What is the content development process?
Content development is a full process of planning, creating, distributing, and auditing content to reach business goals.
Your content marketing objectives can vary depending on your business. For example, your goal can be building trust with your customers, boosting user engagement, or generating more sales.
Content development is an essential part of any content marketing strategy.
Content development includes actions from strategizing and planning through content creation and SEO to promoting content and performance tracking.
All these processes are closely connected and should be considered when you create a content marketing strategy.
Why is content development important?
Content marketing is an important part of businesses that want to stay relevant to their target audience.
82% of companies report using content marketing, and for a good reason. The main reason businesses design content development strategy is that it saves a lot of resources.
First of all, it saves time. Content strategy and planning let you meet deadlines and avoid frustration and overwhelming content creators.
It also saves your marketing team a lot of effort. Because you will only create content based on thorough research, it is tailored to contribute to your business goal.
Most importantly, a well-designed content development process can save you money. When you optimize your content, carefully choose promotional channels, and monitor each piece’s performance you can be sure it hits the mark and generates ROI.
Most essential tips for content development
Below, we present to you our tips for content development strategy. Then, we’ll go through all the content development steps, focusing on the questions to ask and the actions to take.
- determine SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for your marketing campaigns
- choose individual goals for content pieces
- make sure your goals cohere with your overall marketing strategy
Do audience research
The most effective way of collecting the data on your prospects together is to create a buyer persona. It should be based on a throughout customer analysis. You can create a template of a buyer persona when collecting data.
- identify your buyer persona and focus on their needs
- take into account both psychographic and demographic information
- use qualitative and quantitative data
- use all resources you have (i.e., social media polls)
Analyze your buyer’s journey
Each piece of content is built with a specific funnel step in mind. Therefore, you should conduct A/B tests to determine which candidates are the greatest for each stage.
Choose your promotional channels to ensure that they don’t send visitors to a page with a product Call To Action (CTA).
- cover all stages of the sales funnel
- create conversion paths
- encourage customer retention and long-term brand loyalty
- look for gaps in content performance
Create authentic content
When you’re producing content, the two most important objectives are to educate and assist someone in resolving an issue. While the goal is to generate leads or attract consumers toward a purchase, you also want to establish your brand’s trust.
- try not to oversell
- create quality content
- help people solve problems
Check out The Best Content Marketing Team Structure!
Keeping everyone on the same page with smart content planning is easy. However, it’s critical to connect each item to a marketing campaign and give stakeholders responsibilities for each task.
- create editorial calendar
- use the pillar-cluster model
- use different content formats
Conduct content ideation
Finding content ideas is one of the most difficult aspects of content development. Yet, finding topics and keywords is a typical content production procedure.
- identify your audience’s pain points
- conduct competitive research
- strengthen topical authority by writing in-depth content on one specific keyword
Optimize your content
Optimization is not only for SEO purposes. The major objective of Google is to give users the most relevant, high-quality results possible based on their search queries.
- make search engines friendly content
- set the right content structure
It is important to keep track of the goals you established at the beginning of your campaign. Promotion is frequently a paid service in many cases. To effectively utilize your budget, you need to connect your content piece with a certain promotion channel and the conversion path it covers.
- design content distribution strategy
- repurpose content
- connect with industry experts
Rely on analytics
Important, but it isn’t much good if consumers don’t convert from visitors and viewers into paying clients. This is why analytics is so important — by carefully monitoring. You will know what’s working and what isn’t.
- track both internal and external publications
- audit your content
How to improve existing content?
The right content creation approach is a complicated beast with several variables. So how do you make your existing process compatible with it?
If you don’t have a procedure, you may create one from the ground up, following the steps outlined above. If you already have a well-established method that could use some tweaking, start with the top and look for areas where your approach is weakest.
The result is that you’re recycling the same material over and over. However, in some situations, this might not be the case. For example, you might be generating content without having a clear goal in mind or distributing everything through the same channels.
What you can do with your existing content:
- List all of your business goals and metrics
- Go through your existing and planned content
- Conduct audience research
- Look at your audit results
Content development tools
Keyword Magic is a tool that helps you find thousands of keyword possibilities and sorts them by search traffic, difficulty, SERP features, etc.
ImpactHero is a tool that maps your content to customer journey stages, giving you actionable insights and recommendations on improving your content’s performance. It’s also good for determining the most appropriate format for each stage or objective.
Thesaurus is a mobile application that aids in the discovery of antonyms and synonyms for use in your writings.
Grammarly is an online proofreading plugin that checks for grammatical and spelling mistakes and offers suggestions to improve sentence structure.
Weava is a browser plugin that aids in the organization of all the information and quotations available on websites and PDFs at the idea stage.
Creating content can be a daunting task, but it’s important to remember that many tools and resources are available to help make the process easier. This article outlines some of the best methods for finding topic ideas, optimizing your content for SEO purposes, and promoting your work. We’ve also provided a few helpful tools that you can use to make the process a little bit easier.
Remember to always keep your audience in mind when creating content, as this will help you produce material that is both relevant and useful. And, as always, be sure to track your progress using analytics so that you can continue to improve your content strategy.