How does the subconscious mind impact our decisions?

Researchers found that decisions are taken in the subconscious mind long before reaching the conscious mind where you are aware of them.

This is the explanation of why people say something and then do something different than the information presented.

At this time, one may believe they do something consciously, but their subconsciousness is acting.

What is subconscious marketing?

Subconscious marketing can be described as using subliminal messages to enhance the effectiveness of a product or service. Subliminal messages are hidden in images, sounds, smells, tastes, and even text that only the subconscious mind can receive and process into action.

The example we will use today is the topic of diet. If you stand in line at the supermarket with a pack of chips, the contrary behavior of the subconscious mind has been activated.

These are often called automatic responses, and they help us during the decision-making process.

confused woman

How do I optimize conversions with subconscious marketing?

ECommerce is about understanding your customers with subconscious triggers for better marketing. How our subconscious is used to drive behavior can help us determine why clients tick and if.

If you have this knowledge, you can ensure that your campaign will not be in vain and result in conversions throughout the selling funnel.

Subconscious marketing strategies 

Apply marketing triggers

It’s simple to use subconscious triggers in your content marketing approach when developing an e-commerce website. In contrast to producing lengthy portions of the material, short, direct statements will be just as successful.

On the other hand, the text should be in the form of a call to action while shopping online. Visual elements take center stage when looking for items online, and text; however, it must be in the shape of a call to action.

You may add triggers to your e-commerce shop in a variety of ways. Offers with phrases like “limited time only,” “free delivery,” and “free return” are all good for generating sales. Use countdowns or promotional codes with your call to action to encourage the consumer to act right away.

Persuasive pricing

When the price is presented to customers, their brains begin to turn. Customers often consider the quality of a product before they see its price. They’re trying to figure out if it’s a good bargain and comparing it with other items to determine if it’s a good bargain.

An example of effective subconscious marketing when it comes to pricing is Expedia. The offers will begin to show slowly after you submit your information and select the search tool. Still, only the most expensive ones will be shown initially.

This is because people who want to go all out on their living space tend to believe that the most expensive items are the only ones accessible to them.

As the page loads further, you’ll see the price drop as more items are displayed. You’ll be certain that you’ve discovered a bargain by the end of the process.

This technique is connected to the anchoring effect we talked about in our article.

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Trigger emotions

You’ll need to modify your marketing approach when targeting the subconscious mind. Your marketing strategy should produce feelings to be more compelling and truly appeal to the subconscious mind.

The impact it has on emotions is another incentive to use unconscious decision-making to influence marketing efforts.

According to neuroscience studies, when your subconscious recognizes a method to achieve a goal, it generates a positive emotion. As a result, reaching the goal becomes an inclination.

When it senses an impediment to goal attainment, it generates negative emotions, deciding to avoid the behavior.

If your company’s message successfully engages people’s subconscious emotions, you can nudge their actions will be in the desired direction.

However, bear in mind that there is no such thing as a “one-size-fits-all” solution to this problem. Everyone is different, and we are all drawn to various psychological theories.

It may be difficult to determine which psychological technique will be the most effective in some situations. However, in many cases, only a thorough study of your target audience and a trial of diverse mental techniques may lead to a successful outcome.

Check out our post to know more about which psychology marketing principles to apply to your marketing strategy.

Choose the right colors 

Every color has a meaning, which indicates that colors associated with your business will undoubtedly elicit various emotions and should be considered in your subconscious marketing.

Have you ever noticed that a lot of social networking sites use the color blue? It’s not a complete coincidence, though. Yes, Twitter’s bird is blue to represent a clear sky, according to the website. And since Facebook’s creator Mark Zuckerberg is red-green colorblind, blue was an easy choice as well.

social media icons

Blue, on the other hand, has far more significance than a practical match for these companies. “Luckily,” as a result of this fact, blue conveys a much higher meaning than only a good fit.

The color has long been associated with positive emotions such as warmth, trust, and, most importantly, communication. Because this hue is both safe and trustworthy, it works for many firms.

On the other hand, red is a more powerful and passionate hue, which evokes a sense of urgency. This is why red is frequently used in sales, clearances, and special discounts since it urge the customer to make a quicker decision.

Bear this in mind when creating social media advertising campaigns, and use colors to fit the post’s message.

Trust symbols

Symbols of trust can significantly impact, especially when it comes to visitors who are seeing your site for the first time. They provide essential security whether the customer seeks these symbols or is unconsciously reassured by them.

Customers are more likely to look for a checkmark within a shield that reads “secured” in order to identify websites that are safe. Of course, some customers will be actively searching for these symbols.

Still, others will be subconsciously reassured by looking at the logo for a second or two or even skimming over it.

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Conclusion

Your unconscious mind may be much more potent than you realize. There are various techniques to reach your target audience with your message, but there is no single one-size-fits-all solution.

Keep in mind these techniques when creating your marketing campaigns because they may impact people’s emotions.

If you want to know more about emotions in marketing make sure you check out our article about psychology in marketing.

Author

Experienced psychologist and T-shaped marketer with a deep love for content marketing and conversion copywriting. Privately a big fan of travel, coffee, and jazz!

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