulting and communication with strategic clients. Privately a fan of good food, board games, and cycling. He loves to share his experience with new people!

Write A Comment