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Facebook Marketing Action Plan: Tips and Tricks

A Facebook marketing action plan is a road map for your Facebook marketing strategy. It helps you stay focused on the goals you set out at the beginning of the year and maintain an organized approach to Facebook advertising. A Facebook marketing action plan can be as simple or complex as necessary, depending on the size of your company and how much time you have available to dedicate to Facebook marketing. This blog post will discuss some tips and tricks that will help you create a Facebook marketing action plan that works for your business!

Why is A Facebook Marketing Strategy Important?

Having a Facebook marketing strategy in place is essential because Facebook changes its algorithm from time to time. This can impact how Facebook decides which audience should see posts, and it may also change how you need to advertise if you want to get conversions or sales from Facebook ads!

Every business’s Facebook marketing strategy’s main goal should be to get more Facebook likes, Facebook shares, and Facebook conversions. Facebook shares and Facebook likes are usually a good indication that your Facebook audience is engaged with the content you post on Facebook. Facebook conversions can be achieved by running ad campaigns targeted at people who are interested in “buying” whatever it is that you sell – whether this is physical products or digital downloads such as eBooks, webinars, or online courses. Facebook conversions are typically achieved by creating highly targeted Facebook ads optimized to get the best possible return on investment for your Facebook ad campaigns!

Marketing Action Plan

Set Goals

These should include Facebook likes, Facebook shares, Facebook conversions, or some other indication of engagement with your business page content. You’ll need to set goals to measure the success of your Facebook marketing action plan, so make sure that you set a goal for every significant aspect of what you’re trying to achieve through your Facebook business page!

Create a Timeline for Your Goals

Next, you’ll need to create a marketing action plan that breaks down the steps from goal setting into smaller tasks and timelines. This will help you stay organized as you work towards achieving each of your Facebook marketing goals! It can be helpful to set up a spreadsheet on Google Docs or Microsoft Excel so that you can easily keep track of your progress.

Develop a Plan for Achieving Your Goals

Creating an effective Facebook marketing action plan is the key to successfully implementing your social media marketing strategy. Your Facebook marketing action plan should include how frequently you will post, what times of day you’ll be posting, and which types of content or ad campaigns are best suited to achieve your set business page goals!

Set Tasks and Milestones

Set tasks and milestones that help you reach all of the goals that have been identified in step one. The more specific these milestones are, the more likely you are to meet these goals successfully. Set a deadline for when each of your milestones should be completed by and try to include at least one metric that will indicate whether or not each task has been successful – e.g., if you set out to get 30 Facebook likes per week on Monday, then this means that every Friday you should have a Facebook post that 30 or more people have liked.

Target Audience

Targeting your audience is also an essential part of the Facebook marketing action plan. You’ll need to know whom you’re targeting with each post and ad campaign so that you can better optimize for results.

Start a Facebook Ad Campaign

You might need to set up an ad campaign for your business page if you want to achieve some of the more challenging goals that have been identified. For example, you can use Facebook ad targeting tools to find people interested in buying from your store or maybe just interacting with, liking, and sharing content from your company’s business page.

Improve Engagement

Getting more likes, shares, and comments on Facebook content is an effective way to achieve some of the goals included in your marketing action plan. You can do this by creating highly targeted ads that are designed to be easily shareable, or you could also try scheduling posts for specific days and times just before peak engagement levels – e.g., around lunchtime when people are likely to be checking Facebook on their mobile devices or during the weekend when more of your followers might be logged in to social media accounts!

Track Progress and Make Adjustments

Every time you achieve a milestone, it’s essential to take the time to stop and celebrate your progress – this will encourage you to continue working hard towards attaining future milestones! It is also necessary to track how well each task in step two is working. This will allow you to make any adjustments required to make your Facebook marketing strategy as successful as possible!

Plan Engaging Content

Facebook posts using photos received more interaction than those without any. Facebook is changing the aspect ratio on advertisements and posted content on mobile. Emojis increase comments by at least 33% and likes by at least 57%. Diversify the types of posts you place and diversify the topics you post, and prepare for coming holidays and events. But posts get better – more. Not everyone on your Facebook followers saw each one of your posts. If you want followers to understand your business, they can visit your website. If you can give away a product or service for free, you can encourage users to share, comment on it.

Set Your Budget

A typical Facebook marketing budget includes conversion, lead generation ads, boosted posts, and content creation. Pagelike advertising shows advertisements that help grow your followers on Facebook. Your business’s Follower Development leads to enhanced brand awareness and reputability. Just a tiny fraction of your followers will see your posts decline in organic reach over time. The best way to determine how accurate your budget will be is to determine the social repercussions over a month. If it is positive, then you’ll likely make a few adjustments.

A/B Split Test

The key to a successful Facebook promotion strategy is A-A split testing. This is when you compare minor system variations to help determine which parts of it work best. Of course, you have to continually optimize everything if you want the best results from your plan.

Implement Your Plan

Once all milestones have been achieved, it’s time to implement your plan and start using the tactics outlined in step three to achieve whatever goals were set for yourself or your business page. Whether this is increasing your Facebook likes, getting more conversions, or anything else!

Facebook Tips and Tricks For Creating Facebook Marketing Action Plans

The best Facebook marketing action plans are the ones that you can stick to! If your Facebook marketing plan is too complicated, it will be difficult to measure precisely how well each element of your Facebook advertising campaign performs. Start by identifying the primary goal of every part of your Facebook marketing strategy and make sure all features link back to this main Facebook marketing goal. Make sure your Facebook action plan is easy to read and follow so that you can quickly identify any areas where you need help or additional resources!

A Facebook Marketing Action Plan Example For A Local Business

For example, the Facebook marketing strategy for a local business might be as follows:

  1. Post two times a day with pictures and links to appropriate content. Include both inspirational quotes and relevant industry news that is interesting and informative for the target market. Use hashtags (i.e., #motivationmonday) as well as other textual cues such as “check this out” or “see what happens when you XYZ.”
  2. Post two times a day with links to sales pages for your company’s products or services. These posts should be more promotional in nature and may include time-sensitive offers or discounts. Again, use hashtags as well as textual cues such as “only Xyz days left,” etcetera.
  3. Interact by sharing others’ posts (with permission, of course) and commenting on relevant content. However, do not spam other pages’ updates with your promotional messages.
  4. Upload photos or videos that engage the target market – pictures of employees at work, for example, behind-the-scenes shots, etcetera. Again, hashtags may be used as well as textual cues.
  5. Post once a week with links to blog posts relevant for the target market, and use hashtags as well as textual cues such as “read this,” etcetera. Also, include a short excerpt from the linked post in your update so that users have an incentive to click through.
  6. Upload photos or videos of events attended by your company, and use hashtags to encourage users to engage with the content. Include textual cues such as “watch what happened when we went,” etcetera.
  7. Post an update about upcoming events or offers relevant to the target market once a month, and include time-sensitive information such as “only Xyz days left.” This is also an excellent time for textual cues such as “make sure you’re there,” etcetera.

A Facebook Marketing Action Plan Example For A Large, National Business:

For example, the Facebook marketing strategy for a large business might be as follows:

  1. Create a Facebook page for your business.
  2. Post on your new company Facebook page every day to build a relationship with fans and drive traffic to the website. Use images, videos, and links as well as text posts on this social media platform. Try out different types of content over time so you can see what works best.
  3. Update the Facebook page regularly with news and developments about your business.
  4. Run a competition to increase engagement on your Facebook page by offering prizes related to your product or service. Attention is how often people comment, share, like, or click through from this social media platform to other parts of the internet that you want them to visit.
  5. Get people talking about your business by running a question and answer session on Facebook where you ask fans what they want from the company in the future, such as new products or services.
  6. Invite customers to submit their content for publication on social media sites like Facebook to be more personalized. This may include photos they have taken, videos they have filmed, or comments about the company.
  7. Place a Facebook “like” button on your website so that people can follow you from their computer to this social media site and vice versa. This way, they can keep up with all your posts without having to log in each time.
  8. Use Facebook advertising as component of your marketing campaign to increase brand awareness and attract new customers from all over the world.
  9. Add a Facebook “share” button on your website so that people can share interesting content with their friends on social media sites like this one. You could also encourage them to show you what they think about your business by allowing them to write reviews for your products or services.
  10. Run a competition on Facebook where people must like your Page to enter and share the post with their friends to increase engagement even more. Offer prizes related to your product or service, such as vouchers for free goods or discounts off future purchases.
  11. Use Facebook events to organize special promotions that will take place over the course of a specific period. For example, if you are running an event like this, make it free to attend for the first month only so that lots of people will come along and join your Facebook page before they find out about future promotions.
  12. Provide a phone number and an email address on your Facebook page so that customers can contact you quickly with any questions or problems.
  13. Add links to other social media accounts like Twitter or Pinterest from the “About” section of your business’s Facebook page so people know where else they should look for information about this company.
  14. Put up a “trending topics” box on your Facebook page so that people can find out what is popular and exciting right now. You could also add links to similar pages or websites in this section of the social media platform, so it makes sense even if they do not click through.
  15. Make sure you have at least 100 likes before you start advertising on Facebook so that the right people will see your adverts. This way, it is more likely to work and bring in new customers interested in what you have got to offer them.
  16. Ask your page fans for ideas about how they think you could improve this social media platform or what else would make it more interesting for them. Use the ideas you get in future posts and adverts to try out different content types like videos or photos, such as this one.
  17. Publish helpful content on your Facebook page related to your product or service, such as blog posts from other websites. This will help people find out more about what you do and encourage them to visit your business website for even more information.

How do I Set up Facebook for Business?

It’s free. Once you have created your Page, you can start creating new content, sharing the contacts for customers, directing visitors to your website build a product catalog, and communicating with your existing and potential customers. If you have free money, there are other options like advertising your business profile on Facebook, such as through an advertising service. Get the complete guide on how we create Facebook pages for businesses. It is free to add Facebook photos to your site for some time. Be careful: your info won’t appear.

To get started, you can go ahead and list down some of these ideas directly related to your own company so that you have simple content updates in place already when it comes time to promote your business on Facebook.

Make sure you do not copy and paste content from other websites as this is against the terms of service – but there are lots of resources out there which your business can use to create its own Facebook marketing plan.

Facebook Page Tips: Don’t be fake, just honest! Could you keep it clean and professional? Be transparent about who runs the Page. Please talk about your product or service and why people should buy it.

Publish helpful content on Facebook related to your products, such as blog posts from other websites. This will help customers find out more about what you do and encourage them to visit your business website for even more information. Don’t forget to add links back so they can see your site!

Types of Facebook posts

Facebook provides several kinds of posts. Each has its advantages and can stimulate engagement in different ways. Your social media plan and marketing plan will likely determine what format of posts you’re producing. We break down the several options you have available for your Facebook page and show samples to help ignite some ideas. For more information, visit [link] Facebook pages and get more information about how to create.

How do I Choose the Perfect Type of Post?

A great way to get started is simply sharing the content that performs well on other channels. What about pages on the blog that still get people to comment on your posts? This is another competition Facebook page. For the best results, use a best-practices approach to sharing your content rather than simply CrossPage. Alternatively, you can listen to people talk about what is best for your company… or what challenges they would like you to address. Finally, keep an eye out for what people say about your competitors. Yes, that means eavesdropping, but this is a small business case.

A Facebook Text Message or Status Message

Text postings are direct and to the point, but if you are looking to drive traffic for this website or convert a lead to a sale, they are not a great choice. However, text posts can significantly help share important information your audience might be seeking out on your websites, like ticket availability or opening hours. Use a text to ask a question or request feedback. Use text messages to encourage conversation and share important information with your audience. Such as ticket availability and closing hours of your Facebook page should not be shown in the news feeds. The algorithm on the social site doesn’t appreciate such low-tech posts.

Facebook Photo Post

Photos have a significantly greater response rate compared to text pictures. Particularly for product-based businesses, images of products and services at action can be highly efficient. And do not worry if you are an amateur photographer — or are selling something challenging to capture in an image — stock photos are here to save your day. Just make sure you understand the necessary copyrights of your ideas before you post them on your website. I have selected 25 great images in stock and can show you how to make a beautiful image using stock photos to enhance your product. In addition, the soup bowls contain tasty sourdough breads to share.

Pinned the Post

A pinned post is all of your regular Facebook posts that remain on top of the Page. This helps everyone know that it was the only person seeing your website while they were here with your company. When a post is pinned, you can tell by how it reads “pinned post” just above it. Use this feature to protect your important information or valuable info from getting lost. Tell me the reason for how your website is going to grow in popularity. You can change your Pinned Page anytime you want. This is your chance to show why you’re liked on your Facebook page.

Linked Content Posts (aka Link Posts)

Link posts are posts whose URL is linked to your followers. Just paste a link into the compose box, and a preview of the website will automatically preview. Remember to add some words to this post before clicking Publish. Links have more engagement than a simple text link and have relatively less than photos and videos. For example, Wealthsimple shared a link for a how-to article with a nice Meta Image and the description. It made it appealing to click and read right now. CLICK. For additional information, visit my [link].

Facebook Live Video Post

In spring 2020, Live viewers’ numbers increased 80%. Live videos are an intimate way to communicate authentically with the people of Facebook. These broadcasts can be used for Q&As, tours, technical demos. The British Council hosted the online poll with over 700 views and incited an active conversation among the viewers on the site. A separate post about the Facebook Live marketing opportunity is available today to talk about how to use them in a live post on Facebook. For more information, see FacebookLive.

Facebook Stories

Facebook Stories live at the top of the news feed and therefore can avoid the algorithms. Almost half a billion people watch their own Facebook stories. Photographs appear for 5 seconds, and videos can be 15 seconds. This 60 second Doc was present today then gone tomorrow, but it does offer me an intriguing preview shortly. Facebook Stories disappear after 24 hours but are immobile to Facebook’s algorithm. It’s what makes them come here and go tomorrow. So it should be for us.

Facebook Video Post

Videos have a much higher engagement rate than photo posts. On Facebook, all video plays in news feeds which can easily catch users’ attention. Vox posts its explanation videos directly in its spread to Facebook users so that they can soak in all the information right now. For specific Facebook video marketing advice, check our six critical elements for a perfect social video. More info on video marketing can be found on Facebook.com.com and iReport.com.

How to Get Likes on Facebook – Quick Tips

  • Create valuable content that will attract your audience.
  • Know what you want! If you have a clear vision of what results from you are looking for, it’s easier to figure out the best action steps to take to get there.
  • Use images and other visual elements on Facebook posts so people can see them better at first glance. Make sure the photos are at least 700 x 400 pixels.
  • Make your posts more readable by using short paragraphs, bullet points, and subheadings with the H tags (H*).
  • Engage people who comment on your posts! This is a great way to build relationships. Respond quickly when someone comments on one of your Facebook posts. You can also use your Facebook page to host live Q&A sessions or webinars.
  • Run a contest on Facebook! You can ask people to enter their email addresses, visit your website and even share the post with friends for extra entries. The possibilities are endless!
  • Use Facebook Insights to learn more about what content is resonating with your audience.
  • Use Facebook groups to find other marketers in the same industry as you and connect with them! You can also invite your fans to join these private communities.
  • Post at the right time of day – if most people are online, post content during those times for optimal reach.
  • Ask an engaging question for people to comment on.


If you have been wondering how to use Facebook marketing, read on successfully! Our article will provide a few tips and tricks for your next campaign. Whether you are looking for the correct type of ad or want some inspiration, we can help. We would be happy to brainstorm with you about what might work best based on your business objectives. Happy reading? Check out our other blog posts here!

Check also

Steps to Develop an Email Marketing Strategy
The Secrets to Creating a Product Marketing Plan
How to Plan a Marketing Budget

Professional consultant and project manager in software houses. He has over 8 years of experience as a project manager for key clients. Currently mainly works on business consulting and communication with strategic clients. Privately a fan of good food, board games, and cycling. He loves to share his experience with new people!

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