How to Persuade Ethically?

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Ethics of Persuasion Persuasion is widely accepted as unethical if used for personal gain at the expense of others or personal gain without the audience’s knowledge. Most persuasion measures have been declared to be dishonest. For instance, coercive smuggling or brainwashing do not pose ethical issues. Barring most compelling persuasive methods are identifiable as unethical, …

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What is the Availability Effect? & Its Impact on Marketing


What is the availability effect? The availability effect, also known as the availability heuristic, describes the mind’s tendency to use information that comes quickly and easily. It’s one of the cognitive biases related by Daniel Kahneman and Amos Tversky, and it got them a Nobel prize.  We wrote about discoveries of Kahneman and Tversky in …

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What is Scarcity in Marketing

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Scarcity marketing is a type of marketing that intentionally creates fear in customers by making them insecure about potentially missing out on something. Scarcity is based on the psychological principle that people want what is difficult to acquire.  What is scarcity marketing? The law of supply and demand states that a low supply and high …

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How To Use Psychology in Marketing – A Guide

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What is marketing psychology? Marketing Psychology is the psychology of how people think and process information. This knowledge might reveal opportunities to trigger positive emotional reactions for your potential customers. This post will provide an overview of marketing psychology and how to apply it to yourself. We give you a look at the 7 most …

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How To Use The Framing Effect in Marketing Campaigns

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What is the framing effect?  The framing effect states that the way of presenting the information can influence decisions. The information can be more or less attractive depending on what features are highlighted.  People can show choices to highlight the positive or negative aspects of the same decision, leading to changes in people’s behavior. The …

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