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How To Write a Course Description?

A course description is a summary of the main points of a course. It is used to give potential students an overview of what the course will cover and what they will learn by taking it.

It’s an important part of promotion and marketing for online courses. If you want to launch an online course definitely look into writing a killer course description. The best part is – we tell you how to do it!

Why do you need to write a good course description?

A course description is a document that provides an overview of a course, including its aims, contents, and structure. Students typically use it to help them choose which courses to take and instructors to help them plan and design their courses.

A well-written description can therefore be very helpful in ensuring that a course meets the needs of both students and instructors. Consequently, it is essential to be concise and clear when writing a course description.

The course description should answer the following questions:

  • What are the aims of the course?
  • What topics will be covered?
  • How will the course be structured?

By providing this information up front, you can help ensure that everyone involved in the course knows what to expect. A good course description is essential for ensuring a course is successful.

What is the best course description format?

A course description is a summary of a course and its objectives. It is typically used to help students choose the right course for their needs and interests. While there is no one-size-fits-all course description format, some elements are commonly included, such as the course title, credit hours, prerequisites, and a brief overview of the course content.

Some course descriptions also include information on the instructor, learning outcomes, and required texts or materials. When creating a course description, it is vital to be clear and concise so students can easily understand what the course will entail.

Including all of the essential information can help students make an informed decision about whether the course is right for them.

10 Tips for writing a compelling course description

A description is a crucial element of any course offering, as it can significantly attract students to enroll. A practical course description should be clear and concise but also compel students to sign up. Here are some tips for writing a course description that will grab attention:

Start with a catchy headline.

The headline is the first thing potential students will see, so it is important to make it count. A catchy headline will help grab attention and entice students to read.

Once you have their attention, be sure to include a course description that is clear and concise. In addition, include information about the course schedule, requirements, and other relevant details.

By providing this information upfront, you can help potential students make an informed decision about whether or not the course is right for them.

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Keep it focused.

A course description should be focused on the content of the course. Including general sentences about the institution or instructor is not the place. Instead, stick to the facts and provide specific information about what students can expect to learn by taking the course.

For example, if the course is about American literature, the course description should discuss the different types of literature that will be covered, such as novels, short stories, and poetry.

The course description should also describe the period that will be covered, as well as any specific authors or works that will be studied. By including this type of detailed information, students can get a better sense of what they will be learning in the course and decide if it is a good fit for their interests.

Use active language.

When writing a course description, it is important to use active language. For example, rather than saying, “The course will cover…,” say, “You will learn….” This small change can make a big difference in how your course description is received. In addition, using active language makes the course sound more exciting and engaging, which can help attract students.

Additionally, using active language can help clarify the course’s purpose and what students can expect to gain from it. Therefore, next time you are writing a course description, be sure to use active language throughout.

Highlight the benefits.

In addition to using active language, it is essential to highlight the benefits of taking the course. What will students learn that they can’t learn anywhere else? How will the course help them in their future studies or career? Be sure to answer these questions in your course description.

By highlighting the unique benefits of taking the course, you can help students see why it is worth their time and effort. Additionally, by focusing on the benefits, you can help to set your course apart from others that are similar. That way you can also cut costs of online course development and promotion!

Make it SEO friendly.

In today’s digital world, it is important to ensure your course description is SEO friendly. This means including keywords that potential students are likely to search for when looking for a course like yours.

For example, if you are offering a course on business writing, be sure to include keywords such as “business writing,” “communication skills,” and “professional development.” By including these keywords, you can help your course description appear in search results, making it more likely that potential students will find and enroll in your course.

Edit carefully.

Once you have written your course description, edit it carefully. Check for grammar and spelling errors, as well as clarity. It is also a good idea to have someone else read over the course description to give you feedback.

By editing your course description, you can ensure that it is accurate and error-free. Additionally, by ensuring that your course description is clear and concise, you can help potential students understand the course and decide if it is right for them.

Avoid cliches and overused phrases.

When writing a course description, avoiding cliches and overused phrases is important. For example, instead of saying, “This course is perfect for beginners,” say, “This course is designed for students with no prior experience.” This small change can make a big difference in how your course description is received.

Additionally, by avoiding cliches, you can help make your course description more unique and _ memorable. So, next time you are writing a course description, be sure to avoid using any cliches or overused phrases.

Use images and infographics.

Include images, infographics, or videos in your course description to make it more visually appealing. This can help grab potential students’ attention and make them more likely to read through the full course description.

Additionally, visuals can help to communicate information more effectively and make it easier for students to understand.

Follow the guidelines.

When writing a course description, follow any guidelines set by the institution where the course will be offered. These guidelines may include things such as length, format, and style. By following the guidelines, you can ensure that your course description meets the requirements and is more likely to be accepted.

Get creative.

Don’t be afraid to get creative with your course description. A course description is your chance to sell the course and make it sound appealing to potential students. So use your imagination and come up with a course description that is unique and eye-catching.

A well-written course description can make the difference in whether or not a student enrolls in your class. So take the time to craft a description that accurately reflects the course content and will entice students to sign up. With a bit of creativity, you can create a course description that is both informative and appealing.

Have fun.

Writing a course description can be a great opportunity to get creative and have fun. So, don’t be afraid to experiment and try new things. You never know what you might come up with that will grab the attention of potential students.

Summary

By following these tips, you can write a course description that is clear, concise, and compelling.

By taking the time to craft a practical course description, you can help to attract students and set your course apart from others. So what are you waiting for? Get started on writing your course description today!


A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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