SMS Marketing is a service that allows your company to contact potential customers via mobile phone text message. Here are the basics of SMS Marketing:

Your business sends an advertisement in the form of a text message to any number in your database. It can be targeted, sent only to people who have purchased from you before, or it could be sent out at random. Recipients either receive one text when they are opted-in, OR they will receive multiple texts every few hours informing them about specials, deals, etc.

If somebody responds to your ad with their cell phone number, they become automatically entered into a contest or given access to exclusive discounts and deals! You can run tournaments where people enter by sending you a specific keyword back in response to a particular text, choosing the best entries. SMS Marketing is a great way to gain new customers and retain old ones.

In response to this specific ad, somebody might send back the word ‘cat’ from their mobile phone, for example. You can then pick that person at random to win a prize!

Here are some of the pros of SMS marketing:

  • Straightforward concept
  • Quick results
  • Great for discounts/coupons/contests
  • People don’t have to go anywhere or remember anything- they read what’s sent to them on their cell phone and decide whether or not they want it.

Is SMS marketing effective?

SMS Marketing is very effective. Statistics show that companies can expect a response rate of up to 60%. Many companies use SMS marketing as their ONLY method of advertising. One reason why it’s more popular today than ever is because of how affordable it is. It doesn’t require printing or distribution since it’s sent directly from your cell phone to the customer’s mobile phone via text message! Some entrepreneurs are getting started with SMS Marketing for FREE by using services like Google Voice.

What is text message marketing?

Text message marketing is a service that allows your business to communicate with potential customers via SMS text message. The process of text message marketing has the following steps: Your business sends an advertisement in the form of a text message to any number in your database, which could target people who have purchased from you before, or it could be sent at random.

The recipients receive one text, OR they will receive multiple texts every few hours informing them about specials, deals, etc. If somebody responds to your ad with their cell phone number, they are automatically entered into a contest or given access to exclusive discounts and deals!

Why Should I Get Started With SMS Marketing?

If you’re not using SMS marketing yet, then you’re missing out on massive opportunities to attract new customers and retain old ones. It costs nearly nothing compared to other forms of traditional advertising, and it’s a highly effective way to get in touch with people. Let us know if you need any help getting started!

Text message marketing is a service that allows your business to communicate with potential customers via SMS text message. The process of text message marketing has the following steps:

Your business sends an advertisement in the form of a text message to any number in your database, which could target people who have purchased from you before, or it could be sent at random. The recipients receive one text, OR they will receive multiple texts every few hours informing them about specials, deals, etc.

If somebody responds to your ad with their cell phone number, they are automatically entered into a contest or given access to exclusive discounts and deals! In addition, you can run tournaments where people enter by sending you a specific keyword back in response to a particular text, and you choose the best entries.

SMS marketing is a great way to gain new customers and retain old ones. In response to this specific ad, somebody might send back the word ‘cat’ from their mobile phone, for example. You can then pick that person at random to win a prize!

Interested in marketing topic? Here are a few articles for you!

What is SMS marketing in email marketing?

With email marketing, a message is sent to a list of subscribers via their respective email addresses. In SMS marketing, on the other hand, a message can be from any person from anywhere in the world as long as they have access to the internet. Email marketing is safer as you are alerted if your message reached its destination, whereas SMS marketing messages are not.

People download software that helps them send bulk text messages to any number of people they choose. This saves time and money, making this service very popular with marketers who have many contacts in their database.

Summary

SMS Marketing is relatively new, but it presents excellent opportunities for businesses to gain more customers via mobile phones! However, it also comes with limitations regarding who can participate and how many people you may contact. SMS requires thorough research into customer demographics before an effective campaign can be developed like all marketing endeavors.

Author

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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