Podcasts have emerged from the radio as a way to get your favorite programs on demand. Like the radio, people like to listen to podcasts on their way to work or while doing chores to have something playing in the background.
But with the massive explosion of youtube in the last years, people started to make various types of content. Sometimes the videos didn’t even need visuals because people listened to the story.
Because youtube is so huge right now, you can find anything there, including video podcasts. Some people like the visual elements of a show where they can see a host and their guests.
If you’re wondering whether it’s worth it to buy video equipment and start a video podcast, we’re here to make the decision.
In this article, you’ll learn the pros and cons of video podcasts and whether you are the right person to start recording one.
What is a video podcast?
A video podcast, in simple terms, is a podcast with a video component. The video element might be as basic or complex as you like, but it’s usually just a single still photograph or a film recording of the podcast host and guests. It can come in form of tutorials if you record an online course, for example.
The difference between video podcasts and YouTube videos
Technically, you can’t have a podcast on YouTube that isn’t a YouTube video.
Of course, you can find many videos of recording podcasts on YouTube.
These are video recordings of podcast episodes, but they aren’t the actual podcast episodes.
Podcasts are primarily done in audio and are uploaded to podcast directories such as Apple Podcasts, Spotify, Google Podcasts, or Overcast.
There are also a tiny number of genuine video podcasts. The most popular location to discover them is Apple, but other directories also support them.
Ted Talks Daily, for example, is a video companion to the audio-only show.
Meanwhile, in 2020, Spotify announced that they would begin to offer video podcasts on their platform. The feature was initially launched with a handful of specific series available in audio and video formats.
Even though Apple and Spotify have a close relationship in terms of podcasts, there has been no official word on what Spotify plans to do with its video content and how amateurs can join in.
Why should you make a video podcast?
If you’re considering starting a video podcast, here are several advantages of adding visual content to your show:
People love looking at faces
People like to look at esthetically pleasing things. However, the human brain reacts differently to visuals, especially faces. Infants begin to focus on faces as soon as 24 hours after birth.
Because of the value of the information we get from faces, that impact grows stronger with age. According to certain psychologists, facial features give us greater information than spoken language.
You may produce more value for your audience and help them form stronger connections with your content by including faces via video.
Improve your podcast’s discoverability and SEO
Most people don’t know it, but YouTube is the second-largest search engine after Google.
For video podcast discovery, YouTube is pretty fantastic. YouTube has its SEO algorithm that serves as a search engine for videos and other forms of video media.
Video podcasts are also ideal for big-picture topics. This can assist you in increasing awareness of your podcast, establishing credibility in the field, and gaining rapport with your audience.
If you already make a podcast, the information you included in your show can have various forms.
With video podcasting, you can record an episode once and repurpose that recording to be distributed via different marketing channels.
To boost your visibility through SEO, you can set up a website where you would post show notes. And a video can be another way to use your content.
Generally, posting multiple times a week to your Facebook, Instagram, and Twitter accounts will suit each respective algorithm.
All those platforms can support and increase your reach and the number of people you impact with your podcast!
The video opens you to a wider audience
Many individuals prefer to get their news through video rather than audio. That’s probably why YouTube is the second most popular social media network.
You may reach a huge audience of potential fans by incorporating a video component into your podcast.
Video Podcast Ensure Quicker Growth
Among the top ten strategies for stimulating sales, branded social videos have a 46 percent success rate in converting customers. The convenience of video-sharing supports this research.
Facebook, Instagram, and other social media have seen an increase in video consumption more than any other type of content. So naturally, video podcasts get more shares and likes.
Video performs better on social media
Social media platforms are better optimized for video, but not so much audio. All the videos on social media are set to autoplay but without sound. The audio is muted by default.
When people can see your podcast in their feed, it’s more entertaining for them. Likewise, adding video to your podcast makes it more engaging for social media users.
Although you can post audio clips to social media, they don’t catch as much attention as videos.
You’re already doing most of the work
The time and labor you’ve put already into creating an audio podcast wouldn’t change in the case of a video podcast.
Creating a podcast is not much easier than producing a video podcast. However, you can add a video component to your show with just a few more steps and minor expenditures.
Types of video podcasts
Static image recording
The easiest way to make a video podcast is to add an image as a background.
You can upload your audio podcast to YouTube if you want to test the waters and see how your target audience responds to your show.
One of the most popular forms of video podcasts is recording yourself talking in a studio.
It is worth noting that this video form works best with interviews or if you add a lot of other visual material.
Remote interviews gained a lot of attention during the pandemic.
It’s a live recording of an interview that would air live, or you would upload it after.
It’s easy to produce, you just need a screen recording software, and you’re good to go!
Animation and B-roll
Podcasts that are driven by narration and storytelling benefit greatly from animation. Using animations, sketches, visuals, or even B-roll, you may bring a narrative to life.
Animation or B-roll may be used alone to record podcasts, whereas others will mix the two with real video recordings of the podcast.
You may need to hire an animator or designer to assist you with visuals, but it’s a lot easier if you’re employing B-roll.
How to make a video podcast?
Now that you know all the basics of video podcasting, we’ll tell you exactly how to make your first episode.
Video Podcast Equipment
However, there is little difference when it comes to the videos themselves. Here’s what you’ll need to make them excellent.
So, here is a video podcast equipment checklist:
A High Definition Camera
With the high-quality video that iPhones and Android devices now offer, having several cameras set up at once should be simple.
Many podcasts use a multi-camera technique for their video podcasts. It’s unnecessary to use more cameras; however, it gives your videos a more fluid appearance.
You’ll need to be hands-free when creating your podcast, especially if you’re recording all of it yourself. To get good video podcast results, most videographers suggest using a tripod.
Be sure to “spike” your tripod position, which means putting tape on the floor. This way, you can replicate the positioning for future episodes. This will improve the continuity of your videos.
In video podcasting, the lighting is key. It is essential to eliminate shadows from your face and make you or your visitors seem their best. You may achieve this with home lighting.
At least two lights are required, but three are ideal. A single light for faces is preferable, with a second light for the background to add depth and a third source to fill the frame.
The third light may accentuate hair or provide a ‘hot or cold’ sidelight for the face. Your viewers will continue to return time and again if you can produce attractive lighting.
Suppose you’ve made an audio podcast before. You probably have a decent microphone. To capture the clearest and cleanest sound, you’ll need excellent audio quality for podcasting.
It’s also important to remember that using an external microphone is essential for any video podcaster. External microphones don’t make video podcasting more difficult and are well worth the time investment.
The Rode Wireless Go is a popular microphone among video podcasters. This allows you to move freely in front of the camera and provides excellent audio quality.
Record video podcast
Regardless of the style, you begin recording the video. There is a lot of room for creative adjustment, even within one format.
If you’re using the interview mode, you don’t have to have your guest in person with you. Instead, if they’re remotely accessible, record their screen using your camera.
If you just want to use a static image in your video, the first thing you should do is make it. First, make a basic card with your logo, name, and podcast website address.
If you interview a video call, all you have to do is start recording on your conferencing software during the session.
If you want to shoot video inside the studio, you’ll need to connect your cameras to capture footage.
When recording, keep these things in mind to ensure that everything runs smoothly. Make sure the space is clean and well-lit. Wearing tidy clothing and being camera-ready are also recommended.
Make sure your face is visible in the camera while recording the episode so that viewers may see your emotions. Keep your body straight and professional.
The greatest difficulty in recording video is that you don’t have the time to eliminate mistakes. You can remove a blunder from a regular podcast, and no one will notice.
However, to record a video podcast effectively, you can’t cut mistakes out without creating an apparent cut in the video. So avoid saying or doing anything that would have to be removed.
Check out How Long Should A Podcast Be!
Edit the video podcast
When it comes to recording sound, cameras can do it, but it’s better to use your normal podcast equipment for separate recordings. This ensures that you receive a clear and sharp sound without any background noise.
After making any necessary changes to the audio file, combine the audio and video components in your video editing software to produce a video podcast. If the sound doesn’t match what’s on-screen, your video will appear amateur.
If the video appears lifeless or washed out, change the color grading in your video editing software. This will result in a more pleasant aesthetic.
If you have any b-roll or graphics, add them in. If you’re feeling particularly inventive, consider using cutting, zooming, and transition effects to boost the overall production quality.
Here is some video editing software we recommend:
- Movie Maker Online
- Hitfilm Express
- Adobe Premiere
- Final Cut Pro
Video podcast distribution
Now that your episode is ready, you need to upload it. Below, we present two crucial steps to video podcast distribution:
Creating a thumbnail image
To post your video, you’ll need to create a unique thumbnail. A thumbnail is an image that appears on video platforms to entice viewers to click.
You may choose what people see first by generating your thumbnail instead of allowing the video platform to pick a random moment from the video file. As a result, custom thumbnails are used in 90% of the top-performing videos.
A great strategy to create an interesting thumbnail is to use a screenshot from the video that effectively represents it. Then, include your logo and compelling text in a prominent, legible font.
Have a thumbnail image ready, which will be the picture that appears on the screen before your video podcast is played when you’re uploading. It should be a one-image representation of your entire podcast, a symbol.
If you don’t add a thumbnail, some sites will leave it blank, reducing the appeal, and others will insert any frame of your video podcast at random.
Uploading your Video Podcast
Now that you have your video podcast episode ready with all the spice and finish, it is time to put it there.
You must first ensure that you have a completed product, which you must do at least two times.
Make sure there are no mistakes in the video podcast since the internet has a harsh eye. So always proof-watch your video podcast before uploading them.
There are two methods to go about it. First, you can upload a video podcast to your YouTube channel or Twitch, or Daily Motion platforms.
You can also host them and embed them on your website. For example, your video podcast host gets you a shareable link when you upload it.
Check out How To Write a Podcast Description!
Now that you know all the ins and outs of video podcasting, you can start creating your content.
Keep in mind the things we’ve talked about – from ensuring your audio is high quality to making a great thumbnail image.
By following these simple tips, you’ll be on your way to recording and publishing successful video podcasts like a pro!