BlogMarketingHow To Make a Sales Call

How To Make a Sales Call

Sales calls can be challenging, especially if you’re new to the game. But don’t worry, we’ve got your back. This blog post will give you all the tips and tricks you need to make a killer sales call. We’ll cover everything from how to prepare for the call to what to say (and what not to say). So get comfortable, and let’s get started!

How do you talk on a sales call?

When making a sales call, it’s essential to be clear and concise. Get to the point quickly and explain why you’re calling. Be prepared to answer any questions the prospect may have.

Most importantly, listen carefully and let the prospect talk. The more you know about their needs, the better able you’ll be to make a sale.

Always end the call by thanking the prospect for their time and saying you’ll be in touch. By following these simple tips, you’ll be sure to make a successful sales call every time.

9 tips on how to structure a sales call!

Are you looking to make the perfect sales call? Then, check out these nine tips on structuring a sales call for optimum success! From knowing your audience to having a clear agenda, these tips will help you close the deal and walk away with a new client.

Start by doing your research

If you’re like most salespeople, you hate making cold calls. But if you approach each call with the right attitude, research, and structure it correctly, you’ll be surprised at how well they can go.

One way to structure a sales call is to start by researching. Learn as much as possible about the company and the person you will speak to. This will give you an excellent foundation and help you tailor your pitch to their needs.

Once you’ve done your research, it’s time to start the call. Begin by introducing yourself and explaining why you’re calling.

Then, please give them a brief overview of your product or service. After that, it’s time to start asking questions. Find their needs and pain points, and see how your product or service can help solve them.

Finally, close the deal by giving them a relevant offer that’s too good to refuse. By following this simple structure, you’ll be able to make sales calls that are both effective and enjoyable.

Define your objectives for the call

Before you even pick up the phone, taking a step back and defining your objectives for the sales call is essential. For example, what is the purpose of the call? Are you trying to generate new leads? Nurture existing ones? or close a deal?

Once you clearly understand your objectives, you can develop a sales process to help you achieve them. For example, if your goal is to generate new leads, you might start by introducing yourself and your company.

Then, you would ask questions to qualify the lead and determine whether they are a good fit for your products or services.

On the other hand, if your goal is to close a deal, you would focus on overcoming objections and presenting a compelling case for why the customer should buy from you. By defining your objectives upfront, you can ensure that every sales call is as productive as possible.

Develop a structure for the call

Any sales call should have a structure to be effective. Without a structure, the sales process can become disorganized and lead to a less successful outcome.

There are a few different ways to develop a sales call structure. One way is to start with an icebreaker, followed by the sales pitch itself, then a question and answer period, and finally, a closing statement.

This structure allows for a natural flow to the conversation and makes it easy for the salesperson to stay on track.

Another way to structure a sales call is to use the problem-solution-results method. In this case, the salesperson would start by identifying a potential customer’s problem, then present a solution, and finally discuss the results that could be achieved by using that solution.

Again, this provides a clear path for the conversation and helps to focus the salesperson on essential points. No matter which method you choose, developing a sales call structure is vital to ensuring a successful outcome.

Prepare some questions in advance

Asking the right questions is an essential part of any sales call. However, it can take time to answer relevant questions on the spot.

One way to overcome this challenge is to prepare some questions in advance. This will help ensure you cover all the essential topics during the sales call. However, there are a few things to keep in mind when preparing your questions.

First, consider your prospect’s needs and what you can do to meet those needs. Second, consider what you want to learn from the sales call.

And third, make sure that your questions are open-ended and encourage dialogue. By preparing in advance, you can ensure that your sales calls are productive and informative.

Listen carefully to the prospect’s answers

Listening is an essential skill for salespeople, yet it is often overlooked. One of the best ways to improve sales calls is to listen more carefully to the prospect’s answers simply.

Most people are more than happy to talk about themselves, and by really listening to what they have to say, salespeople can learn a lot about their needs and how to address them better.

Additionally, prospects will appreciate that the salesperson genuinely takes the time to understand their situation truly. As a result, better listening can lead to better sales calls overall.

Use persuasive language throughout the call

When making a sales call, it’s essential to use persuasive language throughout the call to increase your chances of making a sale. The sales call process typically involves four steps: opening the call, building rapport, presenting the offer, and overcoming objections.

You’ll want to use language designed to persuade the customer to take action in each step. For example, when opening the call, you might say, “I’m calling to tell you about a new product that I think will be perfect for you.”

This language is designed to get the customer’s attention and interest. During the presentation, you’ll want to use language highlighting the benefits of taking action, such as “You’ll save money on your energy bill every month.”

And when overcoming objections, you’ll want to use language that addresses the customer’s concerns head-on, such as “I understand that you’re worried about the upfront cost.

But if you take advantage of our financing options, you can spread out the payments over time.” In addition, using persuasive language throughout the sales call will make you more likely to close the deal.

Be prepared to overcome objections

When making a sales call, it’s essential to be prepared for objections. You can do this by having a sales call script that you can refer to.

This way, you’ll know what to say when an objection arises. However, it would help if you also were prepared to overcome objections. This means being able to counter the objection and keep the sale going. There are a few ways to do this.

First, you can use logic to refute the objection. Second, you can appeal to emotion. And third, you can offer a solution to the objection’s problem. Being prepared to overcome objections will make you more likely to close the sale.

Summarize what has been agreed upon at the end of the call

A sales call can be a tricky thing to navigate. You want to be able to sell your product or service, but you also don’t want to be pushy or come across as desperate. One way to strike the right balance is to summarize what has been agreed upon at the end of the call.

This will help ensure that both parties are on the same page and that there is a clear understanding of the next steps.

Additionally, it allows the customer to ask final questions or express concerns before moving forward. By taking the time to summarize at the end of the sales call, you can help build trust and create a successful sales relationship.

Follow up after the call

One of the essential parts of a sales call is the follow-up. After all, you’ve taken the time to reach out to a potential customer and get them on the phone, so it’s essential to ensure you capitalize on that opportunity.

A great way to do this is to send a follow-up email or sales script template after the call. This helps solidify what was discussed on the call and allows you to include any additional information that may interest the customer.

Plus, it shows that you’re organized and attentive, which can go a long way toward building trust with potential customers. So if you’re looking for ways to improve your sales calls, include a follow-up step in your process.

What are the seven steps of a sales call?

In business, there are many things to learn to be successful. One of the most important skills you can have is sales. Here, we’ll go over the seven steps of a sales call so that you can hone your skills and close more deals. Let’s get started!

Greet the customer and introduce yourself

Greeting the customer and introducing yourself is essential in any sales call. It helps to create a rapport with the customer and establishes you as a trustworthy source of information.

When greeting the customer, be sure to use their name and smile. This will help to put them at ease and make them more receptive to what you have to say. Once you have introduced yourself, please take a few moments to ask the customer about their day or any current projects they are working on.

This will help to establish a connection with the customer further and demonstrate your interest in their business. In addition, you can set the tone for a successful sales call by greeting and introducing yourself properly.

Explain what you are selling

A sales call is a process where a salesperson tries to interest a potential customer in their product or service. There are typically several steps involved in this process, and one of them is explaining what you are selling and why the customer needs it.

This step is crucial because it helps customers understand what they are buying and why they need it. You will likely make a sale if you can effectively explain your product or service and its benefits.

However, if you cannot effectively explain what you are selling, the customer may become confused or discouraged and decide not to purchase your product or service. Therefore, it is essential that you take the time to explain your product or service clearly and thoroughly during a sales call.

Answer any questions the customer has

One of the most critical steps in a sales call is to answer customer questions. This ensures that they understand the product or service and builds trust between the customer and the salesperson.

Customers may have questions ranging from simple clarifications to more complex queries about features and benefits. Answering these questions thoroughly and patiently is essential to making a successful sale.

Sometimes, a customer’s question may be an opportunity to upsell them on a more expensive product or service. For example, if a customer asks about a lower-priced item, the salesperson can use this as an opportunity to point out the superior features of a more expensive option.

By answering questions thoroughly and thoughtfully, salespeople can show customers that they are invested in their satisfaction and improve their chances of making a sale.

Overcome objections

Overcoming objections is a critical step in the sales process. An objection is a statement made by a prospect that indicates they are not ready to buy.

To overcome an objection, you must first identify it and then reframe it to address the prospect’s concerns. For example, if a prospect says they don’t have time to meet with you, you could reframe the objection by saying something like, “I understand that you’re busy.

Let’s schedule a time for a brief call tomorrow so I can answer any questions you may have. By acknowledging the objection and then offering a solution, you can help move the sale forward. In some cases, objections are simply a case of nerves or buyer’s remorse.

In these situations, it’s essential to stay calm and confident. Remember that you’re here to provide value and help your prospect reach their goals. With this mindset, you can overcome any objection.

Close the sale by asking for the order

Another step in a sales call is to close the sale by asking for the order. Again, this may seem obvious, but many salespeople need help to do it.

Asking for the order is crucial because it shows that you are confident in your product or service and that you believe the customer will benefit from it. It also gives the customer a sense of finality and allows them to commit.

The best time to ask for the order is after you have presented all of the information and the customer has had a chance to ask questions. This ensures that they have all of the information they need to make a decision.

If you wait too long, the customer may stay interested and stay focused. Remember, asking for the order is essential in closing a sale, so don’t hesitate to do it.

Thank the customer

Thanking your customer is an essential step in any sales call. It shows them that you appreciate their business and are interested in continuing to work with them.

Additionally, thanking your customer allows you to build rapport and create a relationship of trust. You are investing in your business relationship’s future by taking the time to thank your customer.

Thanking your customer is also a chance to set yourself apart from your competition. In a world where customers are constantly bombarded with marketing messages, a sincere thank you can make a lasting impression.

When done correctly, thanking your customer can be the key to building a successful and long-lasting business relationship.

Follow up with the customer

Once the sales call is complete, it is essential to follow up with the customer. This helps to ensure that they are satisfied with the products or services they have purchased and that they do not have any questions or concerns.

Additionally, following up with customers can help to build relationships and generate repeat business. Here are a few key things to remember when following up with customers after a sales call. First, make sure to thank them for their business.

Secondly, ask if they are satisfied with the products or services that they have received. Finally, invite them to contact you if they have any questions or concerns. By following these simple tips, you can encourage customer satisfaction and loyalty.


Deciding to pick up the phone and call a potential customer is always challenging. But armed with the correct information, you can confidently make that call and increase your chances of making a sale. Let us know in the comments how these tips worked for you or if you have any additional advice to share!

A data-driven professional with more than 10 years of experience in digital marketing, SEO, PPC, automation, and so on. Privately tea lover, gamer, tech nerd, and traveler. I love writing about marketing!

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