People who are looking into marketing associate positions should know that they are not typically entry-level positions.

Candidates must have bachelor’s degrees at minimum, but even then may need some time to gain experience before applying for these jobs. That said, entry-level workers can make themselves viable candidates by completing relevant internships or gaining experience with other companies while still in school.

A marketing associate may do several things. For example, they may research and analyze the market to discover new ways to attract customers.

A marketing associate may also need to look for new companies as potential clients. He or she will draft proposals that detail the benefits of working with his or her company as well as draft contracts that lay out exactly what will be provided by each side in the deal. Marketing associates also oversee projects from start to finish.

For those interested in applying for a marketing associate position, here are some skills and experiences that might be beneficial: bachelor’s degree related to business, experience attending networking events and conducting cold calls and emails, familiarity with social media platforms such as Twitter and Facebook, interest in learning about new software, experience with basic accounting programs.

After laying out the main points of what a marketing associate does, this article presents the advanced skills one might need if they want to get promoted to higher positions in their company.

What is the role of a marketing associate?

A marketing associate is responsible for performing a wide range of functions within the marketing department. They usually handle smaller projects related to the day-to-day operation and special projects assigned by their supervisor. In some cases, they might also assist others in other departments on ad hoc tasks that come up.

The primary roles of a marketing associate include

Working hours

Even though marketing associates typically work in an office environment during regular business hours (usually 9 am to 5 pm), they can expect to stay late when preparing presentations or attending special events with their company’s executives. They might also need to work overtime when deadlines are looming, or critical projects must be completed quickly.

Employment requirements

As a general rule, higher-level jobs require a bachelor’s degree in marketing or a related discipline. However, some well-known companies hire marketers who have only associate degrees. The most crucial factor for hiring a marketing associate is having experience working in the industry. This can come from previous internships with other firms or relevant classes taken at college/university.

Working independently

Flexibility and creativity are highly valued traits for this job, which means that a prospective candidate should also demonstrate these attributes during an interview.

Although it is possible to apply for marketing associate positions directly after high school, many people take at least one or two years of college courses before applying. This allows them to showcase their qualifications better when they submit the required application materials.

Excellent written and oral communication skills

They must understand any data presented in reports, work with numbers and transparently relay this information that clients can easily understand. Strong time management skills are essential because most projects don’t have set deadlines, so it’s up to the marketing associate to determine how long tasks should take and if enough time has been budgeted for completing them.

Flexibility is required because projects often change course as new information surfaces or deadlines are shifted.

Attention to detail is significant, as marketing associates are often responsible for summarizing long reports or presentations. However, it’s also necessary to be creative when thinking up creative ways to present the company’s services to set them apart from its competitors.

Researching potential clients

Marketing associates must keep abreast of recent changes taking place within their industry. They must stay informed about who their competition is and what they’re offering to attract new business. Marketing analysts will use this information to create competitive analyses that will help them determine which products/services stand out most among rival offerings. This allows them to pinpoint what makes their firm unique so it out against its competitors.

Using various marketing and analytical tools

Marketing analysts also use a variety of software to track and forecast business data and trends. For example, they might use business and management support systems, offer tracking, marketing automation platforms, analytics tools, dashboards, social media monitoring tools, third-party research reports/databases/white papers, media distribution networks, email marketing applications, or other specialized software as needed.

Many companies prefer to hire candidates with experience using such technology. This means that even if an applicant doesn’t have much work experience under their belt, they can still get hired if they show the ability to learn new computer programs quickly.

Creating client presentations and proposals

Much like any other type of project marketing manager or analyst, marketing associates make recommendations about positioning the company’s brand. However, it requires understanding what their target audiences want and need to generate interest in their offerings.

This means that marketing associates create various presentations showing their company’s strengths while emphasizing anything that gives them an advantage over competitors, such as prices or availability of specific products/services. They must also write practical proposals for new clients who are still unsure how they will benefit from working with their organization.

How much do marketing associates make?

Those who work in the business and administrative occupations earned a median annual salary of $59,680 as of May 2015. This means that half of all marketing associates made more than this amount, and half made less.

The highest earners were those with experience managing entire departments or teams within their organization or those who held senior-level positions such as director or vice president. They might use business and management support systems, offer tracking, marketing automation platforms, analytics tools, dashboards, social media monitoring tools, third-party research reports/databases/white papers, media distribution networks, email marketing applications, or other specialized software as needed.

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Many companies prefer to hire candidates with experience using such technology. This means that even if an applicant doesn’t have much work experience under their belt, they can still get hired if they show the ability to learn new computer programs quickly.

How to do market research in marketing associates?

Marketing analysts must stay well informed about their competition and what they’re offering to attract new business. Marketing associates create presentations that show off their company’s strengths while also emphasizing anything that gives them an advantage over competitors, such as prices or availability of specific products/services.

Who is the audience?

Companies hiring marketing associates usually offer a competitive salary and benefits package. Because this job requires both office-based and outdoor work, companies typically only hire applicants willing to commute at least part of the time. Applicants who have prior experience managing entire departments or teams within their organization or held senior-level positions such as director or vice president are highly preferred.

Summary

Marketing associates help companies design promotional marketing campaigns, manage client requests, track sales data, present recommendations to senior management, use business analysis tools, write practical proposals for new clients who are still unsure how they will benefit by working with their organization.

In addition, they make recommendations about how to position the company’s brand and must stay well informed about who their competition is. Applicants who have prior experience managing entire departments or teams within their organization or held senior-level positions such as director or vice president are highly preferred.

Author

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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