The content marketing landscape is always shifting. If you want to get the best outcomes from your content marketing efforts, you must be flexible.
To know exactly how your content marketing strategy is panning out, your need to monitor your results and compare them with the industry. You can do that by looking into the most important content marketing statistics.
These marketing statistics provide insights into the content marketing industry is and where it’s heading.
We’ve researched the newest available data to show you the true scale and importance of content creation. In today’s article, we present the best facts and most telling marketing statistics.
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Content marketing statistics
One of the most important reasons to utilize content marketing is that your target audience is already online. Therefore, content marketing is an excellent method to reach out to them.
Do you keep up with the most recent content marketing research? The majority of people are aware that content marketing works.
But sometimes, you need evidence to ensure that your plan will succeed.
Understanding the data will also aid in strategic planning. You’ll learn what kind of material and delivery is appropriate for each audience.
They’ll also assist you in making data-driven decisions that you’re confident will result in business success, such as attention, recognition, leads, and purchases.
We’ll start with general content marketing statistics.
According to Pew Research, 26 percent of American adults are almost always online. They belong to the 77% of US adults who go online at least once a day. Between once and several times a day, they go on the internet.
According to Statista, the worldwide digital population is just over 4 billion. This includes 3.7 billion mobile internet users. In addition, there are also around 3 billion social media participants.
The next figure comes as no surprise. According to the Content Marketing Institute (CMI), 91 percent of B2B marketers utilize content marketing to communicate with consumers.
Also, the CMI’s 2018 B2C content marketing statistics show that 86 percent of B2C marketers consider content marketing a key approach.
The Content Marketing Institute (CMI) claims that content is one of the most effective methods to market a company. Almost half of all marketers intend to use content to communicate with their customers.
PointVisible too shows that 60% of B2C marketers are committed to content marketing.
Many marketers, however, are unfamiliar with the concept of content marketing. According to Marketing Profs and the CMI, only 63% of enterprises have a documented content marketing strategy.
Below, we present more useful content marketing statistics:
The average person consumes 7 hours of content daily.
You’re probably thinking, “That’s a lot of screen time.” But worldwide online content consumption rose by more than half in 2020 as people were kept indoors. As a result, the present average of 3 hours and 23 minutes is significantly improved from the earlier comparable period.
This latest data illustrates how much of a growing need for content. So it’s no wonder that so many enterprises are devoting resources to meet this rising demand.
82% of companies report using content marketing
In 2020, most companies reported the same. This 12% rise indicates that content marketing is anything but dormant – it’s thriving.
The number of businesses using content marketing is increasing at a rapid pace. If you haven’t already, now may be the time to join them.
According to the Content Marketing Institute, 91% of B2B marketers use content marketing to engage with prospects. In addition, according to the CMI’s 2018 B2C content marketing statistics, 86 percent of B2C marketers see content marketing as an important approach.
84% of marketers using infographics find them effective
When assessing content marketing efficacy, images are an excellent place to start.
With images, your content is more likely to be seen, making it an excellent approach to reaching a larger audience. Images also help spread your message wider, as content with images also gets more shares.
There are a lot of image kinds available. Infographics are a fantastic place to start. OKDork claims they’re the most shared content category, according to Forbes. According to OKDork, 84 percent of those who use infographics believe them to be effective.
Blog content creation is a top priority for 53% of marketers.
Blogging is one of the most popular content marketing strategies, according to the most recent content marketing lead generation statistics. In addition, OKDork’s findings reveal that blog entries are among the most widely read material on the internet.
According to its findings, the majority of HubSpot’s traffic comes from blog post titles with 6-13 words. And Orbit Media claims that the typical blog article is 1142 words long.
Marketers who prioritize blog content are 13 times more likely to see a positive ROI
It’s no surprise, then, that most marketers name blog creation as their most important content marketing strategy.
According to current internet marketing statistics, blogs are one of the most popular types of online content, even though video material has overtaken them in recent years.
Long-form content performs better than shorter content by over 40%.
Research shows that Google favors pages with high-quality content. So, if you’re concentrating on blogging and written content marketing, aim for a word count of more than 2,000 on your page.
According to the content marketing SEO statistics compiled by QuickSprout, a reasonable word count is likely around 2,400.
66% of B2B customers agree companies should make it easier to access their content
Even though marketers have made significant progress in creating Interesting material for clients to read, it’s clear that they still have a long way to go.
According to the latest B2B content marketing trends, statistics, and insights, well-designed platforms with a smoother user experience can attract new clients in the next year.
81% of content marketers believe their customers view them as a credible.
B2B content analysis demonstrates that giving excellent information fosters durable connections and predicts long-term success by gaining consumer confidence.
This corresponds with 78% of businesses valuing creativity and demonstrating their talent, suggesting that each piece of fresh content they release is given great attention.
Content marketing strategies generate over four times more leads than paid search campaigns.
This study found that when businesses switched to content marketing, their marketing expenses fell by 41%.
Furthermore, when a major firm switched to content marketing, the average acquisition cost per lead dropped from $108 to $64.
Only 9% of B2C marketers believe their content marketing technology proficiency is at an expert level.
40% of content marketers claim their organization’s proficiency is at an intermediate level. It shows that most companies are just starting to see early success with the technology.
94% of marketers use social media for content distribution.
Social media is used for almost everything we consume from the internet today. We’d rather just launch Facebook or Twitter to stay up to speed on all of the latest news rather than opening dozens of tabs in our browsers.
Advertisers are well aware of this, and nearly all of the respondents said that they use social media in their content distribution strategies.
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68% of B2C marketers use social media stories to distribute content
According to the Content Marketing Institute, stories have become the choice feature for most B2C marketers. Stories and shorts prove to be the most effective way to engage the audience. Second place takes long-form content with 57%, such as articles and guides, and video snippets come in third at 52%.
48% of marketers are making YouTube video content a priority
Now for some video content marketing statistics, marketers are going big on video according to the State of Inbound report. Apart from YouTube videos, 46% of content marketers plan to focus on Facebook videos.
Video is trusted by 40% of millennials, and half of those aged 18-34 would stop what they’re doing to watch a new video.
According to Content Marketing Institute, 72% of B2B marketers and 76% of B2C marketers use video.
It’s pretty effective: Aberdeen Group says marketers who use video get 66% more leads per year.
One thing’s for sure; video isn’t going anywhere. By 2021, Cisco says, the video will represent 82% of all internet traffic.
Videos added to email content can increase click rates three times.
Interactive email content, according to the same research, results in a 73 percent increase in the click-to-open rate. GIFs, animation, foldable menus, and other interactive features can improve content engagement and revenues.
In 80% of cases, content creation is what B2C marketers most often outsource.
The content creation process is what is the most likely to get outsourced. And there’s a good reason a content marketing team would like to get rid of the burden of content production.
Usually, it is cheaper to outsource, which leaves more money for funding other aspects of the content marketing campaign. Also, it means they can pay better their top employees planning for the next big step for other content marketing efforts.
60% of marketers repurpose content two to five times, but only 29% have a strategy for doing it.
Repurposing content pieces that have proven successful is an important part of a smart content marketing strategy.
Actually, 45% of businesses use automated marketing efforts for repurposing content regularly.
However, most businesses have no real strategy for repurposing content, and many good opportunities for improvement get wasted.
61% of marketers claim updating/repurposing content is the most effective tactic
As SEMrush statistic shows, content marketing isn’t just about creating new content. Instead, one of the most effective content strategy tactics is reviewing and auditing your existing content and updating it.
Updating your content ensures readers’ trust and can give you an SEO boost and help your blog posts rise to the top of SERPs.
You can use different distribution channels for your repurposed content. You could turn a blog post into a YouTube video or a podcast, for example. Additionally, you can use infographcis both for your blog posts and social media content.
Content marketing costs 62% less than traditional marketing
The most cost-consuming part of content marketing is usually the content creation process. For example, many companies pay freelance writers to create compelling blog posts for your company blog.
Fortunately, you don’t necessarily have to pay to distribute content. This makes content marketing more cost-effective than traditional marketing like paid ads.
72% of marketers say content marketing increases engagement.
Moreover, 72% of content marketers say it has increased the number of leads.
Content marketing is a great way to increase sales, but it’s not always easy. In this article, we wanted to provide you with some content marketing stats that may help give you the boost you need. In addition, we hope these content marketing statistics will inspire and motivate you as they have for many other businesses seeing success through content marketing.