Geofencing marketing is a fun, actionable way to reach your customers with highly targeted digital advertising. Geofencing marketing uses location-based technology in mobile apps and websites to send information directly to mobile users near your business.

Geofencing successfully connects brands with their ideal audience while motivating them to take the desired action. Geofencing marketing assists retailers by sending personalized notifications, ads, or special offers that encourage people passing by their store location to visit for enhanced sales opportunities.

Geofences can also provide you with valuable data on how many people visited your store but didn’t make a purchase! Geofencing marketing has become very popular due to its unique ability to engage consumers based on where they are currently located, combined with the use of geofence-created digital borders.

Geofencing marketing can be a valuable tool for different types of retailers and other businesses to utilize. For example, geofencing can be placed at the entrance to your business location (storefront), or if you’re a restaurant, geofencing can be set up near popular lunchtime spots.

Geofences could also be around ‘Must-visit’ places in certain cities like stadiums, tourist attractions, airports, and hotels. Geofencing marketing is easy to attract new customers with high-value offers when they are near your business.

Why is Geofencing marketing effective?

Geofencing marketing is effective because it combines consumers’ current residence with their desire for a specific product.

For example, if a woman from Boston who has been searching online for organic beauty products recently enters the geofenced area near her home, she will receive targeted ads on her phone from nearby geofences; Geofences that are geofenced in the area where organic beauty products are sold.

This is geofencing marketing at its best! Geofence marketing combines the effectiveness of Geoconquesting with hyperlocal mobile ads targeted to consumers who are already planning on spending money near your business location, which makes geofencing highly valuable for businesses.

Geofences market towards Boston women near health stores, department stores, and malls will save her time by notifying her when she is near healthy, organic beauty product retailers in the area.

Geo-location technology results in an easy way for marketers to send relevant information directly to their target audience when they are near a specific geofenced location. Geofencing marketing gives geo-conquesting a modern-day update by utilizing mobile devices, websites, and online maps. Geofences are digital borders created around specific geofenced locations to send hyperlocal marketing offers when consumers enter geofenced areas.

What does geofencing mean in marketing?

Geofencing marketing is a targeted way of advertising to consumers already close to your business location.

Geofencing uses mobile technology and digital maps with geofences to create regions where consumers can receive relevant information when they enter a specific geofenced region. When consumers enter a geofenced area, they will receive suitable offers or advertisements that encourage them to visit your store location for enhanced sales opportunities.

One study found that 90% of people responded positively to receiving ads based on their current geographical location. In contrast, 81% of people who received ads based on their location in line with what they were searching for would be more likely to visit that business. Thus, geofencing marketing allows companies to market to consumers when they are near their store, which enhances sales opportunities and results in higher traffic!

Geofence marketing has become very popular due to its unique ability to engage consumers based on where they currently are, combined with the use of geofence-created virtual borders.

Geofences can also provide you with valuable data on how many people visited your store but didn’t make a purchase! Geofencing marketing has become very popular due to its unique ability to engage consumers based on where they are currently located, combined with the use of geofence-created virtual borders.

Here you can learn other types of marketing!

According to recent research from Radius Networks, marketers have seen more excellent click-through rates from hyperlocal ads than traditional antionwide mobile ads, making geofencing marketing an effective tool for businesses.

What is the purpose of geofencing?

The purpose of geofencing marketing is to deliver relevant information to consumers who are highly interested in the product or service being offered. Geofence marketing has been widely used as a form of digital advertising to reflect consumer interest and search preferences.

Geofences can be set up around any store location, including restaurants, malls, auto dealerships, banks, pharmacies, retail outlets, and much more!

How do I know what area I should geofence?

Before you decide on an area for your business’ geofenced region, you must first collect some data on where your target audience currently lives to determine if they will likely respond favorably towards receiving hyperlocal mobile ads. A study showed that if a business uses its current customer base to determine a practical geofenced location, the campaign will have a much higher chance of success because its marketing efforts are being tailored directly to people interested in that particular product or service.

Consumer’s locations vary throughout the day and week based on where they live, so it’s essential for marketers to closely monitor location data from consumers. By using geofencing around specific areas you want your ads to be delivered, you can get real-time data on how many people entered your region and allow you to send them ads. With this information, marketers can see exactly how many people visited but didn’t make a purchase. This means that you’re getting actionable insights into consumer behavior which allows you to maximize your ROI.

Geofencing is a potent marketing tool that allows marketers to simultaneously target consumers in their physical and online locations!

What is the best geofencing marketing strategy?

Geofencing marketing can be used in various ways, but marketers need to use it strategically. Geofencing campaigns should revolve around the company’s larger marketing goals andstrategy – not just using geofencing for the sake of using it.

One goal of effective geo-location-based ads is to increase sales conversions. Making this goal more achievable is possible with hyper-local ads closer to where consumers are already at! To get these highly targeted ad results make sure you know your consumer base, which means knowing what they like, how often they shop, what products they dislike or are allergic to, their age range, gender, household income level, etc.

Summary

Geofencing marketing has changed the way marketers approach their audiences and deliver content to them. Geofence marketing effectively allows marketers to target consumers in their physical location and online location simultaneously. To maximize your ROI, you should create a strategy for your geofenced region, such as increasing conversions or click-through rates.

Author

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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