BlogMarketingWhat Is Marketing Orientation?

What Is Marketing Orientation?

Today, marketing orientation is a phrase that stands for a couple of different things. First, marketing orientation is not just having a marketing plan, running an advertisement, or selling something.

The ‘orientation’ part of the term refers to making money from customers–making decisions with both your company and customer’s best interest in mind.

When you are marketing-oriented, you decide what to do with your company based on how they will affect the customer.

When business people talk about the ‘market orientation’ of a company or organization, they often talk about how much that group puts customers first.

The opposite of marketing orientation is product orientation. If you have a product orientation, you value making useful products more than targeting customers with specific needs and wants.

What is product-oriented marketing?

Product-oriented marketing is a specific type of marketing in which the product is the main focus, and all other distracting information is eliminated.

I’ll give you an example of when I used product-oriented marketing to help with my procrastination.

Whenever I’m procrastinating on writing something like this, I always use product-oriented marketing by focusing my attention on the task at hand, which is writing about why it’s essential.

And so far, it’s been effective for me because sometimes I have a lot of distractions going on around me, but when I use this technique, I’m able to focus on what needs to get done.

How helpful is this type of marketing?

Product-oriented marketing can be beneficial when it’s used correctly. It’s great for getting tasks done promptly or when you don’t want to get sidetracked by anything else, which is why I use it so much.

For more marketing-related topics, click the links below!

What is the best market-orientated approach?

The best market-oriented approach is to take into account the customer. Therefore, it is essential that the business person knows the customer and what they want and needs and tries to fulfill that by researching and reacting to their needs as an individual customer would.

A company should also run ads, sell its product, and promote it all together as one process.

How can I use marketing orientation at our company?

Marketing orientation works best when you take into consideration the customer and what they want and need.

This way, you will be able to grow as a business and gain more customers because then your service or product will be better tailored to that one customer’s needs than another businesses’.

As a marketing-oriented business, you can also develop your ads to be appealing to that particular customer. This way, the customer is at the center of your business, and decisions are made with them in mind, not just what makes sense for the company.

For example, using product-oriented marketing, I was able to focus on writing this article. If I were business-oriented, I would have been more focused on getting paid for doing this task rather than completing it.

What are some possible negative consequences of using product-oriented marketing?

One main drawback of production orientation marketing is that it’s ineffective when the task doesn’t give you any sense of urgency. It also can cause problems if others around you might need your help or attention on something they’re working on, but since they’re not giving off any sense of urgency, then you’re probably not going to do what they want you to do.

Why is market orientation important?

If your business or organization has a marketing-oriented mindset, it will put customers first and give them what they want.

This philosophy can help you turn more of your potential customers into actual customers and keep those who already love your stuff coming back for more.

Having an orientation market often puts you in touch with crucial consumer groups who may not have known about what you offer before. These groups include people from different backgrounds and income levels and those living outside of major cities. 

A successful marketing-oriented company does market research on their target audience to find out what products would attract them most.

When building new features or services, they plan around things that will be useful to these consumers. They also try to adjust their brand image so it fits the expectations of these target consumers.

What are some examples?

Apple is one example of a company that has a marketing orientation. Apple has built its brand around high-quality, valuable products that appeal to everyone–this means they have fans all over the world!

Starbucks is another excellent example of a company with a marketing orientation. Starbucks targets specific types of customers (besides anyone who wants coffee!). So when you go into any Starbucks location, you can expect to find people like you and know what kind of items they might want to buy there. 

As long as your business or organization does not place product ahead of customer satisfaction, it can be marketing-oriented.

Differences between marketing orientation and product-oriented marketing

A company with a marketing orientation might focus on making quality products, having everything in order, and ensuring that the customer comes first. This means that their products will be helpful and meet the customers’ needs while still appealing to them.

Today, many companies use marketing orientation while focusing on what is best for their potential customers while not forgetting about themselves.

Product-oriented businesses, on the other hand, value productivity and usefulness over customer satisfaction. As a result, a product-oriented company will often exclude certain groups, such as people living outside of major cities or people with different backgrounds.

Product-oriented companies will usually put more energy into creating products for everyone else rather than meeting the wants and customer needs.

Products are made to be useful for everyone but without any specific target audience in mind.

A successful product-oriented business will research their target audience to see what they are most interested in, then create products that fit these expectations.

Marketing orientation is the philosophy that businesses should focus on making their customers happy instead of having products as their highest priority. This puts the customers ahead of the company in a way that is both useful and satisfying.

Products made with marketing orientation usually fall into two categories: a marketing orientation or no orientation.

Having a marketing orientation means focusing on what your customers want and need instead of what will make your business most successful. This philosophy puts the customers ahead of your own business.

Having no marketing orientation means that you make your products what you think will be most beneficial to everyone, regardless of who they are. This philosophy keeps your company’s interest at heart before anything else.

Why does it matter how I market my product to the customer?

It matters a lot how you market your product to the customer. First, a product-oriented company will consider what their target audience is interested in so they know the kind of products they should be making.

These companies will also try to adjust their brand image to fit with these customers’ expectations. But, on the other hand, a product-oriented company’s main priority may be to make as many products as possible without taking into account who they are targeting or what these people want and need.

What do you need to know?

If your business is marketing-oriented, you will make sure to hold your customers’ interest above all else. This means that you must research what they want and need.

You can also adjust your brand image, so it fits with who the customer is. If your business has no marketing orientation, it doesn’t matter who you are targeting or what these people are interested in.

It’s more important for this type of business to make their product used without thinking about their target audience or how they might react to the product.


Thank you for reading this article! I hope that this has helped expand your knowledge of marketing orientation!

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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