For SEO professionals and SEO website designers, SEO friendly site design structure is an absolute necessity for every SEO project. That is because search engine optimization requires a well-structured website design to be effective.
The Importance of SEO Friendly Structure
Before SEO became essential for websites, non-SEO specialists did not worry about the site design structure because they believed all that mattered was how many links you had on your page.
Then Google proved that having many links pointing to your site does not matter if no search engines could properly index those web pages.
Creating an SEO-friendly website design structure is one of the most critical things any webmaster can do to improve SEO.
So what are the elements that make up this structure? The answer lies in creating a site map.
Optimizing SEO Friendly Site Map
A site map is what a search engine uses to index your page at the most optimum level. That means providing SEO-friendly links that direct readers to related web pages and making internal links on those same pages.
Well-organized site maps make it easy for visitors to find the information they are looking for within the website and help search engines quickly access all relevant posts, content, and pages on the website.
Whenever specialists work with clients who are building new SEO-friendly websites or want to plan how they will structure their site, experts usually base their suggestions on Google’s suggested best practices for creating an SEO more familiar site map (see Resources).
One of that SEO is to organize your site map hierarchically. SEO specialists should break up links into topical categories and subcategories that are similar to the natural way people search for information online.
Linking SEO friendlies posts under those category titles makes it easier for users to find relevant information within the website. For example, you might have an SEO topic about “SEO Tips.”
Each post title clearly states what SEO techniques the reader can expect to learn more about on that page: SEO Friendly Internal Links.
When creating internal links, SEO specialists suggest titles that reflect how people search for keywords related to each post.
Using this structure, people who are doing keyword research and looking for phrases like “how SEO works” or “SEO tips for beginners” are more likely to see SEO-friendly pages about SEO best practices. As a result, those posts will rank higher in search engine results for related questions.
SEO Friendly Site Structure
Another practice is to create SEO friendlies site structure with a few levels of hierarchy as possible. SEO specialists call this creating flat site maps.
Experts suggest limiting the number of categories and subcategories in your SEO topic pages to no more than three levels deep.
Search engines have determined that users tend not to want to click through too many links before landing on the page they were looking for, so by keeping the number of SEO topics at a minimum within each category, you increase the likelihood of showing up higher in search engine results.
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How To Use Site Map SEO Friendly Link Structures?
When SEO specialists create site maps for clients, they usually use HTML pages on the website with links pointing to relevant pages.
Search engines recognize each of these links as a separate link from one page to another; however, if you have too many of them, it can negatively impact your SEO efforts because search engines may process your site too quickly and stop indexing all your posts. Google suggests balancing internal linking with external ones.
That means having about two times more internal than external links on any web page, which spreads out the burden for both visitors and search engines while increasing efficiency on both sides – make sure that those links are relevant!
To create SEO-friendly links, you can use a site map generator available at some leading SEO software providers.
However, if you want to know how search engines work and get more hands-on experience with your site, then try following these simple steps:
Use HTML <head> tag to make sure that the links include “rel=nofollow” attributes
Create SEO friendly URLs
Use CSS styles to link SEO topics within a category page (external links will still have their standard text formatting)
Test pages using Google’s Webmaster Tools or other testing tools used by your client if possible. If not, this is still an excellent chance for you to practice and learn about how SEO friendly URLs work.
Get a second opinion from other SEO specialists, if possible. It’s always good to get more than one perspective on any given topic.
How can I make my website SEO friendly?
The best way to make your website SEO friendly is to get a company that can provide you with SEO services.
These services will help optimize the content, site map, links, and any other technical aspects of the site. SEO companies or individual professionals can provide these services.
The goal of an SEO expert is to increase the organic rankings in search engines for relevant keywords and phrases without any spammy tactics that might hurt your website. The following are some tips on how you can have a site that is highly ranked with search engines:
Use relevant content on your website.
The content will be the deciding factor on what keywords you should use to optimize your site. Therefore, make sure that the range includes keywords and phrases related to the topic of the site.
Create an SEO friendly URL structure
That is important because readability counts a lot for SEO.
In general, the rule is that each page on your website should have about two times more internal links. In most cases, the best way SEO friendly site map design works are to improve ranking and search results.
Keywords should be placed in the title of pages and also within the first few sentences or paragraphs for them to have a chance at being indexed by Google. However, remember not to go overboard, as this may affect your search ranking negatively.
Select a site map generator
It should also have search engine optimization in mind to save you time instead of having to build your own each time you create an SEO page. The last thing you want is to have all your work go down the drain because it is not optimized for search engines.
SEO Tips for Creating SEO Friendly Site Maps Design Structure
For those who are still learning the basics of SEO-friendly web design, all this information can seem overwhelming, especially when creating multiple pages for a website with an extensive site map.
The best solution is to plan and start small by first learning some basic HTML or CSS coding languages so that you can familiarize yourself with site maps and see how they would appear in practice before getting too far into your project.
Then decide which type of site map structure will work best for your clients’ needs, and stick to that format.
If you’re having a hard time getting clients to accept SEO site maps, then consider offering them an alternative: try using simple HTML pages instead of CSS or other design applications for linking pages in SEO topics.
While it won’t have the same visual appeal as fancy graphics do, your clients will still benefit from a better ranking in search engine results after you publish your posts online. If only there were a way to combine these practices into a single SEO-friendly website design structure.
You should not focus on one unique brand keyword on your first page. Instead, it is best to focus your keywords on a particular theme to determine an outline for your website to be more than just a name. For example, images and videos together with small blocks of text may improve the look of your homepage for visitors.
It’s a good strategy also to provide a few social proofs and a compelling letter of intent. And after all the saying about your homepage, make sure you get something you like and not needlessly fill in. If you make sure, your content provides a lot of value for search engines by providing them a good experience for your visitors and answering all their essential questions.
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