There have been many common SEO mistakes in the past that could be easily avoided. However, some of them are still being made by newbie bloggers.
According to experts from Search Engine Optimization, there are some easy-to-avoid common SEO mistakes you should not make if you don’t want your blog to suffer:
1. You Can’t Just Set It and Forget It.
If you want to succeed with SEO, then you should continuously optimize your blog for search engines. You can do this by regularly updating your posts based on new information from online news, blogs, forum discussions, and other sources that have high RSS feed readership popularity.
It would be best if you also were consistent when making internal links to other sites (backlinks) since this is the only way to let web spiders crawl your site to be indexed.
Here you can learn why does SEO really matter!
2. Stop Thinking That an SEO Service Can Do Everything For You!
It doesn’t matter how good a company can be at SEO – they cannot make a blog rise in ranks if there aren’t enough backlinks coming to said blog. It means that you will have to invest time and effort in creating new posts that can impress readers and earn backlinks from them.
3. Avoid Content Spinning.
Content spinning is a technique in which different variations of the same article are created for search engines to find your site more easily. For example, you can use synonyms or phrases while writing a post so that it would appear higher on SERPS using other keyword terms related to what you’re talking about in the post itself.
However, this might be misinterpreted as spam by search engine crawlers. So remember quality over quantity when optimizing your blog’s content.
4. Keep Track of What Works and What Doesn’t Work.
There’s no way to know which of your blog posts are bringing you the most traffic if you do not keep track of it. You can check this by using Google Analytics, a free tool that allows you to find out exactly where your visitors are coming from and how they navigate through your site.
5. Don’t Copy Content and Try to Get Away With It!
Doing so might get you banned from search engines for plagiarism if someone finds out about it. What’s worse is that you will have to settle an infringement lawsuit which can be time-consuming and stressful in the long run – definitely not worth it!
6. Update Your Site Map on Time.
Search engine spiders crawl HTML pages first before moving onto images, Flash files, or other content areas in your website.
So if there’s a page that’s no longer active, search engine spiders will have no choice but to not include it in your sitemap, which means missing out on traffic from SERPs that are using said page for its ranking factors (backlinks).
7. Keep Track of Your Competitors.
It pays to make regular checks on who the top ten websites in your niche are. You can quickly check this by just searching for their names or keywords they rank with and note how many backlinks they already have so you can work towards getting more eventually.
8. Don’t Just Expect Links from Guest Posting Alone!
If you want to show results after doing guest posting on other blogs, you need to do it in a way that will help build backlinks to your blog too.
So make sure that you expand on the given topic of the post and include related keywords on your page. Don’t just write about another matter altogether, which can be misinterpreted as having bad intentions.
9. Don’t Forget About Local Search.
Even though it’s not quite as important as global search, local search should still always be part of your SEO strategy since many people prefer buying things from nearby stores – whether they’re getting them sent straight to their address or picking them up personally.
So make sure that your business information is included in all relevant local directories, including Bing Places.
10. Don’t Be Afraid To Make Comments on Other Blogs.
That is one of the easiest ways to get backlinks – and traffic too! All you need to do is leave comments on other blogs using relevant keywords and include your website URL simultaneously so that spiders will notice it sooner rather than later.
11. Start Monitoring Search Engines For New Updates.
It’s always important to know what changes are being made by search engines since this could potentially change how your blog ranks in SERPs.
In addition, maybe your site was affected by a new update because of certain content on your page, so be sure to look up SEO forums online for help with related queries.
12. Start Searching For New Traffic Sources.
Don’t just stick with one! You can try getting traffic from other channels like social media sites – especially if you’re doing the work and not paying for any advertisements or anything like that. Just write better Facebook posts than everyone else since liking/sharing is a vote.
13. Plan Out Your Content Schedule.
Scheduling out your content before going into it will help you avoid writer’s block, which can be harmful once it happens since it means being unable to come up with new ideas – and this is something that you don’t want to be dealing constantly.
14. Create Quality Content That’s Easy To Read.
You’d be surprised at how important this tip is! Most people nowadays are just looking for pages of easy-to-read pages, even if it doesn’t rank in SERPs. They can still click on your site and go straight to your blog because the layout/design looks good enough for them.
So put down the complex lingoes and go simple instead since most readers these days are just interested in actually understanding what a website’s trying to tell them rather than having to deal with unnecessary technical terms, which can get frustratingly tricky after a while.
15. Don’t Forget To Add Your Site As A Link.
Yep, it’s as easy as that! Search engines love inbound links, so if you’re not adding yourself to your own blog and others often enough, you might start getting affected by a penalty for any spammy patterns that search engines think are present. So make sure that you have an occasional look at all the sites you maintain and add relevant backlinks according to what content each page offers.
16. Start Including More Images On Your Content.
Not only should this help with the readability factor mentioned above, but images could also potentially get picked up by Google Image Search, which is another way of getting more free traffic without having to do anything yourself whatsoever since other people are linking to your content or images!
17. Whoah, Start Writing Longer Posts Already.
If you’re still cutting down on the length of your posts out of fear that people won’t read them if they get too long, you need to change that mindset since longer posts tend to rank better as well because they look more credible and Google’s ability to pick up on deeper meaning over shorter articles which can be a lot easier to write but lack substance in the process.
18. Don’t Forget To Add a Schema Markup!
Schema markup codes that you add to your pages so that search engines can quickly identify what kind of website it is – e.g., cooking recipes. So make sure you’re keeping this in mind to help get more relevant traffic sources flowing into your site.
19. Start Getting More Social With Your Content.
Social media is a lot easier to work with when it comes to SEO, so make sure you’re adding plenty of social media icons for different networks on each page – not just your homepage! Then, if people are interested, they’ll click straight over from whichever network they’re on since there’s nothing better than being able to keep updated about something you like without having to have an account on that blog or website.
20. Make Sure To Avoid Duplicate Content.
This kind of goes hand-in-hand with the previous tip but notice how we added “try” at the end? This is because search engines love fresh content, so you should be updating your website every single day with something new and original that they’ll want to index as quickly as possible – duplicate content is basically like suicide when it comes to SEO because Google may end up just ignoring the entire site altogether even if there’s a whole bunch of fantastic stuff on it.
If you are interested in SEO-related topics, check out our other articles!
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These are the most popular and biggest SEO mistakes. I hope that thanks to this article, at least some site owners will stop making them. At the same time, keep in mind that we have provided only the most critical information about each mistake in this list.
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