The simple answer is that you have to work hard and be innovative. And it’s not a secret that most clients are looking for copywriters who can offer them outstanding results without charging an exorbitant price.
Say you charge $100 per page of content, and turn out 2-3 pages per day. That means the total bill will be around $200-$300 – far from what someone pays for inbound copywriting services or PPC advertising (and even less than what a high-quality blogger would ask).
The promotion idea is pretty simple – send people to a landing page with the unique code, and track how many people came from what promo channels. Then you can optimize your marketing efforts (and even create new ones) based on that data.
This is where a small trick comes in handy.
Because sometimes, it’s hard to convince journalists or bloggers who don’t know you personally that writing about your campaign would be beneficial for both sides. So I use something like this:
Yep, a bribe. But instead of offering them money, I promise them visitors from my promo channels – because all websites either accept guest posts or run giveaways so that it wouldn’t look fishy :).
Naturally, I don’t post their content across my entire network, just on a couple of blogs that target identical or highly related audiences. Then, and only when they deliver the promised number of visitors, I invite them to use my promo channels again (with an increased offer) – and I receive more guest posts without having to pay for them.
Complex? Not at all! With the help of SEM Rush (to find blogs relevant to your campaign), Raven Tools (for tracking website visits), and Bitly / Google URL shortener, it takes just a few minutes per day.
This is how you can optimize your promo channels:
Find journalists who write about similar topics to yours. Get in touch with them and professionally present your case. I usually give them a promo code and set a traffic cap of 1500 visitors – because 1500 visits are enough for a small blogger to cover their hosting costs or maybe even make some money on AdSense.
Here you can check out our Article About How To Write B2B!
When they publish your guest post with the promised number of visitors, drop them an email to ask about using their content across your promotional channels (with increased offers). They usually won’t say no 🙂
If you have already contacted bloggers from the same niche but didn’t receive any guest posts yet – then try offering them this kind of incentive: “I’m planning to spread the word among other bloggers who write about X to grow my campaign. What if I sent you 20 more visitors first to use your content across my promotional channels and then asked other bloggers to spread the word too? “
Update your Facebook fans with news about new guest posts from high-quality sources every time you get a hit. Then once in a while, ask them if they know anyone else who might be interested in writing for them – and direct them to your landing page.
If no blog covers your niche yet – consider using tools like HelpAReporterOut or HARO (Help A Reporter Out). This service helps journalists find sources for their stories by emailing potential interviewees directly. Then, in an online form, you can offer yourself as a source for relevant topics.
Do copywriters make good money?
Yes! But only for organizations that invest heavily in copywriting.
Because it’s not enough to write a single blog post and collect your money, if you want to make an impact, you’ll need to be consistent and deliver at least 2-5 pieces of content each week – which means you can’t work alone. You’ll have to organize a small team or hire a virtual assistant ( VA ) if you want to get rid of stress and save time.
You can also cut some corners by outsourcing everything from keyword research to article spinning, but again – this is another topic that deserves separate discussion 🙂
So instead, I’ll give you my best advice on how to market yourself as a freelance writer:
Build connections with people from local or global copywriting communities by attending workshops or conferences. Most of them will be happy to introduce you to potential clients – as long as they happen to know someone who needs a freelance writer like you, and your copywriting work is up to the quality levels expected in such a niche.
Study SEO and start building backlinks pointing to your blog. If it’s related (or even highly relevant) content – that’s an excellent way of getting more customers.
Start blogging about topics that interest you because writing articles for your own website is an ultimate free promotion tool for freelance copywriting. Just make sure there are enough original ideas on your blog – so when people search Google or social media platforms on topics relevant to your business, they can find you.
Last but not least – don’t be afraid to charge more, because you are a professional copywriter and that’s what professionals do! Therefore, your prices must reflect the work needed to accomplish tasks. Otherwise, you’ll never get rewarded for what really matters: “quality” and “effort.”
In a nutshell, if I’m only allowed to give one tip regarding freelance copywriting as a business model, it would be this:
- Make sure your content is so valuable that people will remember it when they need new content.
- Make their life easier.
- Make them look good in front of others.
And they will pay for it because that’s what a good copywriter is supposed to do.
How much can you earn as a freelance copywriter?
Well, if you’re a pro copywriter and charge $200 per 1500-word blog post – that’s $10 per 100 words. So that is roughly 1 cent per word.
In the real world, how much this amount is worth depends on your copywriting skills, experience in the industry, and the number of unique visitors who find you through search engines. Plus, there are several other factors I’d love to mention here:
The demand for content.
As we’ve already discussed, more companies typically need content when they just started their business or moved into new markets. In contrast, others will begin looking for help once they began expanding their operations (and got hit by lack of resources). This means that if you have a fantastic idea or a blog with related content, some clients will value your work higher than others.
The quality of your idea.
If you can prove that someone else is willing to share it and link back to it, the value of your content increases as well – and so does the price tag for writers like you. That’s why Search Engine Optimization (SEO) knowledge, especially how to write unique headlines in our niche, is one of the best investments you could ever make when establishing a freelance copywriting business model.
Your ability to organize yourself.
The more products or services you offer at once, the harder it is for potential customers to find them all; therefore, if you provide just a couple of things and can easily organize them in a way that showcases your best work – it shows you’re serious about what you do and makes you look more valuable to potential clients.
Remember: “you are the product” in this scenario, so make sure everything you have looks professional all the time. This includes good quality content (at least once or twice per week), a clear description of services you offer (formats preferred, etc.), as well as social accounts with strong SEO optimized backlinks pointing to your main website.
Suppose you have a few positive reviews (preferably from well-known businesses or website owners in your niche). In that case, some clients will notice and consider this as valuable evidence that you know the copywriting job properly – which may influence their decision to pick you over their competition, especially when they hire you for the first time. They’ll also ask for references 😉
Your copywriting skills in social media.
Suppose you have a decent number of followers on Twitter, Facebook, and LinkedIn (that could be something even as small as 100-200 fans). In that case, some potential clients might value your services higher than others because they know some people trust you already. Do you see how this works?
The type of content you create.
The easiest way to sell various types of content is to create separate departments for each niche 😉 For example: if someone needs a 15-page sales letter with 4 case studies and ten backlinks, someone else is looking for a short blog post about the same topic; or maybe someone else wants to hire three writers at once, but one specializes in ghost-writing, another one in web 2.0, while the third one is there to provide content for Email Marketing purposes; and so on. By doing that, you’re making it easier for customers to choose you over your competition because they are more likely to find someone who can meet their specific needs faster and cheaper.
So how much can you earn as a copywriter?
While everyone would like to set specific rates (and get paid) based on their values – here’s what I suggest: If you have no experience at all, start with $5 per 100 words ($5 per 1000 characters). But first of all, Please read this and our other articles carefully 😉