That is one of the biggest questions that continue to linger among online marketers, and if you are reading this post, there’s a good chance that you, too, would like to know how to write SEO-friendly content.
SEO or Search Engine Optimization is an online marketing technique used for increasing the traffic of a website by improving its ranking in search engine listings and social media sites. SEO uses on-page optimization techniques such as keyword-rich text, links, image tags, etc., trying to ensure that your website appears on top when someone searches for relevant keywords.
So how do we write SEO-friendly content? Here are some valuable tips:
1. Use Relevant Keywords
The most important thing to remember while writing SEO-friendly content is that your webpage should contain relevant keywords and phrases. Read the minds of your readers, what they are looking for, and use those words in your text when writing a blog post or article.
Then, think about how someone would look for this information online and base your search engine optimization on this. You can use Google AdWords Keyword Planner Tool to generate hundreds of keyword ideas related to your niche and then filter them down based on the number of searches done per month on each keyword.
That will help you choose one or two words for title tags, headings, and body copy, along with a few keywords for use elsewhere on the page. Do not include irrelevant keywords as this will harm your search engine ranking and may even get Google to penalize you with a manual action.
2. Use Descriptive Headings
Include descriptive headlines in your SEO friendly text or blog post that are relevant to the topic at hand so when it comes time for Google to display title tags, meta descriptions, and image alt-tags, and they can determine how much space is needed for each of these components based on what you have written in your HTML headings.
Also, remember that headlines should be short (50 characters or under) and should be written in the form of a question or statement just like it appears in Google search results.
Finally, to determine what your readers are searching for, use tools such as Google Keyword Planner again to decide which terms people include in their queries when looking for information on an online forum.
3. Include Social Media Share Buttons
Add social media share buttons wherever you can get so that users do not have to type long URLs when they want to share your content with others.
That will also make it easier for them to bookmark your page where ever they may find it if they have trouble remembering things from screen grabs or other recording sites that we use today.
Also, ensure that the pages don’t contain any duplicate content errors or anything else that Google might penalize you for if the page is found using their tools.
4. Promote Your Blog Posts
Always submit your posts to social bookmarking sites like Digg, Reddit, Stumble Upon, and Delicious so that users can easily find them when searching for a topic and vote on it to promote its ranking in search engines.
You can also write guest articles on other related blogs to get backlinks from your readers through comments etc.
Also, remember that it’s not enough to write SEO-friendly text; you should also concentrate on promoting the content online by submitting to directories such as EzineArticles, GoArticles, and ArticleDashboard, etc. That way, you can also improve your ranking on social media sites.
Here you can learn how to monetize your blog!
5. Use Keywords In Title Tags
The title of the page or post is the most essential element of an SEO-friendly webpage and must be written using relevant keywords to attract visitors from search engines. That will also determine whether a user can find it from within Google etc.
The next thing you should do is include the keywords in heading tags throughout the page so they show up on SERPs when someone searches for that term and will also be used as meta tags used by Google’s bots when indexing your article or blog post.
Remember that search engine spiders do not index HTML headings, so try including alt-tags with rich meta description (ALT=”) that contain your page’s target keyword to help users who use screen readers or other devices with exceptional support to access the content.
6. Include Keywords In Body Copy
Include your keyword in natural places where it flows easily and does not look forced, such as paragraph headings, sub-headings, title tags, etc. If you want to rank well in search engines, then you should aim for two to three per 100 words of body copy so that Google can determine what your page is about based on its analysis of keyword density in text.
You can also improve the readability of the content by inserting a subtle amount of keywords at specific locations within your article and blog post while maintaining good grammar and sentence structure throughout so that visitors won’t get bored reading it but keep on coming back for more.
7. Write Long Paragraphs With Bolded Keywords
In any article or blog post, you should avoid writing short paragraphs and instead develop longer ones where each of the points has a subheading with relevant keywords that are placed in bold to attract readers’ attention within search engine results pages (SERPs).
It is not always easy to write content that way, but if you want your page to rank well in Google’s SERPs, it’s definitely worth the effort because this will work as an organic SEO strategy that no other site can easily beat. While you are at it, make sure that your words flow naturally using only natural phrases (like “to be” and not phrases such as “is to” or “were”) because Google likes everyday, natural human language as compared to unnatural looking text.
8. Avoid Keyword Stuffing
It is always tempting to stuff keywords into your content to get a higher ranking in search engines. Still, it remembers that the more you do it, the less chance you have of getting any traffic because users will see all those keywords and think that it’s spam, so they’ll probably leave right away rather than bookmark your site or share with you friends via Twitter, etc.
Try not to go overboard with trying to please search engines by repeating keywords too many times on every page since, most likely, Google has already picked up what those pages are about thanks to algorithms and spiders crawling through all websites. Instead, concentrate on putting your SEO effort into promoting the content online by submitting it to as many directories as you can.
Here you can learn what are SEO mistakes to avoid!
9. Use Keywords In URL
If you are using a URL rewrite system such as WordPress’s “Pretty Permalinks,” then make sure that you include relevant keywords in it so Google can quickly determine what your article or post is about.
For example, instead of using a URL like:
Try something like this:
Remember not to go overboard with keyword stuffing since search engines will penalize your page if they think you are trying too hard to deceive them.
10. Submit Your Content To Blog Directories
Another great strategy is to submit your content to blog directories such as Technorati, Alltop, and HubPages to increase its reach or “link juice,” which will help it get indexed by search engines faster. Make sure that the article is nicely rewritten and reformatted before submitting so that it stands out from other articles on those blogs, or else your submission risks being ignored.
In addition, make sure that those sites have a high page rank and many incoming links because if they don’t, then Google won’t think that they are essential enough for ranking purposes. But remember not to submit spammy-looking sites or ones with duplicate content because that could result in a penalty against your website.
11. Get Social Bookmarks & Tweets
To attract traffic, you should get social bookmarking sites such as Digg and StumbleUpon to mention or recommend your article, where they will share it with users who visit those sites regularly. You can also submit your content to Reddit for links or comments, which could be picked up by other blogs or websites that link back to yours with more social bookmarking and tweets.
12. Post Articles On Other Websites
You can also post articles on discussion forums such as Quora and Yahoo! Answers where users looking for information are likely to see them if properly targeted so long as the question is popular enough to attract many users.
In addition, you can also get your article published on business directories and social bookmarking sites where it will be easier for people to find. For example, try the Social Media Directory or Authority Sites.
Wanna start blogging? Here is our latest article to help you!
13. Submit Articles To Article Directories
You can come up with fresh content by writing and submitting articles to article directories, which could help increase your traffic gradually over time as more users link back to your website from their sites and share news about you via Twitter Facebook etc.
If possible, submit an original version for best results since they might disapprove rewrites unless requested, so write each article in a separate doc/folder before pasting/adding it into the other document when publishing online.
14. Write For Quora
However, one of the most effective strategies for creating high-quality content is to provide value by answering questions or asking insightful ones on social networking sites such as Quora, where people are likely to see your answers and visit your website to read the content you recommended. In addition, you can use social networking sites such as Reddit to submit links or comments which could be picked up by other blogs or websites that link back to yours with more social bookmarking and tweets.
15. Make Videos For Youtube
Another way of getting higher rankings is through video marketing because Google has begun putting a lot of emphasis on your ability to produce videos with valuable content while also making sure that it only promotes genuinely good-quality websites instead of those made up one spammy link after another so make sure that the host site is worth being linked to otherwise it won’t help much at all.
You can get a custom domain from GoDaddy for about $6.00/year, find a tool like TubeMogul to help you with your keyword research, and see what videos are already ranking for that particular term so that you can try to come up with something better than what’s currently out there before uploading it to YouTube where the viewers could make their comments which will either be positive or negative depending on how well they liked it.
16. Get An Alexa Rank Above 70K
To get an Alexa rank above 70K should not be too hard if you’re relatively new site as long as you focus on providing genuinely unique content because Google and other search engines emphasized quality over quantity when determining who ranks highest in results so if you have more nofollow links than dofollow links, you should probably remove the nofollow links immediately.
17. Get An Alexa Rank Of Over 100K
For example, suppose your website has a higher Alexa rank of over 100K. In that case, you could make videos and post them to YouTube with relevant tags that include dofollow links so that you can get ranked for multiple keyword phrases instead of just one.
Make sure to submit your website to social bookmarking websites as well so people can easily find it when searching online, and keep in mind that once this happens, you’ll also be able to monetize these videos through AdSense or any other affiliate program.
You could also create an eBook on Amazon Kindle and sell it for about $2.99 each. Still, by doing this, only about 30-70% of the sales will end up going to you after the fees are taken out along with any monthly charges you’ll receive from Amazon for using their service which is why creating a product instead.
18. Make A Product (Video, Audio, EBook)
Instead, write a high-quality eBook that teaches people how to use it effectively then sell it on Amazon Kindle and other major online retailers such as Apple iTunes Store for about $2.99 each. Still, by doing this, only about 30-70% of the sales will end up going to you after the fees are taken out along with any monthly charges you’ll receive from Amazon for using their service which is why creating a product instead.
Getting ready to get on camera and record yourself can be a bit intimidating. Still, if you want the chance to make money online by doing this, it’s something that you have to do unless you want your viewers to think that you’re just some pushy salesperson trying to sell them something.
In addition, if the product is excellent, there will always be someone out there looking for it, so all you need is one sale, and then someone else might find what they’ve been looking for as well through word of mouth, which gets more accessible when people write comments about how much they enjoy your videos or how helpful your eBook was.
I hope that I was able to provide some good examples of dealing with irrational beliefs and that you will be able to find something that works for you as well. Wondering about becoming a full-time copywriter?
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