What Is Corporate Communication: The Basics

Corporate communication can be a complex topic to navigate, but it’s essential for every business. Corporate communication is essentially the way a company communicates with its stakeholders and customers. Corporate communication encompasses everything from internal memos to external advertising campaigns. Whether you need help understanding the basics or want more in-depth information about corporate communications, this blog post will provide you with what you need!

What Is Corporate Communication?

The Corporate Communication department at your organization is responsible for planning, executing, and evaluating all communications from or go out of the company. This includes advertising campaigns, press releases, media inquiries, and much more! Corporate communication aims to help build a positive public image for your business to increase sales and drive revenue growth.

Corporate communication is an indispensable part of any company, and it’s something that businesses should never ignore. However, corporate communication involves a lot more than just sending out press releases – the Corporate Communication department must be able to work with departments across your organization to develop effective messaging for all stakeholders.

These audiences of corporate communication include:

Customers
Potential customers
Employees – internal and external
Stakeholders
The media and the whole public
Third-party regulators

The Benefits Of Corporate Communication

Every business benefits from Corporate Communication. By practicing good corporate communication, you’ll be able to increase your brand awareness and improve customer loyalty – two things that will contribute directly to increased sales!

Corporate communication is a way for businesses to communicate with their stakeholders to build relationships and trust. In addition, corporate communications help companies establish guidelines about how they want the public or the media to perceive their business. Corporate communication also helps companies build a positive public image to increase customer loyalty and drive sales.

What Is Internal Corporate Communication?

Only about 46% of employees surveyed are ‘engaged’ in the companies. Having an internal corporate communications strategy is highly important to align employees with everything they believe your product represents. It aims to cultivate a collective culture among your employees to help your organization understand where they are heading. If staff feel that they are being kept notified and that there are communications channels that work both ways, it creates an environment where the team handles their voice is heard, and their opinions carry something worthwhile. No one loves to be left behind. This breeds a disengagement that has significant detriments to their motivations and productivity levels.

What Is External Corporate Communication?

External corporate communications represent how one chooses to communicate with external organizations – outside his company. Without a comprehensive plan, your corporate COM could rapidly become disorganized. How you talk to your customers may differ significantly from how you communicate to your suppliers or investors. Still, they should retain a few distinctive similarities in branding because both are founded on your organization’s objectives. Your external corporate communication should support how you: communicate with clients, investors, government bodies, the press, and the wider public. How you communicate with your suppliers, investors, and governments: How you contact your customers and others.

How To Build A Corporate Communications Strategy

Corporate communication isn’t something you can jump into – it takes time, practice, and lots of planning! The Corporate Communication department should be involved with every department across your organization to help create effective messaging. Corporate Communication departments should be communicating all the time with employees and other stakeholders, not just when there’s an important announcement or event taking place!

Corporate communication is a long-term strategy for getting your company noticed by customers, potential customers, and the media. The most successful companies know how to utilize Corporate Communication to help improve their public image and grow sales.

There are many different types of corporate communication, including advertising campaigns, press releases, media inquiries, and much more! Corporate communication is a way for businesses to communicate with their stakeholders, such as employees and customers. Corporate communications also help companies establish guidelines about the messaging they want customers and the media to perceive.

Functions of a Corpora Communications Department

There are five primary functions of a corporate communications department:

Media Relations

This is a reference to how a business or organization communicates with the public generally, including the media, by Communicating at press conferences, product launches, and interviews. Organizing materials for such events (banners, pamphlets, etc.) Writing and sending press releases to the media to obtain coverage Keeping track of news stories that may be of interest to the organization Providing information on current and future activities of a business.

Internal Communications

Internal communications are typically the responsibility of the communications team, which includes communicating the organization’s message to external audiences and playing a role in internal communication, including drafting emails and memos announcing company news and initiatives—in addition, participating in the organization’s training sessions.

External Communications

External communications are typically the responsibility of the communications team, which includes communicating the organization’s message to external audiences and playing a role in internal communication. External Communications may consist of:

You are conducting outreach and organizing events for stakeholders (employees, customers) and creating materials that will help you communicate your company’s vision Requests from journalists, PR agencies, or other organizations for information and interviews.

Investor Relations

Investor Relations is the process of communicating with your investors. These are typically people that have invested in your company, either through stocks or venture capital funding. Investor relations may include:

Preparing reports for shareholders Preparing communications regarding stock prices and financial data Communicating any significant changes to business plans Hosting quarterly conference calls/webcasts with investors

Marketing

Although most businesses still distinguish between their marketing and communication departments, the lines between the two have been steadily blurring in recent years. Communication strategy at a company often influences marketing strategy and vice versa, which has led to improved cooperation and collaboration between the two functions. As a result, members of the communication department may now help generate a company’s marketing and advertising copy, develop its positioning statements, write press releases or even help plan an event.

Each function is responsible for communicating with different groups on behalf of the company. They also oversee advertising campaigns to help improve brand awareness among customers and potential consumers. Without an effective marketing plan, it becomes difficult for companies to grow and attract new customers.

Skills for Corporate Communications

Writing Skills

You’ll spend the majority of your time as a member of the communications team writing text in various styles, including emails, memorandums, blog entries, articles, website text, social media posts, and printed materials. To be successful in this job, you’ll need to improve your writing abilities to reach numerous audiences with clarity.

Presentation Skills

Presentation skills have come to play a more significant role in recent years. According to a survey of corporate recruiters, it is one of the top five talents sought after when filling job openings. In addition, communication specialists are frequently expected to communicate with the general public, journalists, other workers, and internal stakeholders. Therefore, it is essential to deliver a message and present it in an attractive, engaging way in many jobs.

Marketing Skills

The marketing department communicates the company’s brand and identity through advertising campaigns – which often include promotional materials such as videos, printed brochures, or other media. Members of the communication team may also work with them on specific projects that require collaboration between departments.

Collaboration Skills

In most companies, the work done by various departments is interconnected and closely related. For example, to achieve its goals successfully, a business must communicate effectively with its employees and external audiences such as customers, suppliers, and investors. As a result, members of the communication department often collaborate extensively with other departments, including the marketing department.

Listening Skills

To be successful in this career, you should also possess strong listening skills. The work of communication specialists is primarily focused on understanding other people’s concerns and responding to them accordingly — often through written or verbal communication. Therefore, you’ll need to carefully listen to what your colleagues have to say before using the information they provide in a way that best meets their needs.

In addition, you’ll need excellent interpersonal skills as well as emotional intelligence. In many cases, communication specialists need to understand what others are thinking and feeling – since this can help them deliver appropriate messages at the right time and place.

Data Interpretation

Organizations today gather more data than ever before, which is essential in informing crucial strategic choices. Employees of all backgrounds discover that they must interact with data in new ways as more data has been generated. Modern communicators must be able to sift through and interpret information from various sources, communicate with it, and use it to tell compelling tales about their organizations.

Emotional Intelligence

Many companies are working hard to develop emotional intelligence among employees, which is reflected in the hiring process for communications jobs. The ability to understand emotions (your own and those of others) can help you make better decisions, elicit greater loyalty from stakeholders and improve your relationships with customers or internal workers.

Conclusion

There are many reasons why businesses should have a corporate communication strategy, but the main one is to tell your story. When you’re in charge of communicating with customers and potential clients, they must know who you are, what you do, how good at doing it you are, and why people should choose to work or buy from you. You want them coming back for more! This post has discussed some basics about corporate communications, so if this interests you, then read our blog posts. We cover trends in marketing technology and provide practical tips on digital marketing best practices that will help any business grow its customer base by leaps and bounds. Happy reading!