A “marketing coordinator” works with all types of media and coordinates promotional activities such as advertising and public relations. Most coordinators work full-time in office settings during regular business hours.
Some employers prefer that applicants have completed some college courses in marketing or promotion; a high school diploma may be acceptable. Previous experience is often required or preferred as well.
Job Title Marketing Coordinator
A marketing coordinator has many responsibilities, including educating the public about product lines and services, promoting new products and services through various media outlets, increasing sales at events, researching customer demographics for promotional purposes, maintaining databases of consumer data to develop sales strategies. A typical day on the job may include:
- Communicating with clients or customers by phone or email to answer questions or resolve problems.
- Calculating budgets for projects.
- Projecting costs vs. revenue.
- Creating presentations with statistical data.
- Attending meetings with co-workers to discuss promotions plans.
- Updating client files on computer systems.
What Does a Marketing Coordinator Do?
Marketing coordinators typically have a bachelor’s degree in marketing, advertising, or public relations, and experience working in the field is preferred. In addition, most positions require knowledge of social media platforms such as Facebook, Twitter, and Instagram.
They should also know how to write press releases and coordinate events. In this role, you will be responsible for updating websites with company information, creating promotional newsletters, and compiling reports on website statistics. You may also participate in research projects that consist of market analysis and feasibility studies for new products.
A marketing coordinator is a person who implements and executes various media campaigns to increase awareness of products, services, or events. Although this may seem like a simple task, it requires greater knowledge than one might think.
A single campaign can include advertising through radio, television, print ads or billboards, press releases; social media; online advertisements; direct mailings; telemarketing initiatives, public relations efforts such as charity work, or hosting community outreach activities.
The breadth of responsibility for coordinators varies based on the location and size of the company. For example, large corporations tend to have teams dedicated to specific aspects of marketing (e.g., PR/Communications; Media; Creative), whereas smaller companies may rely on the coordination skills of only one or two individuals and give them a more comprehensive list of duties.
How Can I Become a Marketing Coordinator?
Many employers prefer candidates who complete some college courses in marketing or promotion; a high school diploma may be acceptable. It’s also common for new hires to gain experience by starting as an intern and then taking on more responsibilities as they learn about company operations and gain trust within the office environment. You can find out if you can get on-the-job training by asking current marketing coordinators how they got started in the field and what kind of education is preferred.
What is the Average Marketing Coordinator Salary?
Common marketing coordinator salary $44,000 per year as of May 2015, according to the job site Indeed.com. The median average annual wage was $43,000.
Those in the highest 10 percent earned more than $62,000 a year, and those in the lowest 10 percent earned less than $32,000. Marketing coordinators in California reported the highest salaries, $61,000 per year.
New York ranked second at $59,000, and Washington was third at $49,000. The lowest salaries were reported in Arkansas and West Virginia: $35,000 and $34,000, respectively. On the other hand, entry-level marketing coordinators working for the federal government in Washington, D.C., earned an average of $52,000 per year.
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What Affect Marketing Coordinator Salaries?
The salaries of marketing coordinators vary based on the number of years they have been employed in a particular field. Although new hires typically start with an annual salary averaging $43,000, after 10 to 19 years of experience, you could earn an average of $62,000 per year. With 20+ years of experience or more, salaries can range from $57,000-$71,000 per year.
In addition to location and industry type, the size of a company is also a factor when determining how much a marketing coordinator makes.
For example, a large corporation with a team dedicated specifically to marketing may pay their coordinators more than small businesses who expect one individual to plan and execute multiple tasks on/her own. Other factors that may affect how much a marketing coordinator makes include level of education, whether or not you are bilingual (spoken in two languages), and a unique certification that employers favor.
How Can I Increase My Income as a Marketing Coordinator?
Whether you’re just starting in the field of marketing or looking to increase your salary from where it was last year, here are five tips for successfully negotiating your job offer:
Create a Competitive Market Analysis
Before negotiations with an employer, do some research by collecting recent market surveys on salaries within the companies’ industry and geographic region. This data is public information, so all you’ll need to do is call the company’s human resources department and request any relevant reports.
Create an Accurate Job Description
Once you have the reports in hand, read through them carefully and develop a realistic idea of what other employers pay for this position. Then, when you’re ready to talk salary with your prospective employer, avoid disclosing any numbers that don’t align with the national averages; this could lower your chance of successfully negotiating a pay increase.
Be Aggressive but Reasonable
The next time you receive a job offer that’s less than ideal (e.g., lower salary), try responding with how much money you would like in addition to the initial figure; however, make sure not to ask for too much. For example, if you ask for 150% more than what they offered, they might take it as offensive and simply decline your request.
Be Ready to Provide a Reason for Your Requests
When negotiating your salary, be ready to explain what you would do with the extra money and how it will benefit the company. For example, suppose you can provide solid evidence of why you deserve a higher salary and what kind of impact increased pay will have on both work morale and productivity. In that case, this could increase your chance of successfully negotiating a better deal.
Work Towards Certification
Another way to increase your chances of receiving a raise is by getting certified in something that shows potential employers that you can perform well in your current job and excel when tasked with additional responsibility. For example, if you’re already marketing who specialize in social media, showing employers that you’ve passed the Social Media Marketing Certification will demonstrate your commitment to furthering your career.
How Can I Reduce My Costs as a Marketing Coordinator?
If you’re not satisfied with how much money you currently make, here are six tips for cutting costs to reduce the stress on your financial situation:
Start Saving Early
One of the most effective things you can do if you want to save more starts early. Instead of waiting until next month or next year, set up an automatic savings fund so that money is automatically taken out of each paycheck and deposited into a separate account. This way, when emergencies arise, or there’s something special you would like to buy (e.g., car, vacation), this won’t impact your regular, everyday expenses.
Avoid Large Purchases
If you know that you don’t have enough money to comfortably afford something, avoid making the purchase altogether. Suppose it’s a big-ticket item (e.g., a new car). In that case, this may mean forgoing some smaller purchases to accumulate more savings until there is enough ready cash available to pay off the expensive product or service.
Think About Cost vs. Benefit of Each Purchase
When shopping around for anything (e.g., grocery items, clothing, etc.), consider how much each item will cost and then compare that number to what it will offer you; this will help you make informed decisions about any significant financial decisions that are weighing heavily on your mind. For example, walking away from something that seems like a good deal but requires lots of maintenance and is too much work for the money saved is better than buying something that doesn’t offer any real value or purpose.
If you’re having trouble keeping up with all bills, prioritize which ones need to be paid right away (e.g., rent, utilities) vs. those that could wait until you have enough extra cash on hand to cover them (e.g., cable, internet). While this may not be an ideal situation since some services will go offline if they aren’t paid, it’s better than living paycheck-to-paycheck, which can lead to expensive overdraft fees or possible legal action being brought against you.
Follow a Tight Budget
If you’re currently living paycheck-to-paycheck, tracking all of your expenses is very important. Instead of remembering what you spent money on last month or even last week, use an app like Mint, which will automatically track how much you have left in your budget after all purchases are made. This way, if something unexpected comes up (e.g., car breaks down), it will be easy to see that there isn’t enough money to cover the costs without making sacrifices elsewhere.
Rely on Public Transportation
Depending on how far away from work you live, relying solely on public transportation can be cheaper than owning and maintaining a car for distances too far to walk but not close enough to commute by bus. So whether you’ve got a long commute, don’t have access to a car, or simply want to save money on transportation, public transportation is another cost-effective option that doesn’t require any upkeep over the years.
Marketing coordinators typically earn $39,000 per year. However, to increase earnings and job opportunities, one should pursue a certification in social media marketing. Additionally, saving early can help create an emergency fund for unexpected costs and avoid large purchases that will add up over time.
Finally, living by a budget and prioritizing bills can ensure that essential services are cut off while limiting expenses elsewhere. By cutting unnecessary costs as a marketing coordinator, one can feel more financially secure, which leads to significant life satisfaction.