How To Rebrand a Company
A company’s brand is its most valuable asset. It’s what customers think of when they hear the company’s name and see its logo. A strong brand can help a company sell more products, attract new customers, and grow its business.
But what happens when a company’s brand starts to lose its luster? When that happens, it’s time for a rebrand. This blog post will explore what a rebrand is, why companies do it, and how to go about it successfully. So if you’re thinking of giving your company a fresh start, read on!
What is company rebranding, and why do companies do it?
Company rebranding is the process of changing the image of a company, usually through changes to the company’s name, logo, and marketing strategy.
There are many reasons why companies might choose to undergo rebranding. For example, the company wants to appeal to a new customer base or distance itself from a negative reputation.
Rebranding can be a way to refresh the company’s image and stay current with new market trends. Whatever the reason, rebranding is a significant undertaking that should not be undertaken lightly.
Not only does it require a significant investment of time and money, but it can also be risky; if done poorly, rebranding can damage a company’s reputation rather than improve it. As such, companies should carefully consider their goals for rebranding before taking any action.
How should a company rebrand itself, and what risks are involved?
Any time a company decides to rebrand itself, certain risks are involved. First and foremost, there is the risk that the new brand will not be well-received by the public.
This could lead to a loss of customers and a corresponding decrease in revenue. In addition, there is the risk that the rebranding process will be expensive and time-consuming, with no guarantee of success.
Finally, there is always the possibility that the new brand will not be effective, and the company will have to go through the process again.
Despite these risks, there are many reasons why a company might choose to rebrand itself. In some cases, it may be necessary to stay competitive. In others, it may be an opportunity to freshen up the company’s image and appeal to a new generation of consumers.
Whatever the reasons, a company should weigh the risks and benefits before deciding to undertake a rebranding effort.
14 Tips on how to rebrand successfully!
Are you looking to rebrand your company? Whether you want to refresh your logo, change your name, or reposition yourself in the market, there are a few key things to keep in mind if you want to succeed. Check out these 14 tips on how to rebrand successfully!
Define your brand
As any business owner knows, a strong brand is essential to success. A well-defined brand can help you attract new customers, build brand loyalty, and differentiate your business from the competition.
Rebranding can be an effective way to refresh your business and give it a new lease on life. However, rebranding is not a decision to be made lightly.
There are many factors to consider, and it’s essential to have a clear plan for executing the rebrand. One of the most critical steps in successfully rebranding is clearly defining your brand. What does your business stand for?
What are your core values? What makes you unique? Answering these questions will help you develop a strong foundation for a rebrand.
You can create a new look and feel for your business that reflects your brand strategy and identity. With careful planning and execution, rebranding can be a powerful tool for revitalizing your business.
Research your competition
Any business that wants to rebrand successfully needs to start with research. Not only do you need to understand your own business and what makes it unique, but you also need a clear understanding of your competition.
What are they doing well? What could they improve on? How does your business stack up? Answering these questions will give you a good starting point for developing your business strategy. From there, you can create a creative and successful rebranding campaign to help you stand out from the competition.
Evaluate your current branding
Evaluating your existing brand is crucial to rebrand your business successfully. Take a close look at your logo, colors, tagline, and overall aesthetic. Are they still relevant to your company’s mission and values?
Do they reflect well on your brand? If not, it may be time for a change. Research your competition and see how their branding compares to yours. Are you missing out on critical elements that could make your brand more competitive?
Take the time to evaluate your options and make sure you are making the best decision for your company. A successful rebrand can be a significant boon to your business, so don’t take the process lightly. You can create a brand that will stand the test of time with careful planning and execution.
Develop a new logo
Developing a new logo is an essential step in successfully rebranding your business. Your logo is the face of your brand, and it should reflect the identity you want to convey to your customers.
When designing a new logo, keeping your brand’s values and mission in mind is essential. What do you want your brand to stand for? How do you want your customers to perceive you? Answering these questions will help you create a logo that reflects your brand identity.
In addition, make sure to use high-quality visuals and fonts that will look good across all platforms, from business cards to website headers. A well-designed logo can take your brand in a new direction.
Update your website
If you’re thinking of rebranding, one of the first things you’ll need to do is update your website. This is important because your website is often the first point of contact between your brand and potential customers.
Ensure that your brand identity is reflected in your website design and that the content is up-to-date and relevant. In addition, take advantage of search engine optimization techniques to ensure that your website comes up high in search results.
By taking these steps, you can ensure that your website makes a positive impression on potential customers and helps to drive sales.
Create new marketing collateral
As any experienced marketer knows, rebranding is a complex and delicate process. One of the most important aspects of a successful rebrand is creating new marketing collateral that reflects the new brand identity.
This could include a new logo, website, promotional materials, and social media assets. It’s essential to ensure that all your brand touchpoints are consistent with your brand’s new look and feel.
This will help create a cohesive brand experience that will resonate with customers and help to build brand equity over time. So if you’re planning a rebrand, create new marketing collateral that accurately reflects your unique company identity. You can also use location-based marketing to get the word to people near your business’s location.
Train employees on the new branding
When businesses decide to rebrand, it is vital to have a plan to ensure the transition is successful. One of the critical elements of this plan should be training employees on the new branding.
This will ensure that everyone is on the same page and that customers continue to receive the high level of service they have come to expect.
Additionally, employees should be encouraged to promptly provide feedback on the new branding to address any issues. With proper planning and execution, businesses can successfully rebrand and train their employees simultaneously.
Launch a PR campaign around the rebranding effort
A successful rebranding effort requires a well-coordinated PR campaign. The PR campaign should be designed to generate excitement and curiosity about the new brand while also educating the public about the changes. To launch a successful PR campaign, working with an experienced PR firm specializing in rebranding is essential.
The firm will be able to develop an effective strategy and create engaging content that will reach the desired audience.
In addition, the firm can help secure media coverage, raising awareness of the rebranding effort. Finally, by working with an experienced PR firm, businesses can launch a successful PR campaign to help ensure a successful rebranding effort.
Monitor feedback about the rebranding effort
As anyone who has been through a rebranding effort knows, feedback is essential to the success of the process.
Not only does it help to gauge whether the new brand identity is resonating with customers and employees, but it also provides valuable insights into how the rebranding effort is being perceived. For this reason, it is essential to establish a system for monitoring feedback about the rebranding effort.
This can be done through surveys, focus groups, or simply by encouraging employees and customers to provide feedback regularly. By monitoring feedback, companies can ensure that their rebranding efforts are on track and making the desired impact.
Implement changes slowly
Rebranding can be tricky, but there are specific steps you can take to increase your chances of success. One of the most important things to remember is to implement changes slowly. If you make too many changes at once, you risk confusing and alienating your customers.
Instead, focus on making small changes that will have a significant impact. For example, you might start by updating your logo and then gradually roll out new packaging, advertising, etc. You can avoid making costly mistakes by taking things slow and ensuring that your rebranding efforts are successful.
Keep it simple
When it comes to rebranding, simplicity is critical. Both current and potential customers will easily understand a successful rebrand. It should also be able to be executed without a lot of time or money.
A company should focus on its core values and message when rebranding. By keeping the brand simple, a company can ensure that its new identity will be well-received by the public. Additionally, a simple rebrand is less likely to fail than a complex one. Therefore, companies should consider this when planning a brand refresh.
Be consistent across all channels
Your brand personality should be evident across all channels, from your website and social media platforms to your physical materials like business cards and signage. Customers should be able to recognize your brand no matter where they encounter it immediately.
This consistent presence will help to build trust and recognition, both of which are essential for successful rebranding. So when you’re planning your new brand identity, make sure to keep consistency at the forefront of your mind.
Make sure your team is on board with the rebranding process
If you’re considering a rebrand, you must ensure that your team is on board with the process. After all, they’re the ones who will be responsible for executing the new brand strategy. Here are a few tips for getting your team on board:
First, explain the rationale for the rebrand. What are your goals? How will the new brand help you achieve them? Be sure to listen to feedback and address any concerns.
Next, involve your team in the planning process. Ask for input on everything from the new logo to the color scheme. The more ownership they feel, the more invested they’ll be in making the rebrand a success.
Finally, keep the lines of communication open throughout the process. Make sure everyone knows what’s going on and what their role is. And don’t forget to celebrate together when the rebrand is complete!
Create a social media plan
Creating a social media plan is one of the most critical aspects of rebranding a business. Social media is one of the most powerful tools companies have in today’s digital age. It provides a way to reach a large audience quickly and easily, giving customers and potential customers a way to connect with the business.
The first step in creating a social media plan is to choose the platforms that will be used. There are a variety of different platforms available, and each has its strengths and weaknesses. Once the decision about which media to use has been made, the next step is to create content that will be shared on those platforms.
The content should engage the target audience and promote the new brand identity. Finally, it is crucial to monitor the results of the social media campaign and make the changes necessary to ensure that the desired results are achieved.
By following these steps, businesses can create a successful social media plan to help them rebrand their business effectively.
What are some famous examples of successful (and not-so-successful) company rebrandings throughout history?
Rebranding is expected in business and can have positive and negative consequences. On the one hand, a successful rebranding can breathe new life into a company, helping it to tap into new markets and reach new heights of success.
On the other hand, an unsuccessful rebranding can damage a company’s reputation and cause customers to lose faith in its products or services. As such, companies need to tread carefully when considering a rebrand.
Some famous examples of successful rebrandings include Coca-Cola’s switch from “New Coke” back to its original formula in 1985, Google’s transformation into Alphabet Inc. in 2015, and Apple’s move from “Apple Computer” to “Apple Inc.” in 2007. Not all rebrandings have been so successful, however. For example, in 2009, General Motors infamously renamed itself “Government Motors” after receiving a government bailout.
Yahoo! was widely mocked for its decision to add exclamation points to the end of its logo in 2013. However, whether or not a rebranding is successful depends on various factors, including the company’s history, brand equity’s strength, and the economy’s state. Therefore, any company considering a rebranding should proceed cautiously and strategy consult with industry experts before making any changes.
Rebranding a company can be daunting, but it’s also an opportunity to start fresh and create a new identity for your business. Following the tips we’ve outlined in this post can make the rebranding process smoother and more successful. Have you gone through a rebranding process recently? Let us know in the comments how it went!