When you already have a content strategy, you need your content creation process to be impeccable. Whether you’re a content marketing team leader or a content creator yourself, you need a foolproof process to create high-quality content.
Today’s article presents you with tips to make content creation easier and faster, from creating a content creation strategy through coming up with content ideas to designing the perfect marketing content creation process.
What is the content creation process?
Content creation is creating topic ideas that will convince your buyer persona. This is a process of creating written or graphical content around those ideas. Then, that information is available to your audience as a blog, video, infographic, or other formats.
However, creating quality content isn’t the only thing in the process. Marketing content is also crucial for digital content creation. So what is the point of creating content if no one sees it?
Why is content important?
Content is everywhere in our everyday lives. Content is the news we hear or watch, the answer to our burning questions in Google. Content can be entertaining, funny, and relaxing.
Content is supposed to attract and engage your prospects and customers. The goal of copywriting and producing content is to bring new visitors to your site and generate revenue for your company.
The core of content marketing is persuading people by showing them your product in different settings, in the form of video content, podcast, blog post, or others.
To simply put it, you’re not creating content – you’re behind in the digital marketing game.
As you can see, content can be a huge asset for your business. It allows your customers, prospects, readers, and users to get the information they need to make an informed buying decision.
There are more reasons for putting effort into content marketing actions. Here are some of them:
- building brand awareness
- attracting and engaging potential customers
- entertaining and helping existing customers
- putting you in front of the competition
- driving conversions and business growth
Check out our Creative Blog Post Ideas That Your Audience Will Love!
Content creation examples
Blog posts are a classic type of content. Blogs are easily accessible and attractive to most audiences.
When people want their questions answered, they type them into Google. The results they see are usually blog posts. This is important in terms of positioning your business in search engines.
Appearing in Google has become an essential part of digital marketing. It increases the visibility of your website in the eyes of your target audience.
That’s why many companies put so much effort into creating website content, keyword research, and SEO.
Optimization for search engines has become an inseparable part of the written content creation process.
Podcasts are the medium that is growing in popularity. To create a successful podcast, you need a likable host and something your audience can learn from listening.
A podcast is pretty inexpensive in creating when it comes to content production. In addition, it can add educational value to your marketing channels.
Video content is a type of content generation process that becomes more popular as the years go by. Many companies have dedicated YouTube channels, but many do well with short films on social media.
With the growing popularity of Tik Tok and reels on Instagram and YouTube, the short form seems to be a great addition to content strategy.
Both long and short videos have their place in content strategy, so it’s essential to include them in the content planning process.
Visual content is great on its own, but it can also diversify your written content. For example, you can use graphics in your blog posts from libraries that offer royalty-free photos. Likewise, you might want to post original pictures in your social media posts.
For visual content creation, you will usually require a graphic designer. However, suppose you don’t have access to one. In that case, you can use a graphic design tool to help you create an infographic or animation.
Content offers are templates that your audience can download. They come in the form of whitepapers, worksheets, or ebooks. It’s best if you make it gated content, so your audience will need to sign up for a newsletter with their email to have access to it.
Content creation steps
Set Your Goals
At the beginning of any content marketing strategy, you should determine your marketing goals. Maybe you want to attract more visitors to your site or generate more leads? After setting your goals, each piece of content should be created to bring you closer to the desired outcome.
Know who you want to reach
Building a content marketing strategy is more than considering what to create. You need to know who you want to create for and how you can reach them.
In a perfect world, you could talk to every visitor on your website, but you can’t. What you can do is create a buyer persona.
Your buyer persona is the person you want to reach with your content. It’s a made-up character that sums up your target audience, i.e., the people who want to consume your content and later become customers.
To create a buyer persona, you need research, brainstorming, and tweaking. The result should be a clear understanding of what kind of person is interested in your offer, and you want to market to.
Your buyer persona follows a path to purchasing your product. It’s called a buyer’s journey, and it has three stages. This journey involves awareness, consideration, and decision stages. In reality, every person is at a different stage of that journey, so it’s essential to create content that appeals to each step.
This way, no visitors fall through and become unconvinced. Everyone that comes to your site should feel like they are receiving relevant, helpful information.
Choose the correct content type.
The important part of catering to different stages of the buyer’s journey is selecting a proper format. Finally, you should always meet your audience where they are.
We present you the examples of the best format for each step:
- Awareness stage – Blog posts, social media, or ebook
- Consideration stage – Podcast, video, webinar, or template
- Decision stage – Demo, review, or free trial
When considering the content type, you should go for what’s most easily and enjoyably consumed by your prospects. Make sure the format you choose serves the people you want to reach
You don’t have to create one format for every piece of content, but be sure to do it consistently.
If you struggle to decide on your content format, consider the following:
- The stage of the buyer’s journey
- Easiness your audience can consume content with
- Where do your prospects spend most of the time online
- Think of the format can you create consistently
- The resources you need to create content at a competitive quality level
We cannot stress enough how important SEO is for creating content for your blog. Researching keywords is a huge part of this process as it helps you build your content plan.
You may know who you want to create content for, but you should also know what keywords to target. It will apply a much bigger scale and allow you to reach a broader audience.
The research should show you the search volume of a keyword phrase you want to rank for. It also shows you other relevant keywords to incorporate in your content.
In the beginning, you shouldn’t go for high-volume keywords as they are highly competitive. The keyword difficulty should correspond to your domain authority.
You can also apply SEO to social media. For example, including the main keyword in your profile name and bio can improve your visibility. Also, remember to use relevant hashtags and keywords in the alt text.
There are many ways to conduct keyword research, but here are a few most popular:
- Use keyword research software, for example, SEMRush, Ahrefs, or Surfer
- Put your primary keyword into a search engine and check out the auto-filled queries.
- Look at the related searches section at the end of the search engine results page.
After conducting SEO research, you can start creating a content plan. One way to get your content in order is through topic clusters. They are groups of related article topics built around a pillar page.
A pillar page is a long-form, comprehensive article based on a keyword that links to content you’ve created on related subtopics. Supportive pages should be shorter and cover smaller topics in much detail.
Creating a topic cluster first makes the brainstorming process easier because now you have structure to follow.
If you’re out of content ideas, consider looking at books you’ve read, industry studies, your competitor’s sites, or related search terms on SERPs.
We touched mainly on the subject of written content. However, the creation process follows some pretty similar guidelines for videos, podcasts, and even visuals. Here are several principles to keep in mind when creating content:
- Write to your persona. Use the language they know and use, cater to their needs, and don’t be afraid to ask what content they are looking for
- Use titles, headlines, and meta descriptions to catch your audience’s attention. Show them the benefit of your content right in the title to explain why they should read it.
- Create unique content. Look for the topics that no one has covered yet, or put your own unique spin on the well-known content.
- Stick to one idea. You shouldn’t confuse your audience and explain multiple topics in a single piece.
- Be clear and brief. People want information fast. No one will read a wall of text that has nothing to offer. You want to offer your audience value and knowledge.
When your content is ready, you can upload it. A content management system (CMS) can be really helpful in this process. CMS is software that stores content and allows you to display it anywhere on the internet.
CMS eliminates the need for you to maintain multiple separate content marketing systems.
A CMS allows you to manage all of your content in one location. As a result, it’s easy to link to a landing page in your blog article or include a content offer in an email.
Later on, you can analyze the data from your content for a specific campaign. That way, you can efficiently conduct content website audit.
Auditing your content is essential to see how it performs and where to put your effort.
Content creation tools
Canva – it’s a platform that allows you to create beautiful designs in various formats and offers many beautiful templates.
Giphy – it’s a database that allows you to search millions of GIFs or create your own.
Vidyard – it’s a video hosting platform that allows you to customize your video by adding overlays, text, or CTA buttons and gives you SEO tips.
SurveyMonkey – it’s a survey creation platform that will help you get valuable customer feedback.
MakeMyPersona – it’s a HubSpot tool that will help you create your buyer persona.
Anchor – it’s a podcasting tool that allows you to record and store episodes.
Jasper AI – it’s a content writing tool that allows you to generate content for any format.
Content creation tips
Whether a small business owner or a solopreneur, you’re always looking for new content creation tips to help you get ahead. After all, content is one of the most essential elements of any online presence. Not only does it provide valuable information for your audience, but it also helps to build trust and credibility. When creating content, there are a few key things to remember.
First, be sure to focus on quality over quantity. It’s better to have a small amount of high-quality content than a large amount of low-quality content. Second, make sure your content is well-written and free of errors. Nothing turns off an audience quicker than poorly written content. Finally, be sure to promote your content regularly. The more you promote your content, the more likely people will see and engage with it. Following these simple tips ensures that your content is always top-notch and reflects well on your brand.
You learned that content is an essential part of your marketing strategy in this content creation process. You also learned how to create content for different platforms and formats – from blog posts to videos, podcasts, infographics, and social media posts. And finally, we gave some helpful tools for creating content more easily with Canva Giphy Vidyard SurveyMonkey MakeMyPersona and Anchor. Good luck on your content creation journey!